AutoBeta(AutoBeta.net)04/01 Report--

The Tramway report learned from SAIC Audi's official website that 2023 Audi Q5 e-tron models have been put on sale, with six conventional models priced in the range of 298500-415500 yuan, and six new special edition models with a price range of 331500-432500 yuan. Overall, the price of the 2023 Audi Q5 e-tron entry model has been reduced by 58000 yuan, and the price of 40 e-tron star / brocade machine A set and 50 e-tron quattro Honor / brocade machine A set has been reduced by 44000 yuan compared with the old model.

Specifically, the 2023 Audi Q5 e-tron added a new entry model-40 e-tron flashy brocade / machine armour suit, with an official guidance price of 298500 yuan, and the entry price dropped by 58000 yuan to less than 300000 yuan. SAIC Audi's determination to promote sales performance is evident. After all, FAW Audi Q4 e-tron official guidance price of 29.99-377100 yuan, SAIC Audi move will undoubtedly also bring price pressure on FAW Audi Q4 e-tron.

In terms of configuration, the new 40 e-tron flash model has reduced matrix LED headlamps (changed to ordinary LED lamp group), front seat heating, 20-inch rims (to 19 inches), ashwood trim board (to plain black frosted board), and reduced optional configurations compared with the 40 e-tron star flare model. New black samurai version, white mage version, shadow samurai version, respectively using the corresponding appearance of the car paint-Damo black, Li Bai with black roof, Zhuge gray belt black roof, with 21-inch RS Thunder rims, interior decoration with red stitches of black Fine Nappa leather seats, with diamond bright aluminum panels, other configurations are equivalent to the corresponding star type, honor type.

At the 2021 Shanghai Auto Show, SAIC Audi brought the Concept Shanghai concept car, while the Audi Q5 e-tron is a mass-production version of Concept Shanghai. At the same time, Audi Q5 e-tron has a certain connection with SAIC-Volkswagen ID.6 X. it is also positioned as a medium-sized pure electric SUV, which is also built on the MQB platform, and some netizens even think that Audi Q5 e-tron is a hulled ID.6 X. Of course, no matter how Audi Q5 e-tron is related to ID.6 X, as a luxury brand owned by SAIC-Volkswagen, Q5 e-tron is very luxurious and technological. From the perspective of pricing, the SAIC Volkswagen ID.6 X market guidance price is 25.99-338900 yuan, which also overlaps with the 2023 Audi Q5 e-tron.

In terms of power, Audi Q5 e-tron offers 40 e-tron (single motor) and 50 e-tron quattro (dual motor). The former has a combined maximum power of 204hp, a peak torque of 310Nm and a comprehensive range of 560km under CLTC conditions. The latter has a comprehensive maximum power of 306hp, a peak torque of 460Nm, and a comprehensive mileage of 520km (CLTC) under CLTC conditions.

For SAIC Audi, the difficulty of price adjustment lies in the need to ensure the overall price stability of Audi cars. In 2022, SAIC Audi launched Audi A7L, Audi Q5 e-tron and Audi Q6 in China. Audi A7L, as the first mass production model, attracted numerous eyes and high expectations from the outside world from the moment of exposure, but the actual performance was miserable. In 2022, the number of dangerous vehicles in 2022 was 6143, of which Audi A7L was 3714. Fundamentally speaking, the failure of Audi A7L is not only the disapproval of the product, but also the disapproval of SAIC Audi brand.

SAIC Audi is positioned as the "make-up" of FAW-Volkswagen Audi in Audi, focusing on niche market segments and Chinese special models. According to the previous plan, SAIC Audi will form a joint force with FAW-Volkswagen Audi, which has had a joint venture foundation for more than 30 years, to drive Audi to sell 1 million cars annually in China in 2023.

In order to avoid competition between the two sides, North and South Audi had a game for several years, and finally SAIC Audi adopted the "agency system" in the channel, and the exhibition hall was arranged in the city Shang Chao. Among them, the first batch of SAIC Audi city store investors come from FAW Audi's existing dealer investor system, these investors not only invest in FAW Audi dealerships, some of them are also SAIC Volkswagen dealers. But in fact, the distribution team of SAIC Audi exhibition hall stores comes from SAIC Group, while the after-sales service is handed over to FAW-Volkswagen Audi. The division of powers and responsibilities is not clear, which limits the opening of offline stores to a certain extent.

Under the offensive of the development of new energy vehicles, the traditional automobile brands have been obviously impacted. The insurance figures show that from January to February 2023, brilliance BMW sold 99400 vehicles, Beijing Mercedes-Benz 88900, FAW-Volkswagen Audi 68700 and SAIC Audi only 1177. Entering 2023, the competition in the domestic automobile market is more fierce, and the trend of new energy vehicles replacing traditional fuel vehicles is more obvious. if SAIC Audi continues to rely on A7L, Q5 e-tron and Q6 models, then 2023 will be another sad year.

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