AutoBeta(AutoBeta.net)04/15 Report--

According to the latest figures from the Association, luxury car retail sales in March reached 270,000, up 17% year-on-year and 35% month-on-month. According to the association, the shortage of chips has gradually improved, and luxury cars continue to maintain structural stability.

BBA is still the leader of the luxury car market, according to March sales data released by the association. Data show that in March, Brilliance BMW sold 58320 vehicles, an increase of 36.8% year-on-year, while Beijing Benz sold 49530 vehicles, an increase of 8.7% year-on-year. As for FAW Audi, due to its integration into FAW-Volkswagen, its specific sales volume is temporarily unknown.

Although BMW Brilliance won the luxury brand sales title, the insurance in the segment was quite different. In the list of high-end cars, Audi A6L has the highest sales volume, which won the top position of high-end cars with 15614 vehicles, up 65.2% year-on-year and the biggest increase among high-end cars. Mercedes-Benz E-Class and BMW 5 Series ranked fourth and fifth respectively, with Mercedes-Benz E-Class up 6.0% year-on-year and BMW 5 Series down 17.0% year-on-year.

In second place was Mercedes-Benz C-Class, with sales of 14145 vehicles in March, up 50.2% year-on-year, while BMW 3 Series of the same class grew 63.4% year-on-year and Audi A4L fell 12.6% year-on-year.

After BBA, the seventh place in the high-end sedan sales list is NIO ET5, which sold 6435 new cars in March as NIO's lowest-priced model, after proposing to surpass BMW 3 Series, which still has a long way to go. Volvo S90 and Hongqi H9 sold 2679 and 1517 respectively, with Hongqi H9 down 23.0% year-on-year, the biggest decline in the list, while Cadillac CT6, which sold 905 units in March, was the only model that did not sell 1,000 units.

Unlike the high-end sedan list, there are many "strange" models in the high-end SUV list. According to the list, only two models sold more than 10,000 units in March, BMW X3 and Audi Q5L respectively. The former sold 12880 units and the latter sold 11355 units, both of which achieved year-on-year growth. Surprisingly, only 3451 Mercedes-Benz GLC of the same class were sold in March, down 72.9% year-on-year, expected to be related to the upcoming launch of a new generation of GLC, previously announced pre-sale price of 430,000 - 530,000 yuan. In addition, as the only medium and large SUV in production, BMW X5 sold 7245 units.

Who would have thought that the ideal car could become the brand with the most models on the list, with L7, L8 and L9 on sale, of which 7702 were sold for L7, 6224 for L8 and 5831 for L9. In the past, the ideal car walked on one leg alone, although the sales performance was good, but the long-term development must have disadvantages. Later, with reference to Apple, the ideal car launched L9, L8 and L7. Theoretically, there is not much difference in appearance of the three models, but the changes in size and configuration are more in line with consumers 'choice of automobile products.

In addition, Volvo XC60 and Volkswagen Touon also made the list of high-end SUVs, including 4234 Volvo XC60 and 3438 Volkswagen Touon.

According to the list of high-end models published by the Association, most of the share of luxury market is still occupied by BBA brand, but the performance differentiation between sub-models is very serious, and the listing of related models such as NIO and Ideal is the inevitable result that new energy vehicles begin to backfire on traditional fuel vehicles.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat