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"Automotive Industry concern" from the latest issue of the Ministry of Industry and Information Technology new car declaration catalogue inquiry to "Wei brand first MPV" model has appeared in the declaration catalogue. "Automotive Industry concern" noted that the rear of the new car is marked with the word "Wei Gaoshan", and it is expected that the Chinese name of the new car may be "Gaoshan". However, three different tail mark information are also shown in the new car selection declaration chart. They are "Wei Brand Amber", "Wei Brand Manning" and "Wei Brand first Class".

In terms of appearance, the new car adopts a new style design that is different from the existing models, with a large grille on the front face and a straight waterfall chrome plated strip inside, with Wei brand LOGO logo embedded in the middle, the overall momentum is full, and the polygonal lamp group on both sides is integrated with the grille, with a high degree of recognition. In addition, the front lips of the new car and the diversion grooves on both sides are embellished with chrome-plated strips, resulting in a delicate feeling.

On the side of the body, the overall shape of the new car is square, the roof is designed with straight lines, and the window line, door handle and side bottom are decorated with chrome strips, so as to enhance the exquisite sense of the vehicle. The new car will have a seven-seat layout with 18-inch rims. In the rear part, the new car is relatively simple, and the taillight group adopts through-type lamp group and vertical shape design, with bilateral exhaust layout and chrome strip decoration, which makes the overall visual effect more prominent.

In terms of body size, the length, width and height of the new car are 5045/1960/1900mm and the wheelbase is 3085mm. As a comparison, Toyota Elfa's length, width and height are 4975/1850/1945mm and wheelbase is 3000mm; Buick GL8 is 5238/1878/1800mm and wheelbase is 3088mm; Teng Teng D9 DM-i is 5250/1960/1920mm in length, width and height and 3110mm in wheelbase. By contrast, the new car surpasses Toyota Elfa in body size, but is slightly inferior to the Teng Teng D9 DM-i in terms of length and wheelbase.

In terms of power, the new car will be equipped with a mixing system consisting of a 1.5T engine made by Great Wall Motor Co., Ltd., with a maximum power of 115kW and a ternary lithium battery provided by Honeycomb Energy.

Wei Brand, founded in 2016, is the first high-end brand launched by Great Wall Motors, initially naming its products as "VV+ Digital" and launching three models: VV5, VV6 and VV7. As the first high-end brand of Great Wall, Wei Brand became a "masterpiece" of Great Wall shortly after its establishment. According to the data, the annual sales of WEY from 2017 to 2018 were 86000 and 139500 respectively, but Haojing declined year after year in the following years, falling to 100000 and 78500 respectively from 2019 to 2020, down 28.28% and 21.53% respectively from the same period last year.

In 2021, Great Wall made a strategic adjustment to Wei Brand, defining the brand positioning of Wei Brand "New Generation Smart car". At the same time, it introduced coffee intelligent platform and intelligent hybrid DHT scheme, and released a number of coffee series models, such as Mocha / Mocha DHT, Macchiato DHT/ Macchiato DHT-PHEV, latte DHT/ DHT-PHEV and other models. The previous VV series models have been suspended from production and sale. Unfortunately, the new product failed to reverse the sales of Wei Brand, but became a drag on Great Wall.

Data show that Wei brand sales from 2021 to 2022 were 58000 and 3.64 respectively, down 25.65% and 37.66% respectively from the same period last year, making it the biggest decline in the Great Wall brand for three years in a row.

According to the plan, during 2021-2023, Wei Brand will launch 16 new models, including cars and MPV, as well as new platforms and technologies. At that time, the new platforms and technologies will also extend the price range of WEY from 150000-200000 yuan to 150000-300000 yuan. Among them, Wei Brand has successively released medium and large SUV "Blue Mountain" models and the first car "realize Dream" this year. Blue Mountain models are expected to go on sale this month at a price of 35-400000 yuan, while dream realizing models will go on sale in the second quarter of next year at a price of 300000 yuan.

According to the latest data, the cumulative sales of Wei brand in the first quarter of 2023 were 3403, down 76.18% from a year earlier, including a 73.19% year-on-year drop in March to 1275. As to whether the entry of a number of new cars during the year can reverse the sluggish market performance of Wei Brand, it will take more time to verify.

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