AutoBeta(AutoBeta.net)04/03 Report--

On April 3, # Anta deleted Zhang Jike's promotional materials # and ranked No. 1 on Weibo. In response, Anta customer service said in response to the media that "all cooperation with Zhang Jike has been terminated."

After Anta, the "Automotive Industry concern" inquiry found that the official Weibo of FAW and Toyota also deleted all developments about Zhang Jike, and removed all publicity materials related to him, but the relevant content can still be found on Zhang Jike's Weibo. It is understood that Zhang Jike is the FAW Toyota bZ series freedom ambassador and bZ4X driver.

On October 25, 2022, FAW Toyota bZ4X officially went on the market, with a price range of 19.98-287800 yuan. It is understood that the new car is based on e-TNGA architecture, positioning medium-sized pure electric SUV. In terms of power, FAW Toyota bZ4X will provide two power forms of front-drive and four-wheel drive, the maximum power of the motor in the front-drive version is 150kW, and the maximum power of the motor before and after the four-wheel drive version is 80kW. In terms of battery life, the front-drive model CLTC condition comprehensive range 615km, four-wheel drive model CLTC condition comprehensive range 560km.

On the same day, Zhang Jike, as the freedom ambassador of FAW Toyota bZ series, preheated the FAW Toyota bZ4X model. It is understood that Zhang Jike and FAW Toyota have released relevant publicity content, but after the emergence of relevant public opinion, FAW Toyota took the lead to delete the publicity materials related to Zhang Jike, while Zhang Jike still retained the relevant content.

Zhang Jike was born in February 1988 in Qingdao, Shandong Province. In August 2012, he won the men's singles and men's team championship of table tennis at the London Olympic Games, and won the three individual championships of the World Championships, the World Cup and the Olympic Games. He is the third Grand Slam player in Chinese men's table tennis history after Liu Guoliang and Kong Linghui.

After the 2016 Rio Olympic Games, due to outstanding achievements, coupled with handsome appearance and unique personality, the super-high popularity growth made Zhang Jike a favorite spokesman for major brands. As of press time, Zhang Jike's Weibo account has more than 12.5 million followers, and Zhang Jike's studio Weibo account has more than 1 million followers.

In terms of endorsements, Zhang Jike has maintained long-term cooperation with Anta, a domestic sports brand giant, and Mizuno, Butterfly, Li Ning and so on have also joined hands with Zhang Jike. Outside the sports circle, Zhang Jike also has a lot of endorsements: Yibao Mineral Water, Yanjing Beer, Dongfeng Yueda Kia, Mengniu, Xiangyi Materia Medica and other brands from cosmetics, catering, and automobile have all offered olive branches to the Grand Slam winner.

Recently, rumors about Zhang Jike's debt due to borrowing money and spreading the actress's private video continue to ferment. In this regard, Zhang Jike Studio twice denied: "Mr. Zhang Jike does not have any debt disputes, let alone damage the privacy of others in order to protect themselves, the rumors are pure fabrication."

As of press time, the topics related to Zhang Jike are still hotly debated.

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