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Today, Jihu Motors released the official picture of the first new car of its koala brand. It is understood that the koala KAOLA positioning "intelligent parent-child car" is the first scene-driven model of the polar fox brand.

From the official pictures, we can see that the appearance of the new car is a lovely design language. The front face uses a closed intake grille design, the front position is relatively low, both sides are equipped with flat headlights, and both sides are equipped with black cooling grooves, so that the overall effect of the vehicle looks more athletic. The lower part of the front face is decorated with silver lines to create a smiling face shape, the left and right sides are equipped with rectangular vertical black fog lights, and the lower surrounding position is designed with collision color, so that the vehicle does not have a cute feeling.

Body: for the short body and the short front and rear suspension car design style, the side shape adopts double color design, the hidden door handle design, the right side is also equipped with a side sliding door, with automatic electric opening and closing, this design is mainly designed to facilitate mom and dad to carry their children to get on and off. The rear of the car body adopts a relatively simple design style, and the visual width of the vehicle is enhanced by the penetrating "C" taillights, equipped with high spoiler and brake lights to increase the recognition of the vehicle.

Interior decoration: using white and purple color design, simple and fashionable. Equipped with suspended liquid crystal instrument and central control large screen, the seat is 2x2 layout, in addition, it is also equipped with electric child seat, using the same color design in the car. According to official sources, the children's seat also has a rotating welcome function, making it easy for parents to take care of their children while on the bus. In terms of safety, the polar fox koala has made a special design of the side air curtain according to the height and position of the child's head, increasing the effective area of the side air curtain after opening, so that its pop-up volume reaches 37L, which is 12% more than the conventional volume. can better protect the head of children, better security. In terms of function, the convenient function of one-button control is set, and there is a built-in schedule reminder, including pregnancy examination, antenatal examination, vaccination and other time reminders. The power and price aspects have not yet been officially announced.

Related data show: koala is a new brand launched by polar fox in January this year. The brand is positioned as a smart parent-child smart car, focusing on female consumers and baby mother market. Polar Fox Motors launched the koala brand, or hope to use a new positioning to improve the current poor sales situation. Statistics show that the cumulative sales of the polar fox brand in the first three quarters of 2022 were only 8138, less than 25 per cent compared with the official target of 40,000 in 2022. In addition, the revenue of its parent company, BAIC Langu, is not satisfactory. According to the latest announcement issued by BAIC Blue Valley, it expects a net loss of 5.2 billion yuan to 5.8 billion yuan in 2022. As for the main reason for the pre-loss of the current performance, BAIC Blue Valley said that in 2022, due to the rising cost of power batteries and other parts caused by the rise in the price of upstream raw materials, squeezing the company's profit margins and having a greater impact on the company's performance. At the same time, the company's product sales are still in a period of rapid improvement, and the scale effect is not obvious.

Although the revenue is not good, BAIC Blue Valley is very optimistic about the future of the polar fox. According to the relevant person in charge of BAIC Blue Valley has revealed to the media that this year, the polar fox will focus on three models. Polar Fox koalas will be pre-sold in the third quarter of this year. Polar Fox Alpha S and Alpha T models will launch 2023 new cars, with a change in naming, and a long-lasting version of the closely watched new HI version of polar Fox Alpha S will also be available this year. However, it remains to be seen whether the launch of new models can help BAIC's new energy improve the status quo and return to its peak. As far as the koala brand is concerned, the target audience is targeted, and the detailed designs for parents and children can only be added to the vehicle, and consumers finally have to focus on the price and power of the product.

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