AutoBeta(AutoBeta.net)04/11 Report--

On April 11, in response to the revelation of the fraud of the company's data, Zero Automobile issued a statement on the official Weibo to clarify: "recently, Zhang, the dealership manager of Jinan, has revealed to the media information about the company's data fraud, which is all false information after internal verification by the company".

Zero running Automobile said in the announcement that the dealer instructed the store manager "Zhang" to provide false information to the media, which has violated the relevant regulations of the company's dealer management, and will deal with the dealer in accordance with the regulations. At the same time, in view of the above rumor-mongering incidents, the company has initiated judicial procedures to safeguard the rights of those responsible for spreading rumors and spreading false information, and take legal measures against "Zhang" to investigate their legal responsibility and safeguard the legitimate rights and interests of zero-running cars.

On April 10, the head of a zero-running car dealership in Jinan, Shandong Province, revealed in a short video circulated on the Internet that of the 8493 zero-running cars sold in December 2022, 4916 were "false reports". It is also pointed out that zero-running cars "force dealers to list and rush sales in the name of employees". According to Jinan Radio and Television, the dealers said: "in December 2022, more than 8400 vehicles were listed nationwide, and internal data show that only dealers reported as many as 4916 listed vehicles in the country. In the business policy, Zero explicitly informed dealers that by the end of November 2022, TO3 and C11 inventory resources and new T03 and C11 resources sold within 12 months, stores must be 100% listed within that month, distributors will be listed in the name of friends and relatives, and registered cars will be sold as used cars.

In addition, dealers in Jinan, Shandong Province also said bluntly that they should be cautious in buying zero-running cars. Many of the cars sent to dealers failed even the self-test, and said that zero-running cars were of "poor quality, poor selling prices, and frequent problems with new cars with a distance of 0 kilometers."

Data show that Zero Automobile was founded in December 2015, jointly invested by Zhejiang Dahua Technology Co., Ltd. and its main founders. It is a new energy vehicle company focusing on the research, design, production and sales of new energy vehicles and auto parts and accessories. Currently, five models are on sale, including zero run S01, zero run T03, zero run C11, zero run C01, zero run C11 extended range.

Data show that a total of 111168 zero-running cars were delivered in 2022, completing only 55.58% of 200000, ranking at the bottom of the list of new car-building forces, including 8047 in November and 8493 in December.

According to the latest financial data of zero-running cars, the annual revenue of zero-running cars in 2022 was 12.385 billion yuan, an increase of 295.4 percent over the same period last year, and the net loss was 5.109 billion yuan, an increase of 79.52 percent over the same period last year. In other words, although the total delivery of zero-running cars has increased, but the net loss is still expanding. In addition, the gross profit margin of zero-running cars is-15.4%. Zero-running cars said that in the second half of 2022, excluding the impact of dealer rebates, the company's gross profit margin has become positive. It is understood that up to now, the zero-running gross profit margin is still negative, and the data show that from 2019 to 2021, the zero-running gross profit margin is-95.73%,-50.63% and-44.3%, respectively.

In order to boost sales, zero-running cars carried out internal organizational restructuring in early January this year, and in early March, zero-running cars announced the launch of a number of new cars, including zero-running C11 extended-range version, 2023 C11 pure electric, 2023 C01, and the new zero-running T03. Among them, the extended range version of Zero running C11 introduces 3 models with a price range of 14.98 yuan to 185800 yuan, the pure electric version of Zero running C11 has 4 models with a price range of 15.58 yuan to 219800 yuan, and 2023 Zero running C01 launches 5 models with a price of 14.98 yuan to 228800 yuan. In addition, the new zero running T03 adds two new appearance colors and two interior colors, launching a total of four models with a price range of 5.99-89900 yuan. But a series of measures failed to boost sales of zero-running cars.

According to the data, the number of zero-running cars delivered in the first quarter of 2023 was 10509, down 51.3% from a year earlier, continuing to rank at the bottom of the list of new car-building forces in the quarter, down 38.64% from a year earlier to 6172 in March. Zhu Jiangming, founder and chairman of Zero Motor, once said: "if Zero's sales don't go up in 2023, there will be no hope behind it."

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