AutoBeta(AutoBeta.net)03/27 Report--

On March 27, a news that Changan Deep Blue changed its name to Deep Blue Automobile went viral on the Internet, saying that Changan Deep Blue's move to change its name to Deep Blue Automobile may mean that the brand may operate independently in the future, similar to Avita. No longer based on the product sequence of Changan Automobile. When searching for "Changan Deep Blue official website", "Automotive Industry concern" found that Changan Deep Blue official website has changed its name to "Deep Blue Automobile", but entering the official website still shows "Changan Deep Blue".

Changan Deep Blue is a new energy vehicle brand launched by Changan Automobile on April 13, 2022. On April 23 of the same year, Changan Automobile announced the LOGO of its new brand Changan Deep Blue, and confirmed that the new model "C385" was named after "Changan Deep Blue SL03".

At present, Changan Deep Blue has two models, Deep Blue SL03 and Deep Blue S7, of which Deep Blue SL03 is the first model of Changan Deep Blue Brand. It launched a total of four models on July 25, with a current price of 17.99-699900 yuan. As the first model under the Deep Blue SL03 brand, the new car is based on Changan's new EPA1 pure electric platform, positioning a medium-sized sedan and offering extended range version, pure electric version and hydrogen version. The main competitors include Tesla Model 3 and BYD Seal.

The content of the renamed picture shows: "the original intention of Deep Blue is to let the feelings of Chinese cars fall to the ground and to build Deep Blue into a world-class Chinese new energy vehicle brand in the next ten years. This is an obsession and a certainty. It is the original intention of the birth of the Deep Blue brand." The Deep Blue SL03 has high hopes as the first model of the Deep Blue brand. Deng Chenghao, CEO of Changan New Energy, said in an interview: "the advantages of traditional joint venture fuel vehicles are gone, and the last straw that kills them is PHEV and extended range." And stressed that "beyond all the joint venture fuel vehicles, only the dark blue SL03 extended version, not one." In other words, the main target of the extended range version of Deep Blue SL03 is the joint venture brand of fuel vehicles. According to the number of new car compulsory insurance purchases, since the launch of new cars, Deep Blue SL03 has delivered a total of 32458 vehicles, of which 6137 and 3004 were sold from January to February 2023, respectively. In terms of sales, as a new car, the sales performance of the Deep Blue SL03 is pretty good after its launch.

In addition to the Deep Blue SL03, the Deep Blue S7 also made its debut on March 5 this year. It is the second production model of the Changan Deep Blue brand. It is based on the EPA1 platform, positioning medium-sized SUV, and provides hybrid and pure electric models. It is expected that the Deep Blue S7 will be positioned higher than the Deep Blue SL03, and the starting price will be less than 200000 yuan. After the launch, it will compete with the same class models such as BYD Tang, frigate 07 and Tesla Model Y. After listing, the car may be able to fill the gap of Changan Deep Blue brand in the SUV market.

Up to now, Changan Automobile has two new energy brands, Deep Blue and Avita, of which Deep Blue belongs to Changan New Energy. In December 2022, Changan Automobile announced that it would take back control of Changan New Energy. According to the announcement, the company intends to invest 1.33 billion yuan to acquire a 10.34% stake in Chongqing Changan New Energy Automobile Technology Co., Ltd. (hereinafter referred to as "Changan New Energy"). After the completion of the transaction, the company's shareholding will increase from 40.66% to 51.00%, Changxin fund's shareholding will be reduced from 11.08% to 3.37%, and the contracted fund will be reduced from 8.20% to 5.57%. Changan New Energy will be included in the company's consolidated statement. In response to Changan Automobile's move to regain control of Changan New Energy, the industry believes that Changan Automobile may seek spin-off listing in order to maintain its autonomy in the production and operation of Changan New Energy.

In fact, it is not uncommon for the new energy sector to be spun off and listed in traditional car companies, such as Geely's Polar Krypton, GAC's Ean, SAIC's Zhiji and so on. Changan Automobile said in January 2021 that Changan New Energy plans to complete its public listing around 2025. In November 2022, Changan Automobile said on the investor interaction platform: Avita technology independent development, highly market-oriented operation, and deep integration of strategic partner resources, there are independent listing plans in the future.

As for the Deep Blue brand, there should be no possibility of spin-off and listing in the short term, but Changan Deep Blue may change its name to Deep Blue Automobile or mean that the brand will become a Changan automobile brand, no longer based on the product sequence of Changan Automobile, but independent of Changan Automobile. In response to the above news, the relevant person in charge of Changan Automobile responded: "Changan Deep Blue has been changed to Deep Blue car to make the brand clearer, and nothing else has changed."

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