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The Buick E5 officially launched on April 13, with five models, including the standard endurance version of the 545km, the long-range version of the 620km and the Evia four-wheel drive version of the 603km, with a price range of 20.89 to 278900 yuan. It is understood that the Buick E5 positioning medium-and large-scale pure electric SUV is the first Buick pure electric vehicle based on the Orteneng pure electric platform, using the latest Buick LOGO and the latest family design language. Buick said that the second Audenon model will be available in the middle of this year, and by the end of 2025, Buick will launch five Autenon platform models, while SAIC GM will launch 10 models.

Buick unveiled a pure electric concept SUV called Electra-X at the 2022 Chengdu Auto Show, which can be seen as a prototype of the Buick E5. In terms of appearance, Buick E5 uses the "PURE Design pure" design concept, and the overall design style is still within the framework of traditional SUV modeling, which is relatively easy for consumers to accept. Specifically, the front part of the car uses a closed grille design, but unlike other pure electric vehicles, the Buick E5 has a heat sink in the middle of the front, and the middle grid is decorated with water ripple style, together with dark chrome plating on both sides to create an advanced sense. Split headlamps have become the mainstream at present, and there are two "L" shaped strips made of tungsten steel plating on both sides of the front. Compared with the common silver plating, tungsten steel electroplated strips will play a certain role in improving the texture of the vehicle.

On the side of the body, the Buick E5 uses hidden door handles and is equipped with 20-inch semi-enclosed rims. At the same time, the charging port of Buick E5 is located at the left front wing of the vehicle. Press the Buick logo on the cover plate to open it electrically. The rear part of the car looks mundane, but there are also many eye-catching design details, such as the black design of the through light belt, the internal light source shows a multi-layer penetrating effect after lighting, it supports the breath lighting effect, and the turn signal is equipped with running water style. The high brake lights are arranged vertically, and the shape of the three lights echoes the Buick brand LOGO, improving the recognition of the rear of the car.

In terms of size, the length, width and height of Buick E5 are 4892/1905/1655mm and wheelbase 2954mm respectively. Compared with the same class of models, the overall design of the Buick E5 is more compact, and it does not visually feel that it is a large pure electric SUV in positioning.

As a traditional joint venture carmaker, the Buick E5's interior design is not traditional. It is equipped with a 30-inch integrated 6K LCD screen, built-in Qualcomm 8155 chip and 5G communication technology. The traditional central control position also retains physical buttons to facilitate the quick use of some daily functions. In addition, the car comes standard with wireless CarPlay and wireless phone charging, and has a 12.6-inch HUD head display system in front. The new car is also equipped with 14-speaker BOSE stereo.

The Buick E5 uses Qualcomm Snapdragon 8155 chip, and carries the new generation Buick eConnect system, the system fluency has a good performance, but also built-in a number of third-party App, and support a number of functions. The performance of the speech system is also excellent, the recognition speed and accuracy of voice instructions are relatively high, but also can support continuous dialogue, most of the functions of the car-machine system can also be controlled by the voice system.

In terms of power, except for Buick E5 Avia with front / rear dual motors and four-wheel drive system, the other four models are single motor and front wheel drive. The standard continued version is equipped with a maximum motor power of 180kW, a peak torque of 330N ·m, a 68kWh ternary lithium battery and a maximum mileage of 545km under CLTC conditions. The long-lasting version is equipped with a maximum motor power of 150kW, a peak torque of 330N ·m, a 80kWh ternary lithium battery, and a maximum mileage of 620km under CLTC conditions. The Avia four-wheel drive model adopts the motor layout of front permanent magnet synchronous motor and rear induction asynchronous motor, the maximum power of the former permanent magnet synchronous motor is 143kW, the maximum torque is 305N ·m, the maximum power of the rear induction asynchronous motor is 68kW, the peak torque is 160N ·m, it is equipped with 80kH ternary lithium battery, and the maximum mileage of CLTC is 603km.

At the press conference, Wang Yongqing, general manager of SAIC GM, said: in recent years, China's new energy vehicle market has shown explosive growth. In the face of fierce competition in the market, SAIC General Motors integrates global superior resources, superimposes the system competitiveness that has been localized in the past 25 years, and constantly increases its strategic investment in the field of electrification and intelligent network connection. On the new track.

It is understood that the Buick brand launched the Micro Blue 6 in 2019, which is the first pure electric car under the Buick brand, with a subsidised price range of 16.58-185800 yuan. However, Micro Blue 6 did not make a big splash in the new energy vehicle market, with retail sales of 39315 vehicles in 2022, ranking 33rd on the list of new energy vehicles.

The Buick E5 is SAIC GM's first pure electric vehicle based on the Autenon pure electric platform, which changes the market's impression of the traditional joint venture brand in appearance. In terms of price, Buick E5 positioning medium and large pure electric SUV, the price is 20.89-278900 yuan, which is much cheaper compared with the same level of models. For a long time, the product pricing of joint venture brands is much higher than that of independent brands, especially in the new energy vehicle market, which is also the reason why the performance of joint venture new energy vehicles in the market has been relatively low. By contrast, Volkswagen is the better performer of the joint venture new energy vehicle, with its ID.6 CROZZ priced between 25.89 and 336900 yuan, which sold 25968 in 2022, while the Buick E5 at a lower price is expected to become a newcomer in the joint venture new energy market.

Each brand has its own thinking in the electric era, many brands choose to be ahead and bold, while Buick chooses to be pragmatic. It is also rich in science and technology configuration and comfort configuration. Of course, price still plays a decisive role for consumers to buy cars. Is the price of Buick E5 promising in the electric car market?

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