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Recently, according to time Weekly, the price war in Hubei car market continues, with luxury brand Mercedes-Benz EQC cutting prices by up to 200000. According to a Mercedes-Benz salesperson, the biggest discount model in the store is the Mercedes-Benz EQC, with a guide price of 590000 yuan. At present, various preferential policies are superimposed, totaling 200000 yuan. If you used to be a Mercedes-Benz owner, you can also enjoy an additional replacement discount of 3000 yuan on the basis of existing activities.

In addition, other Mercedes-Benz sales staff revealed to the media that the Mercedes-Benz EQC does have a discount of 200000 yuan, but there is only one existing car in the store, which will be sold out. At the same time, the salesperson also said: non-locals can also buy, but because Mercedes-Benz has regional control, it can first apply for a Wuhan license and then transition to its own area at a later stage.

When looking at the discounts related to the Mercedes-Benz EQC model, the auto industry found that most dealers quoted prices of 31.69-516900, while the manufacturer's guidance price for the model was 49.19-571900. Judging from the quotation, the discount is more than 80,000 yuan. From the current car companies to reduce the price of vehicles and time-limited subsidy programs, such as Mercedes-Benz EQC price reduction is still very rare, industry insiders believe that Mercedes-Benz EQC price reduction may be related to lower-than-expected model sales.

Related data show that: Mercedes-Benz EQC is the first model of Mercedes-Benz electrification, positioning as medium-sized pure electric SUV, listed in November 2019, the price range is 57.98-622800 yuan. Based on the Mercedes-Benz MEA platform, it is equipped with a ternary lithium-ion battery with a capacity of 79.2kWh and a range of 415km under comprehensive operating conditions. For the arrival of new cars, Mercedes-Benz CEO Zetsche once said: "Mercedes-Benz EQC 2019 order share has been sold out." Although officials have not yet released orders for 2019 Mercedes-Benz EQCs, it said that 2019 capacity could no longer meet the supply of EQC orders, and pointed out that demand would still be in short supply in 2020.

It is worth noting that at the time of the launch of the 2021 Mercedes-Benz EQC, the new car launched 3504MATIC and 4004MATIC according to the configuration differentiation, with a range of 415km. The prices of the two models have been lowered compared with the previous ones, with a price range of 49.98-579800 yuan. However, the price has gone down, but sales have not improved.

According to the auto industry looking up the data of Mercedes-Benz EQC in the past two years, its monthly sales peaked at 1072 vehicles, most of which were only 100 vehicles per month, and a total of 3303 vehicles were delivered in 2022. After entering 2023, the sales of Mercedes-Benz EQC fell off the cliff, with sales of 26, 62 and 68 respectively from January to March in 2023.

In addition, in addition to poor sales, Mercedes-Benz EQC has been recalled many times because of vehicle problems. On March 12, 2021, there was a problem in the software design of the communication module, which may lead to a delay in rescue. Beijing Mercedes-Benz Automobile Co., Ltd. recalled 796 EQC to the State Administration of Market Supervision and Administration on August 30th, 2021. The recall was due to the inability to identify and check the status of the air-conditioning condensate hose after assembly and to ensure the tightness of its connection, resulting in the possibility that the air-conditioning condensate could enter the crew cabin. Electrical components installed in the driver's or copilot's foot area or central passage area may be corroded and / or short-circuited. On February 18, 2022, Beijing Mercedes-Benz Automobile Co., Ltd. filed the recall plan with the State Administration of Market Supervision and Administration in accordance with the requirements of the regulations on the Administration of defective Automobile products recall and the measures for the implementation of defective Automobile products recall regulations. The reason for the recall is that due to the manufacturing deviation of the electric drive module, there may be insufficient sealing in the cooling system in the electric drive module of some vehicles, resulting in coolant leakage. If the coolant seeps into the motor, the insulation resistance of the high voltage system may be reduced after long-term use, and in extreme cases the vehicle may not be able to start.

Of course, the automobile industry is concerned that the poor sales of Mercedes-Benz EQC is mainly affected by price. First of all, there is no demand for high-price electric car consumers. The main electric car market is still in the range of 20-300000 yuan, and consumers in the market of 500000 yuan are more willing to buy fuel cars. Secondly, as an electric car consumer or integrated range, but Mercedes-Benz EQC NEDC mileage is only about 415km, lower than a number of domestic electric models. Although compared with other brands, Mercedes-Benz's biggest advantage may be in the "car logo", but in the current consumer market, face consumption can not last long.

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