AutoBeta(AutoBeta.net)04/13 Report--

On the evening of April 13th, Great Wall's brand Wei brand new model "Blue Mountain DHT-PHEV" was officially launched. The new car has launched a total of two models with a price range of 27.38-308800.

The new car is based on "Coffee Intelligence" technology platform, positioning medium and large SUV, using six-seat layout, power equipped with a plug-in hybrid system composed of 1.5T engine and motor, with a comprehensive range of more than 1200 km, and will compete with hot models such as ideal L8 and M7 after listing. For reference, the ideal L8 price is 33.98-399800 yuan, and the M7 price is 28.98-379800 yuan.

In terms of appearance, although the new car is still named after the "coffee series", the appearance design does not continue the "coffee series" family design style, using a new style of front face design, the overall shape is more fashionable and concise. Specifically, the front face of the new car uses a frameless closed grille design, the vertical LOGO is embedded directly above the grille, with slender split LED headlamp groups on both sides, daytime driving lights on the upper side and L-shaped LED headlights on the lower part, at the same time, the details of imitation air intake are added on both sides of the headlamp group, which forms a right-angle shape with the headlamp group, which looks more design.

On the side of the body, the new car is more capable, with a three-dimensional double waistline design, a slightly sunken roof, a triangular D-column, a 21-inch multi-spoke two-color rim and a hidden door handle. In the rear part, the new car taillights are designed in a through-and-through style, the headlights at both ends show a "Y" shape, the middle is inlaid with the brand logo of "WEY", and below is the word "Wei Brand Blue Mountain". The rear is equipped with penetrating decorative strips, and the exhaust is a bilateral two-way layout, which has a full sense of movement on the visual effect.

In terms of body size, the length, width and height of the new car is 5156/1980/1805mm, the wheelbase is 3050mm, and the positioning of medium and large SUV models is the six-seat layout of 2'2'2'2. For comparison, the ideal L8 has a length, width and height of 5080/1995/1800mm and a wheelbase of 3005mm.

In the interior part, the new car is also dominated by simple style, with an integrated intelligent entertainment screen composed of a 12.3-inch full LCD instrument and a 27-inch 4K display screen, a built-in Coffee OS 2 system, a new design of the steering wheel, a multi-function key area decorated with black highlight panels, and a matte silver chrome trim in the outer outline. The new car also uses a shifter mechanism, with two storage spaces in the sub-meter area, a mobile phone wireless charging panel and a split design for the central armbox.

In terms of power, the new car is equipped with a plug-in hybrid system composed of a 1.5T engine and front and rear motors, the comprehensive output power of the whole plug-in hybrid system is 380kW, and the comprehensive torque is 933N ·m; the transmission system matches the two-gear DHT transmission, the pure electric mileage of WLTC condition is 180km, and the comprehensive mileage WLTC is more than 1000 km.

As the first high-end brand launched by Great Wall Motor, Wei Brand sold 86000 and 139500 vehicles respectively in 2017 and 2018, which was once a masterpiece of Great Wall Motor. However, judging from the current sales performance, Wei Brand is no longer popular. According to the latest data, the cumulative sales of Great Wall cars in the first three months of 2023 were 219968, down 22.41% from the same period last year. Wei Brand's cumulative sales were 3403, down 76.18% from the same period last year, accounting for only 1.55% of the total sales. Looking back on the past 2021 and 2022, the market sales performance of Wei Brand was also poor, with sales of 58000 and 3.64 vehicles respectively in two years, down 25.65% and 37.66% respectively from the same period last year, making it the biggest decline in the Great Wall brand for three years in a row.

Since its launch in November 2016, Wei Brand has been given the surname of the founder of Great Wall and positioned as the founder of China's luxury SUV. In just six years, Wei Brand has undergone three strategic adjustments, including from high-end fuel vehicles to hard off-road SUV and now the new energy vehicle brand, but after several twists and turns, a series of strategic adjustments have failed to bring substantial sales growth for Wei Brand.

According to the plan, the blue mountain DHT-PHEV model and a brand new MPV model will be launched by Wei Brand this year. At present, the brand new MPV model has appeared in the declaration catalogue and officially named "Wei Brand Gaoshan". It is powered by a 1.5T engine produced by Great Wall Motor Co., Ltd., with a maximum power of 115kW and equipped with ternary lithium batteries provided by Honeycomb Energy. The new car will be unveiled at the Shanghai Auto Show on April 18.

For the current Wei Brand, "how to stop the decline in sales" is a difficult problem that Wei Brand urgently needs to solve. According to the official website, Wei brand models currently on sale include mocha / mocha DHT-PHEV, latte DHT/ latte DHT-PHEV and macchiato DHT/ macchiato DHT-PHEV models, but sales are low, and Wei brand urgently needs to launch a product that can be recognized by consumers, which also means that the future performance of the models to be launched this year plays a vital role in improving Wei brand sales. Among them, Blue Mountain DHT-PHEV will undertake the important task of Wei Brand to make efforts to the middle and high-end market, and the industry believes that the big six Blue Mountain DHT-PHEV priced at about 300000 is the key for Wei Brand to open 2023.

On March 30, Great Wall Motor said on the investor interactive platform that Wei Brand was the first Chinese car brand to be named after its founder, and that it was a high-end brand that gathered global luxury car design and R & D teams. China's first luxury brand, built to the highest standards of global luxury brands, is accelerating its transition to high-end intelligent new energy. And Wei brand's new flagship Big six Intelligent SUV Blue Mountain DHT-PHEV gives Chinese consumers more high-end new energy choices. On April 10, Wei announced on its official Weibo that bookings for Blue Mountain models exceeded 10000.

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