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In March, Dongfeng Motor set off a wave of price cuts in the entire car market after it opened an unprecedented car purchase discount in Hubei Province. According to incomplete statistics, up to now, more than 100 models of more than 50 car brands have started price reduction subsidies. Of course, a reduction in vehicle prices is good news for consumers, but it may not feel good for car owners who have just bought a car.

The concern of the automobile industry recently found on the complaint platform car quality website that since Hubei Dongfeng Motor started price reduction subsidies, the number of complaints about Dongfeng Peugeot 408 has been increasing, with more than 100 complaint data. most of the reasons for complaints are that "manufacturers have not fulfilled their price insurance promises."

A car owner posted that: at that time, car 4s stores and manufacturers promised to keep the price for a year, but now the price of new cars has been reduced by 20,000 yuan, and the price of the whole of Hubei has been reduced by 20,000 yuan in March. Now the national price is reduced by 20, 000 in April, and the one-click startup version is reduced by 10, 000. I hope I can refund the price difference. Another car owner said: when Dongfeng Peugeot launched the new 408 in August 2022, the manufacturer publicized that the official promised not to reduce the price within a year. As a result, it has only been on the market for about eight months, and the price of non-ADML models has been reduced by 10,000 yuan in the name of subsidies nationwide, failing to fulfill its promise. In addition, there are car owners revealed to the media: 4S store replied to the price guarantee promise that the government subsidy does not count as a price reduction, the guiding price has not changed.

At present, from the content of complaints from car owners, most car owners are asking for a refund to make up for the price difference. Dongfeng Peugeot has not responded to the complaints from car owners. However, on the car quality net user complaint platform, the official message replied that the problem of feedback has been known and attached great importance to, the relevant 4S stores have been arranged to dock, and will continue to pay attention to the follow-up results.

According to relevant data, the new Peugeot 408 will be launched on August 21, 2022, and the new car will be positioned as a compact sedan with a total of three models priced at 10.57-121700 yuan. As a replacement model, the new car is upgraded in appearance, interior and power, including the cancellation of the 1.2T three-cylinder engine in cash and the 1.6T turbocharged engine.

As the first model with a new Lion Standard, the new car has also introduced a lot of car purchase rights when it comes to the market, such as easy purchase, worry-free car, 0 interest rate for 24 periods, down payment as low as 20%, 36 period 0 interest rate, down payment as low as 30%, 40% discount on boutique gift package rights, 20% discount on maintenance contract rights, 5 years 150000 km vehicle warranty, and 5 years free basic flow, one-year warranty for new cars, lifetime warranty for original factory spare parts. Life-long free relief and other rights. What caused the dissatisfaction of the old car owners this time was the right to insure the price of the new car for one year. From the official promotion to buy a car, we can see that the content of the one-year insurance is as follows: the brand reduces the official guidance price of newly listed models or the official website issues a promotion policy, which will compensate customers who buy cars within one year from the date of listing.

It is worth noting that sales of the new Peugeot 408 have not been satisfactory since its launch. According to the relevant data: after the launch of the new Peugeot 408, the basic monthly sales are one or two thousand vehicles. Although affected by the halving of domestic purchase tax in December, sales rose to 3918 vehicles. But by January 2023, sales had fallen sharply, selling only 587 vehicles in January and 1422 in February. Or in the context of poor sales, in order to stimulate sales, Dongfeng Peugeot launched a time-limited exclusive car purchase activity in Hubei Province in March. From the point of view of the preferential range, the government and enterprise subsidy for the new 408 (reduced one-button startup function) is as high as 20, 000 yuan. After the subsidy, the price of the entry version is only 85700 yuan, which is indeed very attractive compared with the official guiding price of independent brand models of the same level.

Of course, the sharp drop in sales can indeed play a certain role in a short period of time, but as more and more models participate in the price reduction promotion, Peugeot's new 408 or its attractiveness to consumers will gradually diminish. In addition, as the price war heats up, some consumers have a wait-and-see mentality, waiting for follow-up models to cut prices. As for the preferential subsidy policy for car purchases in the car market, some industry insiders pointed out that the high point of the scale of this round of price war is unlikely to continue to expand the scale of price reduction, and it is expected that around April, this round of price war will end.

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