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On the night of 2023 Chery New Energy, Chery officially announced the transformation to energy, and launched the first new energy electric brand iCAR, its Xingtu brand new pure electric series Star era and the third generation hybrid technology Kunpeng super performance electric mixer C-DM.

At the event site, Chery officially announced the brand LOGO, the brand positioning scene intelligent electric vehicles, mainly young users, the future products will cover SUV, cars and other models. So far, however, Chery has not announced the details of the model.

As for the new pure electric series, Star era is Xingtu's new energy product series, which will be based on Chery E0X platform, with 800V high voltage overcharge and other features, covering B to C class and car, SUV, MPV and other body forms.

During this event, Chery also unveiled two new products of Star era for the first time, namely the STERRA ES and STERRA ET new cars, including STERRA ES positioning medium and large electric cars and STERRA ET positioning medium and large electric SUV.

The picture above shows the STERRA ET model; the picture below shows the STERRA ES model.

In addition, Chery's third-generation hybrid technology Kunpeng super-performance C-DM was also released at the press conference. Future Xingtuo Yaoguang, Qirui Tiger 9, TJ-1 and shortcut travelers will all be the first hybrid models equipped with this technology. Among them, Chery's new model TJ-1 has also made its global debut, positioning the new car as a compact SUV, focusing on the "light off-road" market. At present, the new car has launched a recruitment campaign, which is expected to be launched between July and August this year, and a hybrid model will be launched at the same time, which will compete with Harvard's "dog series" model.

In terms of appearance, the new car basically restores the design style of the concept car, with a large area intake grille on the front face, with a dot matrix layout inside, a large-size CHERY letter LOGO embedded in the middle of the grille, a popular split headlamp group design on both sides, and a penetrating LED light belt above, which looks highly recognizable and has great visual impact at the same time. On the side of the body, the new car uses a large number of straight line design, the line is very smooth, the roof line shows a downward trend from the A column, and equipped with roof luggage rack. In addition, the new car is equipped with hidden door handles. In the rear part, according to the previous real car picture, the new car taillight adopts through-type taillight group, which echoes with the front face, and the exhaust is designed for bilateral two-way exhaust.

In the interior part, previous espionage photos show that the new car adopts a minimalist design concept, the center console is a traditional symmetrical design style, and there are basically no physical buttons in the car, equipped with liquid crystal dashboards, vertical layout of the suspended central control screen, through-type air conditioning vents and four-frame steering wheel, with light-colored double matching colors, the overall look is quite simple and fashionable. On the power side, the new car is expected to provide two power systems, the fuel version and the plug-in hybrid version, of which the 1.6T engine will match the seven-speed dual-clutch gearbox, while the plug-in hybrid version (Chery TJ-1 C-DM) will be equipped with the Chery Kunpeng super-performance hybrid C-DM system, which is made up of 1.5T engines and motors. So far, the official has not released the detailed power parameters, whether the final need to be officially announced shall prevail.

As a new category of models under Chery Automobile, Chery TJ-1 is still quite bright in appearance design, with a cross-country flavor as a whole. It is expected that the starting price of the new car may be around 100000 yuan, competing with Haverdog after listing. As for whether the new car can become a popular model after listing, it remains to be studied.

In addition to the above Chery TJ-1 new car, the future Chery will launch more than 20 plug-in new cars. On the night of new energy, Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., general manager of Chery Automobile Marketing Company and general manager of Jetway Motor, said that more than 20 products will be equipped with Chery's newly developed Kunpeng super-performance hybrid C-DM system, including Ruihu 9 C-DM, TJ-1 C-DM, Xingtuo Yaoguang C-DM and Jetta Traveler C-DM, which will be on the market from 2023 to 2024.

According to the official website, Chery's products currently include Ruihu series, Ai Ruize series and Oumengda three major product series, of which Ruihu series have Ruihu 8, Ruihu 7, Ruihu 3X and Ruihu 5X models for sale; Erize series have Arize GX and Erize 5 PLUS models for sale; ou Mengda is the first model under Chery's new product line OMODA, positioning compact SUV, with a price range of 9.29-126900 yuan. The latest data show that Chery Holdings sold 330000 vehicles in the first quarter of this year, an increase of 44.1% over the same period last year. In terms of brand segmentation, Chery brand sales rose 38.3% to 238000 vehicles in the first quarter compared with the same period last year. Jetway brand increased 94.2% to 52000 vehicles, and Xingtu brand increased 56.1% to 16000 vehicles. With regard to the year-on-year growth in sales, Chery Holdings believes that it is mainly due to the injection of new products. In the past March, Chery Holdings launched Ruihu 7 PLUS New Energy, Ruihu 8 PRO New Energy SUV models and the new Erize 5 GT sedan models.

However, so far, Chery Holdings has not released the sales of new energy vehicles, as a reference, in the past 2022, Chery new energy vehicle sales increased by 112.9% year-on-year to 232800 units. According to the plan, Chery's follow-up products will be fully new energy, which may boost Chery's new energy vehicle sales at that time.

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