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On April 4, the GT, an electric sports car owned by Naxi, made its debut. The new car will be unveiled at the Shanghai Auto Show in April and will be officially launched in the first half of this year at the earliest.

In terms of appearance, the front face is a closed grille design, with long and narrow headlights on both sides. The front enclosure is a three-stage design with the vents of the new front engine cover, so that the overall front face effect of the vehicle looks very recognizable. In the rear of the car, the taillights of the new car use a circular light belt, using a black panel with a red strip with chrome-plated decoration inside, to enhance the overall fashion sense of the vehicle. In terms of body, it uses the appearance of mainstream sports car, with smooth lines, hidden door handle and large sliding back roof shape, low wind resistance wheel ring, so that the vehicle is full of sports atmosphere. In terms of size, the length, width and height of the new car are 4715/1979/1415mm and the wheelbase is 2770mm. The rim is a large petal shape with a size of 245apace 45 R19.

In the aspect of interior decoration, the minimalist T-type design style is adopted, and the interior color is double color design. Equipped with a suspended full liquid crystal meter and a 17.6-inch central control large vertical screen, the co-driver entertainment screen is cancelled, frameless windows and integrated sports seats are retained, and the car is decorated with carbon fiber lines to create a sports atmosphere of the vehicle. Equipped with the same multi-function steering wheel, the buttons are designed with suspension, and are equipped with rollers and touch buttons. In terms of seat layout, the new car uses a two-door four-seat GT sports car layout.

In terms of power, the new car will have two power versions of single-motor rear-drive and dual-motor four-wheel drive for users to choose from, of which the rear axle of the single-motor model is equipped with a drive motor with a maximum power of 170 kilowatts. The dual-motor version will also add a 170-kilowatt drive motor to the front axle. In terms of mileage, the single-motor version of the CLTC has a mileage of 560km, while the dual-motor version of the CLTC has a mileage of 580km and can break 100 in 3.7s. In addition, according to the previous declaration information shows the news, the follow-up may be expected to launch the 660km battery version.

Relevant data show that Naha Automobile was established in 2014 and is a car brand of Hezhong New Energy Automobile Co., Ltd. It won the production qualification of pure electric vehicles in 2017 and launched its car brand N01 in 2018. The first model, N01, went on sale on November 16, 2018, with a subsidised price of 5.98-69800 yuan. At present, it is found from the official website of which car that it has three models on sale, namely, which car U, which car V, and which car S. It is understood that Naxu will be on the market on March 21, 2020, and the price of the vehicle will be 13.98-199800 yuan. The Nezha V went on sale on November 3 of the same year, and the price of the vehicle was 6.59-123800 yuan. From the point of view of the price of the model, we will find that the basic price of the car released earlier is less than 200000 yuan. However, it is hard to hide the losses and weak sales behind the price for volume.

Or in order to reverse the loss, Nahu released its S model to enter the high-end market in July last year, with a price range of 19.98-338800 yuan. However, after the launch of the new car, sales are not satisfactory. According to the latest figures, Nezha S sold 2206 vehicles in March. In response to the problem of weak sales of high-end models, Nahu has said that it has insufficient production capacity and is carrying out a production adjustment in the supply chain, which is expected to take about two or three months. At the same time, it also reveals that the new generation of GT technology will soon hit GT.

From the first model N01, N01 U, V, S, and then to the launch of Natta GT, it is not difficult to see the process of which car has developed from low end to middle and high end. However, such a transformation may be more difficult. After all, it is easier for a brand to transform from high to low, and it can quickly increase sales; but it may be difficult to break away from the low-end image of the original brand when it changes from the low end to the middle and high end. It is not easy to attract new incremental markets. Moreover, pricing is particularly critical for Nezha GT. If the price is too high, consumers will still prefer fuel sports cars with brand accumulation in the choice of price and value.

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