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On March 29th, the Wuling colorful fruit, a brand new small car owned by SAIC GM Wuling, was officially launched, with a total of five equipped models with a price range of 5.98-83800 yuan.

Different from Hongguang MINI, Wuling colorful fruit adopts a more retro design style, the overall shape is round and lovely, and has a strong affinity. Specifically, Wuling colorful fruit uses a new design language, the whole car uses round lines, closed front grille with oval headlight group, equipped with LED near and far lights and two curved daytime driving lights, the visual effect is very fashionable. In terms of body color, Wuling colorful fruit provides four kinds of car paint: milk white, bright night black, auroral green and ice berry powder, with black roof and white roof to match the car color.

On the side of the body, the new car adopts the popular suspended roof design, and the addition of low wind resistance wheel ring also enhances the fashion sense of this car. In the rear part, Wuling colorful fruit also adopts round shape design, which echoes with the front face. The shape of X ripple LED taillight is full, and the inner lens adopts water ripple laminated design, which is rich in layers. In terms of size, Wuling colorful fruit length, width and height are 3950/1708/1580mm, wheelbase is 2560mm, positioning of small pure trams, in the same class models have better space performance, especially to provide more ample rear seat space to facilitate multiple people to travel.

Although it is a small car, the interior of Wuling colorful fruit does not look that cheap. In terms of interior decoration, Wuling colorful fruit uses matching color interior decoration, with many details of chrome trim, center console, air conditioning outlet, window opening and closing buttons and other areas using oval, with double-spoke multi-function steering wheel and knob shift mechanism to create a good fashion atmosphere. At the same time, the new car is equipped with the popular double 10.25-inch through-screen design to further enhance the vehicle's sense of technology. It is worth mentioning that the Wuling colorful fruit front seats are integrated with a backrest headrest, covered with brown and light-colored spliced leather.

In the configuration settings, Wuling colorful fruit provides five models, light and comfortable CLTC pure electric mileage of 203km, its front single motor maximum power 30kW, peak torque 110N ·m. Enjoy style, enjoy style, telepathic interconnection model CLTC pure electric mileage is 333km, and support fast recharge, equipped with the front single motor maximum power 50kW, peak torque 150N ·m.

In 2020, SAIC GM Wuling launched a mini electric car called Hongguang MINIEV, which started at less than 30, 000 and transformed many consumers into car owners. The reason why Hongguang MINIEV was able to become popular, in addition to its low price, the most important thing was that there were no competitors in the market at that time. It was not until the past two years that other car companies had the benefit of hindsight and began to make efforts in this market segment, while the sales volume of Hongguang MINIEV has exceeded one million, which is beyond the reach of competitors. Of course, because more and more car companies join this market segment, Hongguang MINIEV's performance in the market is not as bright as it used to be.

Wuling colorful fruit is still very important for SAIC GM Wuling, and it will become the key to the upward development of Wuling new energy series brands in the future. From the perspective of model positioning, Wuling colorful fruit's direct competitors include Zero run T03, Chery Unbounded and the upcoming BYD Seagull.

Of course, from the market point of view, Wuling colorful fruit will also pose a threat to some small cars, such as Honda flying, Toyota Wechi, Hyundai Accord, and so on, which essentially corresponds to different consumer markets for new energy and fuel cars. however, the performance of Wuling colorful fruit is not inferior to that of joint venture fuel vehicles of the same class.

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