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Tesla has been the senior vice president of the company's automotive business since April 2023, Tesla disclosed in a regulatory filing with the Securities and Exchange Commission (SEC). In addition, Tesla listed three senior management, namely CEO Elon Musk (Elon Musk), CFO Zack Kirkhorn (Zachary Kirkhorn) and senior vice president of powertrain and energy engineering Andrew Bagrino (Andrew Baglino).

In April 2014, Zhu Xiaotong joined Tesla Automobile Company as the project director of Tesla supercharging station. Tesla has been in office since the departure of Wu Bicheng, former global vice president and president of Greater China, in December 2014. It is understood that, in addition to the United States, Zhu Xiaotong is one of the three Tesla executives who directly reported to Musk, while the previous Wu Bicheng did not.

In 2018 and 2019, Zhu Xiaotong served as Tesla's global vice president and president of Greater China, where he was responsible for leading the Greater China business and responsible for the construction and operation of Tesla's super factory in Shanghai. Since then, after taking full control of Chinese mainland, Hong Kong, and Taiwan, Zhu Xiaotong has been in charge of business in the Asia-Pacific region, including Singapore, Japan and South Korea.

Under the leadership of Zhu Xiaotong, China has become a market that Tesla attaches great importance to.

On January 7, 2019, the foundation of Tesla Shanghai factory was laid and the first car was delivered on December 30, 2019, which took only 358 days. The Shanghai factory is responsible for Tesla's domestic sales and foreign supply, with about 60 per cent of Tesla's electric cars sold in China and the rest exported to overseas markets such as Australia, Europe, Japan and Singapore. Tesla retail 439800 vehicles in the Chinese market in 2022, an increase of 37.1% over the same period last year, according to the Federation of passengers.

According to Tesla's annual report to the US Securities and Exchange Commission (SEC), Tesla's total revenue in 2022 was 81.462 billion US dollars, an increase of 51.35 percent over the same period last year, of which auto sales revenue was 67.21 billion US dollars, an increase of 52.32 percent over the same period last year. Net profit was US $12.583 billion, an increase of 127.79% over the same period last year.

In terms of regions, the United States is still Tesla's largest market in the world. Tesla's revenue in the US market in 2022 was US $40.553 billion, an increase of 69.16% over the same period last year, accounting for 49.76% of the company's total revenue, while the Chinese market's annual revenue in 2022 was US $18.445 billion, up 33.23% from a year earlier. Prior to this, the Chinese market grew by more than 100% year-on-year for two consecutive years, including Tesla's revenue of US $2.979 billion in 2019 and US $6.662 billion in 2020.

Up to now, Tesla Shanghai Super Factory has an annual production capacity of 750000 vehicles, which is Tesla's super factory with the highest capacity in the world and Tesla's largest automobile export center in the world. To some extent, the Shanghai Super Factory led Tesla to break through the world and become a vital and indispensable part of Tesla's production system, which may be inseparable from Zhu Xiaotong's leadership.

Zhu Xiaotong was promoted to global management at the end of 2022, responsible for Tesla's production operations in the United States and sales, delivery and after-sales work in North America and Europe, according to foreign media reports. Meanwhile, according to Tesla's internal announcement, Zhu Xiaotong will continue to hold the highest-level administrator positions in China and other parts of Asia. This also means that Zhu Xiaotong will fully take over the delivery of all markets of Tesla, as well as the previous production business of Tesla's German factory.

Prior to this, Zhu Xiaotong had left office as the legal representative of a number of Tesla branches in China, including Tesla (Shanghai) Co., Ltd., Tesla Automobile (Beijing) Co., Ltd., Tesla Automobile sales and Service (Guangzhou) Co., Ltd., Tesla Automobile sales and Service (Beijing) Co., Ltd., and Wang Hao (Shenzhen) Co., Ltd., but Zhu Xiaotong remains chairman of the board.

For Zhu Xiaotong, Tesla's current market environment has been very different from the previous period of explosive growth. On the one hand, more and more electric car challengers from all over the world are threatening Tesla's market position. On the other hand, Tesla faces multiple difficulties such as supply shortages, soaring raw material costs, production disruptions and stock price fluctuations caused by Musk's focus on Twitter.

Although Tesla maintained a trend of rapid growth, it fell short of Wall Street expectations. It is understood that Tesla's share price has fallen by 10.8% in the past week, from US $207.5 to US $185.1, with a market capitalization of more than one trillion yuan. at present, the total market capitalization is US $585.55 billion, but it is still the largest car company in the world by market capitalization.

Zhu Xiaotong needs to prove his ability to solve problems in the crisis. Whether he can help Musk and lead Tesla to turn the corner and get back on track will be the focus of attention next.

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