AutoBeta(AutoBeta.net)04/10 Report--

On April 10th, BMW i7 launched two new models, with recommended retail prices of 949000 yuan for the i7 eDrive50L leading model and 1.169 million yuan for the i7 eDrive50L premium model. According to previous reports, the i7 went on sale in December 2022, with a price of 1.459 million yuan for the i7 xDrive60L and a four-wheel drive dual-motor system with a maximum power of 544 horsepower and a peak torque of 745 N ·m. CLTC mileage is 650km. It is understood that the i7 eDrive50L is driven by a single motor, with a maximum power of 335kW, a peak torque of 650Nm and a mileage of 640km under the CLTC standard. In other words, compared with the dual-motor model, the price of the BMW i7 single-motor model is 510000 yuan lower.

As a new generation of pure electric version of the BMW 7-Series, the BMW i7 uses the latest family design. From the point of view of the real car, the full BMW i7 uses a large-size double grille design and is marked with an "I" series logo in the upper left corner of the left grille to indicate the identity of the new car. Compared with the double kidney grille, the BMW i7 also uses split headlights, in which the upper two-stage daytime driving lights are crystal clear, the lower far and near light groups are integrated with the bumper when off, and there are vertical ventilation openings on both sides. The overall design shows a strong aura.

On the side of the body, the overall line of the BMW i7 is straight and slender, and it does not use too many lines to depict, but uses a clean and simple graphic design, coupled with complex large-size rims to further enhance the aura of the new car. In the rear part, the BMW i7 uses a longer and narrower black taillight group shape, which reduces the hierarchy of the whole rear and adopts hidden exhaust layout at the same time. In terms of size, the length, width and height of the new car are 5391/1950/1548mm, wheelbase is 3215mm, positioning large pure tram.

In terms of interior decoration, the BMW i7 uses a 12.3-inch + 14.9-inch double screen design, equipped with the latest iDrive 8 system, and a large number of crystal accessories to enhance the sense of luxury. At the same time, it is equipped with double-blessing multi-function steering wheel, following the principle of "Shy Tech" invisible technology, the number of physical buttons of the whole vehicle has been greatly reduced, the central console has indeed simplified a lot compared with previous models, and the central channel area is equipped with a lever-type electronic shift mechanism, the overall atmosphere has created a great scientific and technological attribute. In addition, the back row is also the highlight of the new BMW 7-Series, which features a "suspended screen" integrated on the top of the vehicle, a 31-inch 8K resolution display and 32:9 panoramic mode.

In the power part, the BMW i7 provides both eDrive50L and eDrive60L versions, in which the eDrive50L is driven by a single rear wheel motor, with a maximum power of 335kW, a peak torque of 650Nm and a range of 640km under the CLTC standard. EDrive60L is equipped with four-wheel drive dual motor system with a maximum power of 400kW and a maximum torque of 745Nm.

The data show that the BMW 7 Series is the top flagship car of the BMW Group, which is only produced in Germany. The first generation model was born in 1977, the second generation BMW 7 Series was launched in 1986, the third generation model was launched in 1994, the fourth generation model was launched in 2002, the fifth generation model was launched in 2009, the sixth generation model was launched in 2015, and the BMW 7 Series currently on sale in China is the sixth generation mid-term modified model, launched in 2019. In December 2022, the seventh-generation BMW 7-Series went on sale with a price range of 91.9-1.269 million yuan.

With the development of electrification trend, luxury brand manufacturers have launched the layout of pure electric flagship cars. As the pure electric version of the new BMW 7-Series, the BMW i7 is basically the same as the fuel version in appearance and interior. the competitors will still be the old rival Mercedes-Benz EQS (107.96-1.5186 million yuan) and the Audi Grandsphereproduction version that will be put into production in the future. Looking at the whole automobile market, BBA, which has occupied a dominant position in the field of fuel vehicles, whether it can complete the "elephant turn" to win the market position of pure electric luxury cars will be an important focus of the automobile market in the next five to ten years. By the end of 2025, BMW expects to deliver a total of 2 million pure electric vehicles worldwide, with one out of every four new cars sold in China.

Data show that in 2022, BMW Group delivered a total of 2399636 BMW, MINI and Rolls-Royce brands, of which a total of 791985 BMW and MINI vehicles were delivered in the Chinese market. Gaulle, president and CEO of BMW Group Greater China, said: "BMW will go all out to be electrified in 2023 to present 11 coveted pure electric products to Chinese customers in preparation for the arrival of the 'new generation' model in 2025."

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