AutoBeta(AutoBeta.net)04/01 Report--

Following Huawei's decision not to build cars yesterday, according to Sina Automobile, Mengjie stores began to remove all promotional materials related to "Huawei" today. Huawei has confirmed that this is true, and the decision was made personally by Yu Chengdong, BU CEO of the car. In an internal announcement yesterday, Huawei CEO Ren Zhengfei put forward strict requirements for Huawei logo in the design of the car. Emphasize that "Huawei / HUAWEI" should not appear in vehicle promotion and appearance. According to sources, Ren Zhengfei stressed that words such as "Huawei ask the boundary" and "HUAWEI AITO" should not be used.

In addition, Xu Zhijun, Huawei's rotating chairman, also said yesterday that some individuals, departments or partners are abusing Huawei's brand. Huawei's brand built over 30 years will not be used by anyone in the course of investigation. Huawei does not build cars, nor does it have any brand of cars. "We have also made clear requirements on the issue of brands in this document, strictly forbidding Huawei brands to appear in front of car brands or as car brands. We will rectify all flagship stores and materials, return to strategy and position. Huawei's strategy has not changed, not to build cars, to help car companies build good cars and become an incremental supply of parts.

Today, the staff of a Huawei store revealed to the media that they had received notification from the headquarters that their colleagues on the morning shift had removed the HUAWEI logo. "the car has not changed, but Huawei can no longer be mentioned in sales, and we have been told to pay attention to this." In addition, employees of other Wangjie stores also revealed that the store had received a notice from Huawei demanding that all relevant Huawei promotional materials be removed on April 1, and that the usual propaganda words can no longer be called "Huawei Yaojie", but it can still be called "QQ".

It is worth noting that yesterday, Huawei Yu Chengdong made it clear that Huawei does not build cars at the bottom of the post published by Ren Zhengfei on November 25, 2020: "this era has changed, which will only make it harder for us!" After a few years, everyone will understand! Leave time to test it! " At the same time, it also stressed: "to an industry, only with deep insight and deep understanding can we grasp the correct direction!" Mark it and come back in a few years! "

Since February, QQ officials have repeatedly used slogans with HUAWEI in their posts on social networking platforms. The logo in the upper right corner has become the HUAWEI plus chrysanthemum logo logo, according to the official poster picture of Qinjie Automobile in February. On the same day, Huawei Yu Chengdong also posted a promotional copy about the M5 on Weibo, in which the logo in the upper right corner of the picture of the M5 has also become the HUAWEI plus chrysanthemum logo logo. It is understood that earlier AITO questions have been using the "AITO" LOGO, and there has never been a precedent for using the Huawei logo. Then, in response to the news, Huawei responded that there was a misreading. This move is only to highlight Huawei's long-term deep AITO endowment brand. Huawei's long-term and deep cooperation with Cyrus remains unchanged, and the two sides will continue to jointly launch more and more competitive new products in the future.

On March 8, QQ released a poster about International Working Women's Day, Weibo, with the caption: "where you want to go, HUAWEI will always accompany you!" Later, Huawei officials forwarded the message. The move has also raised questions in the industry about whether Huawei has taken the lead in asking about cars. In response, Cyrus responded: "the long-term and deep cross-border cooperation relationship and cooperation model between the company and Huawei have not changed." The two sides will further deepen joint business cooperation and launch more new and competitive products that are popular with users in the future. "

Huawei said: "HUAWEI is a Huawei eco-car brand and a new business model created by Huawei." Huawei provides core software and hardware technologies such as electrification and intelligent parts, and helps car companies sell good cars through product definition, user experience, quality control, channel retail and brand marketing. to help car companies achieve commercial success while driving large-scale sales of Huawei smart auto parts. Cyrus is the earliest and deepest car company to cooperate with Huawei. The two sides signed an agreement on business deepening cooperation in February this year. The two sides will also further promote the establishment of a joint innovation center to provide users with a more efficient and convenient intelligent travel experience and lead a new era of intelligence in the automotive industry. "

Relevant data show that Huawei established the Smart car Solutions Division in 2019, and set up 15 secondary departments, including Intelligent driving products Department, MDC products Department, Smart car Control products Department, Smart car Cloud products Department, Intelligent driving products Department, Intelligent cockpit products Department, Smart car Solutions Department and so on. After the establishment of the Smart car Solutions Division, the topic about Huawei car building has never stopped. In 2020, Huawei issued a "resolution on smart car parts business management" valid for 3 years, which made it clear that it would not build a complete car, but focus on ICT technology to help car companies build good cars and become the incremental parts provider of Intelligent Networked cars. At the same time, it is also pointed out that whoever will build a car in the future will interfere with the company and can be transferred from his post and look for another job.

With the rapid development of Huawei's business cooperation with Cyrus and the imminent three-year deadline announced by Huawei not to build cars, the topic of Huawei building cars has naturally sprung up again. The decision not to build a car was issued to prevent the world from being misunderstood as "Huawei car-making", officials said. The business model and cooperation strategy of ecological automobile will not change. Xu Zhijun, the rotating chairman of Huawei, also said that Huawei issued a collective decision on EMT, reiterating that it would not build cars. The maximum validity of all Huawei documents is five years. In five years, we will send another five years, and ten years later we will send another five-year document.

While Huawei reiterated that it will not build cars, Cyrus also launched a new brand "Blue Dian" on March 30, with the first model starting at 139900 yuan. According to Cyrus, Blue Power is an independent brand and will build an independent sales network. The new model uses BYD Freddy's power hybrid system and carries Huawei's Hi car engine system. From the current point of view, perhaps not building a car for Huawei at this stage is more in line with the status quo. After all, car-building requires car-building qualifications, in addition, the car capital investment is huge, the return period is still a long time. For Huawei, which is in the depths of winter, this is undoubtedly making things worse. In addition, since Huawei established its smart car solutions division in 2019, it has invested about 20.6 billion yuan and has 7000 R & D staff, according to officials. In 2022, Huawei spent more than 10.3 billion yuan on R & D related to the automobile business. Secondly, there is a sharp contrast between business income and expenditure. Relevant data show that Huawei's smart car solutions business achieved revenue of 2.077 billion yuan in 2022, accounting for 0.3% of Huawei's total revenue of 642.3 billion yuan.

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