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Recently, Geometry announced that it will officially change its name to Geely Geometry based on future brand development and strategic layout planning. the names of its models will also be changed to Geely Geometry C, Geely Geometry E, Geely Geometry M6 and Geely Geometry G6.

Geometry is another attempt of Geely's transformation to new energy. As early as 2015, Geely put forward the "Blue Geely Plan" and took the lead in initiating the transformation to new energy. In 2018, Li Shufu proposed that "more than 90% of Geely cars will be new energy vehicles by 2020", but so far this goal has not been achieved. Data show that Geely sold a total of 1.433 million vehicles in 2022, of which 329000 were pure electric and plug-in hybrids, accounting for 23.0% of sales.

Although the ideal is far from the reality, Geely has achieved certain results in the frequent layout of the new energy track in recent years. In addition to Geometry, Geely's planned new energy brands include Polar Krypton, Polar Star, Maple Leaf, Ruilan and smart, a joint venture with Mercedes-Benz.

In many brands, whether in terms of popularity or market positioning, geometry does not look eye-catching. In April 2019, Geometry Automobile was launched in Singapore under the high-end pure electric brand of Geely Automobile Group, which is in parallel with Geely and Lectra. At the press conference, Geometry A, the first model of Geometry, was announced to be on the market, with a subsidized price of 15-190000 yuan. However, the high-end brand positioning does not seem to be able to meet the needs of consumers, while Geometry, as a new brand, lacks its own volume, which makes it not go smoothly after its launch.

Until 2021, new energy vehicles began to rise, geometric car sales also began to grow, gradually with a certain scale. In August 2021, Geometry launched the geometrical EX3 with a starting price of 50,000 yuan, but it was forced to stop production and sales due to cost in 2022. In June, Geometry launched Geometry E, with a guiding price range of 868-103800 yuan. In November 2022, Geometry G6 / Geometry M6 went on sale with a price range of 14.98-186800 yuan and 14.98-186800 yuan, respectively.

Geometry sold 149400 vehicles in 2022, up 17.00% from 55300 in 2021. However, while sales are growing, Geometry cars are not without hidden worries. As a brand that aims to take the high-end pure electricity route, its market positioning has gradually shifted, focusing on the 100000-yuan market. But this is also the most competitive market at present. Of course, Geometry has become Geely Geometry, and perhaps there are more suitable candidates in the high-end market for Geely, such as Polar Krypton or smart in partnership with Mercedes-Benz.

In addition to geometric cars, recently, Chongqing Changan New Energy Automotive Technology Co., Ltd. has undergone industrial and commercial changes, the enterprise name has been changed to Deep Blue Automobile Technology Co., Ltd.

Data show that Deep Blue Automobile, originally a new energy brand under Changan Automobile, was officially launched in April 2022 and currently has two models, namely the Deep Blue SL03 on sale and the upcoming Deep Blue S7. The data showed that Deep Blue SL03 sold 8568 vehicles in March.

For the renaming, the market believes that the move is Deep Blue in preparation for "solo flight", and the enterprise will enter the independent operation mode. In response to the above news, the relevant person in charge of Changan Automobile responded: "Changan Deep Blue has been changed to Deep Blue car to make the brand clearer, and nothing else has changed."

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