AutoBeta(AutoBeta.net)03/26 Report--

On March 25, Dongfeng popular brand-new pure electric SUV_popular thunder officially launched, the new car launched a total of 7 models, of which 430 km battery life version sold for 1299 - 159,900 yuan, 630 km battery life version sold for 1899 - 229,900 yuan. It is understood that Fengxing Thunder is built based on EMA-E platform, positioning compact pure electric SUV, adopting lightweight three-in-one motor provided by Fudi Power Co., Ltd., and Huawei TMS 2.0 heat pump management system.

In terms of appearance, the popular Thunder adopts the popular borderless air intake grille, and the lower part is equipped with honeycomb decoration. The two sides are exaggerated headlight groups of size, and the black trim panel creates an integrated design style, but it occupies a large proportion of the front face, and the visual effect appears a little abrupt.

On the side of the body, the single curved surface is relatively smooth, the waist line runs through the front fender to the tail lamp group, the color matching trim strip is also decorated under the door panel, and the rear row is equipped with privacy glass. At the rear of the car, the popular Thunder adopts the popular through-type taillight group, and adds color matching decorative strips to the rear enclosure to echo each other with the front face. Depending on the configuration, the new car also varies slightly in roof color, exterior mirror color and side window trim, offering 19-inch or 18-inch rims. In terms of size, the length, width and height of Fengxing Thunder are 4600/1860/1680mm respectively, and the wheelbase is 2715 mm. It is positioned as a compact pure electric SUV.

In terms of interior decoration, according to the official picture, the popular thunder adopts black and yellow matching as a whole, the LCD instrument panel and the central control screen are connected to form a double-screen design, and the brand-new three-spoke multi-function steering wheel, air conditioner air outlet and interior stitching are decorated with yellow elements. At the same time, it is not difficult to see from the design of the center console that the new car does not have too many physical buttons. It is expected that most functions will be concentrated in the large screen of the central control, and electronic shifting mechanism will be adopted.

In terms of power, Fengxing Thunder will adopt the front-mounted single motor layout. The permanent magnet synchronous motor comes from BYD's Fudi Power Co., Ltd., with the maximum power of 150kw, the maximum torque of 340N·m and the acceleration time of 0- 100km/h of 7.9s. In terms of battery, the popular Thunder is equipped with a ternary lithium battery pack with a capacity of 85.9 kWh, a CLTC pure battery life of 630 km, an entry-level model equipped with a lithium iron phosphate battery pack of 57.8 kWh, and a CLTC pure battery life of 430 km.

Based on the product positioning and guidance price of popular Thunder, it will compete with BYD Yuan PLUS (guidance price 1378 - 165,800 yuan), GAC AION V (guidance price 1876 - 269,800 yuan), FAW Hongqi E-HS3 (guidance price 2258 - 265,800 yuan) and other models in the future.

In November 2022, Dongfeng Fengxing officially released the "Photosynthetic Future" plan at the Dongfeng Fengxing New Energy Strategy Conference. According to reports,"Photosynthetic Future" plans to undertake Dongfeng Group's "Dongfang Fengqi" plan to meet user needs as the core, provide efficient, safe and reliable green travel solutions, and realize a brand-new path for sustainable energy development. In order to realize this plan, Dongfeng Fengxing will realize 100% electrification within three years, stop fuel vehicles within five years, and become the mainstream brand of new energy favored by Chinese young people by 2025.

Officials said Dongfeng Fengxing is continuing to increase investment in research and development and talent reserves. Over the past three years, it has invested more than 5 billion yuan in total, and will continue to invest 20 billion yuan to build core competitiveness of new energy by 2030. At the conference, Dongfeng Fengxing's brand-new electric SUV_Fengxing Thunder and brand-new flagship MPV were officially released. In terms of future product planning, Dongfeng Fengxing said that by the end of 2025, it will launch 10 new energy products in 3 categories, covering cars, SUV and MPV.

As an automobile brand with both commercial and passenger status, Dongfeng Fashion has a weak presence in the domestic market, and its best-selling products are few. According to the official website, Dongfeng Fashion owns popular T5 EVO, Lingzhi PLUS, Lingzhi M5, new popular T5, popular T5L, popular SX6 and other models, covering cars, SUV and MPV. It is worth mentioning that Dongfeng Fashion announced the launch of a brand-new brand logo in June this year. The popular T5 EVO is the first model equipped with a brand-new logo. The market guidance price range is 103,900 - 136,900 yuan. The power system adopts 1.5T engine +7-speed DCT gearbox combination, which was officially launched in March 2021.

According to the number of risks, in 2022, the cumulative sales volume of Dongfeng Fashion was 129930 vehicles, with a year-on-year decline of 0.46%. Lingzhi had the highest sales volume, with a cumulative sales volume of 22169 vehicles, with a year-on-year decline of 39.66%, followed by T5 EVO with a cumulative sales volume of 17882 vehicles, with a year-on-year decline of 59.16%.

The personage inside course of study expresses, Dongfeng Liuqi just started the product is weak, Still have the opportunity to test the market, With the market competitiveness is more and more big, Consumers in the choice of products will also be more rational, And those lack of technology accumulation products will gradually be in the edge, Even be eliminated. For Dongfeng fashion, the suspension of fuel vehicles is undoubtedly to adapt to the changes in the market, but iron still needs its own hard, want to survive in the market, but also need relevant strategies and product support, products, marketing, channels and other all-round advancement, so as to achieve product upward, brand upward.

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