AutoBeta(AutoBeta.net)04/12 Report--

According to data from the Federation of passengers, retail sales of new energy passenger vehicles in China in March 2023 were 543000, up 21.9% year on year and 23.6% month on month. From January to March 2023, retail sales of new energy passenger vehicles were 1.313 million, an increase of 22.4% over the same period last year. According to the sales list of new energy manufacturers compiled by Automotive Industry concern, four car companies declined in March compared with the same period last year, namely SAIC GM Wuling, Great Wall Motor, Xiaopeng Motor and Nawei Automobile, all of which fell by more than 40%. Among them, Xiaopeng Motor had the highest decline of 54.6%.

On the list, Xiaopeng fell again in March, delivering only 7002 new cars, down 54.6 per cent from a year earlier. For comparison, ideal cars and Lulai cars, which are also new forces in car building, delivered 20823 and 10378 vehicles respectively, up 88.7% and 3.9% respectively over the same period last year.

In fact, Xiaopeng car delivery volume "lagging behind" is not a surprise. According to the data, a total of 18200 Xiaopeng cars were delivered from January to March 2023, down 47.3% from the same period last year, with a market share of only 1.4%, while ideal cars had a market share of 4.0% and 2.4%.

Although Xiaopeng Motor has urgently carried out a series of measures to boost sales in the past six months, including organizational structure, optimization of the number of models and personnel adjustment, the effect is not obvious. According to the official website, Xiaopeng car models on sale include Xiaopeng P7, P5, G3i and G9 models. According to the plan, Xiaopeng will launch five new cars this year, with a cumulative delivery target of 200000, calculated on the basis of delivery volume in the first quarter. It means that Xiaopeng's annual target completion rate is only 9.1%.

On March 10, Wang Fengying led the launch of the first model P7i after joining Xiaopeng, with a new car price range of 24.99-339900 yuan. As for the product update and under Wang Fengying's guidance on product planning, product matrix and sales system, it remains to be seen whether Xiaopeng's car sales can return to its glory period.

In addition to Xiaopeng Automobile, the new car-building force Nahan Automobile also showed a year-on-year decline of 46.1%. The delivery volume in March was only 6360, ranking last on the list of new energy manufacturers in terms of sales. A total of 22400 vehicles were delivered in the first quarter, down 25.5% from the same period last year, with a market share of 1.7%. At present, Nashi cars are accelerating their expansion out to sea. After Thailand, Nashi cars landed in Jordan on February 28, and the first batch of nearly 100 Naju U and Naju Vs have been shipped to Jordan.

Great Wall Motor sold 8462 vehicles in March, down 43.6% from the same period last year, ranking ninth on the list, delivering 20900 vehicles in the first quarter, down 39.7% from the same period last year. SAIC GM Wuling sales fell 40.5% to 27800 vehicles in March compared with the same period last year. It is the brand with the smallest decline among the four car companies, ranking fourth on the list, delivering 77700 vehicles in the first quarter, down 26.2% from the same period last year.

For other carmakers, BYD's sales have soared since it announced it had stopped selling fuel cars in April last year. Data show that BYD sold 192300 vehicles in March 2023, an increase of 86.3 percent over the same period last year, and delivered 508700 vehicles in the first quarter, up 80 percent from the same period last year, with a market share of 38.8 percent. Both monthly and quarterly sales are on the list. For comparison, BYD's cumulative sales in 2022 increased by 208.2% to 1.7999 million vehicles compared with the same period last year, making it the top new energy sales of the year.

On the list, Tesla China ranks second with sales of 76700 vehicles, second only to BYD. In addition, traditional car companies such as Geely, Changan and brilliance BMW also do well in the new energy sector.

The domestic retail penetration rate of new energy vehicles was 34.2% in March, up 6% from 28.1% in the same period last year, according to the Federation of passengers. In terms of brand segmentation, the penetration rate of independent brand new energy vehicles is 54.7%; that of luxury cars is 33.6%; and that of mainstream joint venture brands is only 5.3%. The Federation said that there are 19 working days in April, which is relatively small. April is the starting point of the second quarter, and the market environment is good, which is conducive to the production and sales of car companies. However, as the policy proposal for the postponement of the sales of the old models of the sixth national sixth is not yet clear, the production and marketing of some models of the car companies are still relatively cautious.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat