AutoBeta(AutoBeta.net)03/25 Report--

On March 24, a statement that Xiao Peng's low-speed electric car (commonly known as "Old Man Le") apologized after being complained of infringement for resembling Xiaopeng car went viral online. Shandong Xiaopeng New Energy Co., Ltd. (hereinafter referred to as "Xiaopeng New Energy") apologized to Guangzhou Xiaopeng Automotive Technology Co., Ltd. for the unauthorized production and sale of low-speed electric vehicles similar to the trademark of "Xiaopeng Automobile". Related products have been suspended.

The statement of apology shows that before Xiaopeng New Energy was registered, the "Xiaopeng Automobile" brand operated by Guangzhou Xiaopeng Automotive Technology Co., Ltd. (hereinafter referred to as "Guangzhou Xiaopeng Co., Ltd.") and its affiliated companies and trademarks such as 28547882 and 28600186 already have high popularity and influence in the field of electric vehicles. However, in the case of knowing the popularity of the "Xiaopeng Automobile" brand and related trademarks, the company uses the same and highly similar infringement logo on the low-speed electric vehicles produced and sold by the company as mentioned above. In addition, Xiaopeng New Energy also uses relevant infringement logos in production workshops, offices, vehicle production certificates, product manuals, external walls of production plants, and exhibitions. At the same time, Xiaopeng New Energy registers "Xiaopeng" as an enterprise name and uses it in production, sales and exhibitions, and all models produced by Xiaopeng New Energy are named "Xiaopeng Automobile".

In the statement of apology, Xiaopeng New Energy said that it was fully aware that the above actions violated the exclusive right to use the registered trademark of Guangzhou Xiaopeng Company and constituted unfair competition. The above actions have had a bad impact on the corporate reputation and commodity reputation of Guangzhou Xiaopeng Company and its affiliated companies, violated the principle of good faith, and disrupted the order of market competition, so I hereby solemnly apologize to Guangzhou Xiaopeng Company. It also makes it clear that Xiaopeng New Energy does not have any license or related enterprises with Guangzhou Xiaopeng Company and its affiliated companies since its establishment. Xiaopeng New Energy promises to strictly regulate the company's future production and operation activities, abide by the law and business ethics, and put an end to any acts that infringe upon the legitimate rights and interests of Guangzhou Xiaopeng Company and its affiliated companies.

Tianyan check shows that Shandong Xiaopeng New Energy Co., Ltd. was established in March 2022, located in Heze City, Shandong Province, with a registered capital of 3 million yuan and a legal representative of Wang Dali. it is an enterprise mainly engaged in the automobile manufacturing industry, and its business scope includes emerging energy technology research and development; new energy vehicle sales; auto parts and parts manufacturing; auto parts wholesale. Auto parts retail; tram manufacturing, etc.

In fact, Xiaopeng New Energy is not the first "fake brand car", and "fake brand car" is not uncommon in the field of low-speed electric vehicles. In 2020, Weijia announced its foray into the field of new energy cars, and in June of the same year, Weijia launched the brand LOGO, but it was soon found that Weijia's brand LOGO was highly similar in color and shape to the "flipped" LOGO, and the models produced were all low-speed electric cars. In response to the alleged "crash" of Weijia, NIO said it paid close attention to the incident and stated that Weijia had nothing to do with NIO. Weijia had to stop using the logo and delete all official news in a controversial context.

Unlike the highly similar situation of Weijia car LOGO and "flipped" LOGO, "Xiaopeng" and "Xiaopeng" are almost exactly the same in pronunciation, which is indeed very confusing. As a newly established car company, Xiao Peng is instantly remembered by the public through Xiaopeng's fame, but using this improper way to attract attention means there is bound to be a price to pay.

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