AutoBeta(AutoBeta.net)04/03 Report--

On April 3, a number of media reported that the official App of NIUTRON, a new car maker, has announced the suspension of its service and is no longer available for normal access. As of press time, since the tourist official has not yet responded to the above news.

Auto Industry concerns showed "server could not be found" when it checked the official website of self-traveler NIUTRON. At the same time, Auto Industry Watch noted that the official Weibo content of self-travelers has also been cleared, showing "not yet content".

The official website of self-traveler NIUTRON car

Since the traveler's official Weibo

For such a result, in fact, the market has long been a sign. As early as the end of last year, since the tourist was pressed the pause button. On December 3, 2022, news emerged on social media that "Li Yinan decided to dissolve the company, since the traveler would close down". The news was later rejected by the authorities and responded that "everything is fine." However, a few days later, on December 7th, the official announcement of "a letter to NV users" shocked the entire automobile industry. In the letter, the traveler said that since the launch of NV in October 2022, it has received support from 24000 prospective users, but due to its own reasons, NV can not be delivered in the short term, and the wonderful journey is coming to an end before it begins. At the same time, it was announced that the traveler would get a full refund within 48 hours and prepare a NV model for the car owner and compensate the Starbucks consumption card for 200 yuan.

Since the traveler's first product, NV, was officially launched on October 8, 2022, the positioning luxury medium and large SUV, launched a total of three models with a price of 27.88-318800 yuan, providing pure electric and incremental power options. Earlier, official sources showed that more than 20,000 intended orders were received within 48 hours of the launch of the new car, which is scheduled to be delivered to users in December. But less than two months after the new car came on the market, NIUTRON has become a new power car company that cannot deliver its products after delivery.

Reviewing the whole process of Li Yinan's car construction, from the establishment of the project to the appearance of the new brand and then to the launch of the first model, in the past three years, the development of the self-home brand has been relatively smooth, but no one expected to be pressed the pause button when the self-home NV achieved mass production and was ready for delivery. Since the establishment of the travel car project can be traced back to November 2018, the brand is headquartered in Beijing, set up an R & D center in Shanghai, and the R & D and intelligent manufacturing base is located in Changzhou. It is a new energy brand launched by Mavericks founder Li Yinan. In December 2020, Jiangsu Niu Innovation Energy Technology Co., Ltd. completed registration with a registered capital of 50 million US dollars. Later, due to the landing of the production base, Niu Innovation Energy changed its address to Jintan District, Changzhou City in August 2021. At the same time, the registered capital increased by 400 million US dollars from 50 million US dollars.

In December 2021, Niu Innovation Energy officially launched its new automobile brand "NIUTRON", and named it "self-traveler" in Chinese. On October 5, 2022, Niu Innovation Energy announced that in order to avoid users from confusing the relationship between the "NIUTRON" and "self-traveler" brands and Niu Innovation Energy, the company officially changed its name to "Martian Technology Co., Ltd." and the name "Niu Innovation Energy" will not be used in any scenario. Three days later, the first product, NV, was officially put on the market, which is based on the exclusive production line of Changzhou base of Changzhou Mahayana Motor. Mahayana is a new Chinese independent car brand founded by Wu Xiao, the son of Chairman Wu Jianzhong. It was founded in December 2014. Formerly known as Jiangsu Jintan Changdanghu New Energy Technology Co., Ltd., it changed its name to Maeshi Automobile Co., Ltd in July 2018 and changed to its current name in April 2019. It has two major production bases, Changzhou, Jiangsu and Fuzhou, Jiangxi. Qualifications include passenger vehicles, commercial vehicles and new energy vehicles, is a company with both traditional energy vehicles and new energy vehicle manufacturing qualifications. According to the regulations, the Ministry of Industry and Information Technology will give special publicity to the average annual output of less than 2000 vehicles for two consecutive years, and the resumption of construction will be subject to verification, while Mahayana has not passed the follow-up verification. At the same time, due to its poor management, Mahayana successively handed over the above production bases to Zi Youjia and BYD.

Whether it's a "letter to NV users" statement released by the free user, or the suspension of service on the official website, or the emptying of Weibo, this series of actions means that the free user is currently in a state of suspension. Although the official reason for the failure to deliver the product has not been clearly stated, the market speculates that the most fundamental reason for the shutdown is that there is something wrong with the "production qualification" of the traveler. At that time, a self-tour insider told the media: "the company retains hundreds of core members and is making other efforts to obtain qualifications." Therefore, people in the industry believe that the shutdown does not mean that the travelers will withdraw from the auto circle completely, and the industry will say that they will be "resurrected" from time to time since then. It was previously reported that self-travelers were suspected of using Chery as a contract manufacturer to deliver the new car, but Chery said: "there is no news in this regard." In addition, there is also news on the Internet that there is a procurement project of "site leveling Project of Li's New Energy vehicle Base" in Wuhu, Anhui Province, with the surname consistent with Li Yinan, so there is the news that "Li Yinan's self-travel home landed in Wuhu." but the authorities also did not respond to the news.

A few months have passed since last December when the traveler announced that it could not be delivered in the short term, but it is still unknown when the traveler will be able to deliver the product, and we have no way of knowing whether the traveler will completely lose its independent car manufacturing in the future. Li Yinan once said in an interview with the media: "if you can't go on, you can't go on." You must be sad, you can only go home and cry. It is not the first time for me to experience the collapse of a company, but at least we have to leave the last sum of money to pay severance pay, Ninten1, to meet the requirements of national laws and regulations. At the worst, I won't do it if the money doesn't work. I'll pay back the supplier's money first. "

Li Yinan Guan Xuan's off-stage car building once caused great attention in the industry, but now self-travelers are choked by "car-building qualifications", and it is a fact that products cannot be produced normally, and on the increasingly competitive new energy track, it is obvious that there will not be too many growth dividend periods for Li Yinan, which does not come from the development of tourists, there are many uncertain factors.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat