AutoBeta(AutoBeta.net)03/29 Report--

On the evening of March 29th, SAIC Mingjue MG7 officially launched six new models with a price range of 11.98-169800 yuan, including 1.5T engine models with 11.98-137800 yuan and 2.0T engine models with 14.58-169800 yuan.

The new car is the first SAIC Mingjue model to use black marks, positioning compact cars, higher positioning than the models currently on sale. In terms of appearance, the new car uses the latest design language, and the whole car design style is more radical. Specifically, the front face of the new car uses a large mouth type intake grille design, the grille area covers almost the entire front face, the MG brand black mark is hung above the grille to enhance the identification of the new car, and both sides are equipped with long, narrow and sharp headlights and a pressing bonnet, the visual effect is very aggressive.

On the side of the body, the body shape of the new car slides back, and the roof line slides from the end of the A-pillar to the rear, forming a slip-back shape with the rear, which lengthens the width of the new car visually. At the same time, the new car also uses frameless doors, hidden door handles and large-size rims, making the car more sedan-running charm. In terms of size, the length, width and height of the new car are 4884/1889/1447mm, wheelbase is 2778mm, positioning compact car. In the rear part, the new car taillight adopts the popular through-type taillight shape, and the interior of the lamp group is supplemented by a wave-shaped lamp belt design, which makes it more dynamic. In addition, the new car is equipped with three-stage active electric tail, which automatically turns on when the speed is higher than 100km/h, and the new folding spoiler design and bilateral exhaust layout further highlight the motion properties of the vehicle.

In terms of interior decoration, the new car adopts the more popular design style on the market, equipped with double screen and three-spoke steering wheel. Among them, the LCD dashboard is 10.25in, the central control screen is 12.3in, the car system is equipped with Qualcomm Snapdragon 8155 chip, HUD look up display is not absent, the center console basically does not see any physical keys, coupled with three-frame sports steering wheel, sports seat and electronic shift mechanism, the overall driving control atmosphere is relatively moving.

In terms of power, the new car offers two power versions of 1.5T and 2.0T, of which the 1.5T engine has a maximum power of 188Ps with a peak torque of 300N ·m, which is matched by a 7-block double clutch gearbox with an official acceleration time of 8.9s from 0km / h to 100km / h. The 2.0T engine has a maximum power of 261Ps, with a peak torque of 405N ·m, matched with a 9-speed automatic transmission with an official acceleration time of 6.5s from 0km / h to 100km / h.

According to Automotive Industry concern, MG, whose full name is Morris Garages, is a century-old British car brand. The English name MG is taken from the initials of Morris Garages (Morris Motor Company) founded by founder William Morris in 1910.

In July 2005, Nanjing Automobile Group acquired British MG Rover Motor Company and its engine production division, which became the first for Chinese enterprises to acquire famous foreign automobile companies, and changed its name to Nanjing Mingjue Automobile Co., Ltd. In April 2007, Shanghai Automotive Group Co., Ltd. (SAIC) acquired Nanjing Automobile Group. Since then, Mingjue has become an independent brand of SAIC Group. Since then, it has begun to produce a series of models, such as Mingjue 7-Series, Mingjue 6-Series, Mingjue 3-Series and so on. The products are sold both domestically and internationally.

The Mingjue 7 Series is the first model to be put into production after SAIC acquired NAC, which went on sale in August 2007 with a price range of 17.16-302800 yuan. The predecessor of MG7 is the domestic Mingjue 7 series 15 years ago, but its "resurrection" only inherited its name, not the old design language of many years ago, and completely adopted a new design style.

In April 2021, SAIC Mingjue released a new brand logo, which is also composed of the letter "MG", but the updated Mingjue logo changed from the original three-dimensional design style to two-dimensional graphic design. In August 2022, SAIC Mingjue's new pure black LOGO was officially launched, and the MG7 model on the market is the first to use a black standard.

According to the official website, MG brand models currently on sale include MG5, MG6, MG pilot, MGZS and other models. According to the data of new car traffic insurance, SAIC Mingjue sold 113160 vehicles in 2022, down 31.06% from the same period last year. Among them, the model with the highest sales was Mingjue 5, down 20.45% to 65425, accounting for 57.81% of the total sales of Mingjue, followed by Mingjue 6, which was down 59.46% from the same period last year.

Based on the positioning and price of the newly launched MG7 models, the new car will compete with Changan UNI-V (10.89-139900 yuan), Geely Xingrui (11.37-145700 yuan) and Chuanqi Shadow Leopard (9.83-148000 yuan). However, SAIC CEO Zhang Liang has previously said that MG7's three major pieces are not afraid to compete with any joint venture brand. The 2.0+9AT developed by SAIC is better than the Audi A7 and BMW 330i, but slightly worse than the Porsche Panamera, which we have all compared.

According to the latest figures from new car traffic insurance, SAIC Mingjue sold 15419 vehicles in the first two months of 2023, down 51.27 per cent from a year earlier, including 6150 in February, down 33.65 per cent from a year earlier. As for the performance of SAIC Mingjue MG7 after listing, we need to wait for more time to verify.

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