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On March 27th, Feifan F7 was officially launched, and the new car positioning medium and large pure electric sedan launched a total of six models, namely, the advanced version of 77kWh is priced at 229900 yuan, the advanced version of 77kWh is priced at 249900 yuan, the long-term version of 90kWh is priced at 249900 yuan, and the Pro version of 90kWh is priced at 269900 yuan. The Pro version of 90kWh performance costs 301900 yuan, and the basic version of 64kWh lithium iron phosphate costs 209900 yuan. It will be available in the second half of this year.

Appearance: the new car continues the family design style, with a closed intake grille on the front face, split headlamp groups on both sides, and long and narrow LED daytime driving lights at the top to enhance the visual effect of the vehicle. Air diversion grooves on both sides of the front not only optimize the wind resistance, but also dissipate heat for Brembo brake calipers. The front enclosure is designed with a three-stage diversion groove, and the middle position is the landmark of Feifan car, which greatly improves the recognition of the vehicle after lighting. The vehicle is the roof line of the slippery back, the rear design adopts three-stage shape, adopts through-type LED taillight group, and the four doors of the new car adopt frameless electric suction design, which enhances the scientific and technological sense of the vehicle.

In terms of interior decoration, the overall layout is T-shaped symmetrical style, with a 43-inch true color triple screen in the front row, a 15.05-inch central control screen, a 12.3-inch co-driver screen and a 10.25-inch instrument screen. The back row is equipped with an 8-inch interactive entertainment screen, equipped with RISING OS intelligence module interactive system, and equipped with Qualcomm Snapdragon 8155 chip. The steering wheel is a three-spoke steering wheel, using two-color color matching, the button part is relatively simple, using roller-type operation keys. In terms of configuration, the whole vehicle is equipped with lane departure warning, front collision warning, rear collision warning, DOW door warning, active braking, parallel assist, 360 °panoramic image, rear parking radar, reversing image, L2 level intelligent assistant driving, uphill auxiliary constant speed cruise, adaptive cruise, full speed adaptive cruise, and other functions.

In terms of power, Feifan F7 has two kinds of power: single motor and dual motor for consumers to choose, the maximum motor power of rear-drive single motor model is 250kW, the maximum torque is 400N ·m, and the acceleration time of 0-100km/h is 5.7s; the total motor power 400kW of four-wheel drive dual-motor model is 700N ·m, and the acceleration time of 0-100km/h is only 3.7s. In terms of battery life, 77kWh and 90kWh batteries are available. 77kWh afterdrive runs 576km and 90kWh, driving range is 666km under CLTC conditions, and 90kH all-wheel drive is 600km under CLTC conditions. In terms of competitive products, the Feifan F7 has been pre-sold before, and its pre-sale price range is 28-350000 yuan. compared with the pre-sale price, the announced price has dropped by more than 50, 000 yuan, and this price will also compete directly with Nafan S, BYD Han EV, Tesla Model 3 and other models.

Relevant data show that: Feifan car earlier for SAIC R, SAIC R is an independent new energy brand under SAIC Roewe. In May 2020, SAIC Roewe officially announced the launch of the "R Standard" and "New Lion Standard"double standard" strategy, and released a number of new cars. It said that the new R standard will become the exclusive logo of middle and high-end new energy models, which include flagship MARVEL series and car ER series. R ER6 and MARVEL R were unveiled at Chengdu Auto Show on July 24, 2020. In August 2020, R ER6 was officially listed, with a price range of 16.28-200800 yuan after subsidy. On February 7, 2021, MARVEL R was officially listed with a subsidised price range of 21.98-239800 yuan.

In October 2021, SAIC officially announced that the original R brand would operate in a market-oriented manner as an independent company, named "Feifan Automobile". Officials said: in the future, Feifan Automobile will focus on 200000 to 400000 yuan of medium-and high-end new energy intelligent products, and Zhiji Automobile will share the important task of SAIC's breakthrough in the high-end electric intelligence new track. In September 2022, Feifan's first model, R7, was officially launched, with a total of three new models, with a subsidised price of 28.99-365900 yuan. However, sales of the Feifan R7 are not ideal after its launch, with figures showing that sales of the Feifan R7 were 1501 in November and 1531 in December 2022. In 2013, sales of the Feifan R7 plummeted. In January 2023, sales of the Feifan R7 were 502, down 67.2% from the previous month. In February, sales of the Feifan R7 halved again to 200, down 60.1% from the previous month.

In the case of poor sales of the first model, the importance of the launch of the Feifan F7 is self-evident. Feifan CEO Wu Bing also said on the release: "Feifan F7 Bach cockpit, so that every seat is C." From a price point of view, the price of the Feifan F7 is indeed very attractive, but after entering 2023, the automobile industry is facing a huge impact from Tesla's new round of price cuts. Many models have also lowered the price of the flag car, whether the Feifan F7 can stand out in the new round of price war, which has yet to be verified by the market.

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