AutoBeta(AutoBeta.net)04/09 Report--

On April 9, Ruilan issued a price adjustment statement for Ruilan 9. According to the official announcement, thanks to the global price correction of new energy raw materials, as well as the improvement of corporate cost control and supply chain management capabilities, Geely Ruilan 9 will formally adjust the official guidance price from now on, with a reduction of up to 20000 yuan.

Among the subdivided models, the original official guidance price of the fashion version is 169900 yuan, now the official guidance price is 159900 yuan; the leading version of the original official guidance price of 189900 yuan, now the official guidance price of 169900 yuan; the flagship version of the original official guidance price of 19: 990000 yuan, now the official guidance price of 179900 yuan.

Ruilan Automobile was founded on January 24, 2022, jointly funded by Geely Automobile and Lifan Technology. On December 13, 2021, Geely Automobile Holdings Co., Ltd. and Lifan Technology (Group) Co., Ltd. jointly announced that they had jointly funded and registered a joint venture company. On January 24 of the following year, Geely Automobile and Lifan Technology Joint Venture Company was officially named "Ruilan Automobile". At that time, Ruilan Automobile said that it would launch a variety of power products in the future. Based on the self-developed power exchange technology, Ruilan Automobile is committed to creating an intelligent power exchange ecology and providing competitive power exchange products and services for the market. At present, Ruilan Motors' models for sale include Maple Leaf 60s, Maple Leaf 60s PRO, Maple Leaf 30X, Maple Leaf 80v, Maple Leaf 80v PRO and Ruilan 9, among which Ruilan 9 is a medium and large SUV model under Ruilan Automobile. It was officially launched on December 17, 2022. The new car launched a total of four configurations with a price range of 10.99-129900 yuan at that time.

In terms of appearance, the Ruilan 9 front face uses a through grille design, and forms an integrated visual effect with the LED light groups on both sides, the headlight group adopts the popular split design, the lower far and near light groups are integrated with the front surround, and the lower heat dissipation opening adopts trapezoidal design, which is quite dynamic and fashionable as a whole. On the side of the car body, Ruilan 9 uses a number of straight lines to outline the sense of hardness, and the inner concave rib line shape is designed on the front and rear wing respectively to create a wide body visual effect. in terms of body size, Ruilan 9 is 4845/1890/1778mm in length, width and height, and 2825mm in wheelbase. In the rear part of the car, Ruilan 9 is designed and blackened with through-the-tail light group, and the middle is marked by the brand black LOGO font, which is highly recognizable. The small size of the roof spoiler and the three-part rear surround design make the whole car feel distinct.

In the interior part, Ruilan 9 adopts simple design style, and the car is equipped with 12.3-inch full LCD dashboard, 12.3-inch suspended central control screen, two-color three-spoke multi-function steering wheel, through air conditioning outlet and electronic shift mechanism, and so on. The overall sense of science and technology. In terms of seat layout, Ruilan 9 uses 6 seats and 7 seats. In terms of power, Ruilan 9 is equipped with permanent magnet synchronous motor (PMSM), maximum power 150kW, peak torque 310Nm, ternary lithium battery pack with 66.57kWh capacity, supporting charging and recharging modes, and pure electric mileage of 470km under CLTC condition.

New car traffic insurance data show that from January to February 2023, Ruilan accumulated sales of 1117 vehicles, of which, Ruilan 9 accumulated sales of 92, only 47 in February, the sense of market presence is not high.

In addition to the price reduction announced by Ruilan Automobile, Dongfeng New Energy also announced a price adjustment for its EX1 PRO and Nano BOX models on April 8. As for the reasons for the price reduction of the above two models, Dongfeng New Energy said in the announcement that the global price of new energy raw materials has fallen, and from 0: 00 on April 9, 2023, Dongfeng Nano will formally adjust the official guidance price of its models, up to 6000 yuan. After price adjustment, the price range of EX1 PRO is 49700-52700 yuan, of which the price of the standard version of nano-EX1 PRO light wind version is reduced by 6000 yuan; the price of lightning model is reduced by 5000 yuan; the price range of nano-BOX is 54700-74700 yuan, and the price of all models is reduced by 5000 yuan.

Dongfeng Nano EX1 is the first Dongfeng brand to focus on pure electric A0-class mini scooter. It was first launched nationwide on March 19, 2022, with a total of seven models, with a price range of 45700-56700 yuan and a permanent magnet synchronous motor (PMSM). The maximum power is 33 kilowatts, the peak torque is 125Nm, and the CLTC mileage is 201km. The Nano BOX was launched on July 17, 2022, positioning as a small pure electric SUV. The car launched a total of four models with a price range of 6.57-71200 yuan at that time. The power was equipped with a front single motor layout, with a maximum power of 33 kilowatts, a peak torque of 125Nm, a ternary lithium battery with 27.2kWh battery capacity and a CLTC mileage of 331km.

In fact, it is no surprise that the price of cars has been reduced. In March, the domestic market experienced a huge car price war. According to incomplete statistics, more than 40 domestic car companies joined the "price war", and the price concessions were different. The dividend brought by the "price war" in March is that the domestic car market is gradually picking up.

Prior to this, Cui Dongshu, secretary general of the Federation of passengers, said that the sharp price reduction had an unexpected impact and was a good promotion. The Federation released estimates showing that retail sales in the domestic passenger car market in March were 1.596 million, unchanged from the same period last year, an increase of 17% over the previous month, and retail sales this year totaled 4.275 million, down 13% from the same period last year. The new energy vehicle market retails 549000 vehicles, up 5 per cent from the same period last year and 27 per cent over the previous month. This year, retail sales totaled 1.319 million vehicles, up 15 per cent from the same period last year.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat