AutoBeta(AutoBeta.net)04/16 Report--

March 2023 midsize sedan sales list is coming! According to the list of medium-sized sedan sales in March 2023, seven models sold more than 10,000 vehicles in March, which are Model 3, Accord, Mercedes-Benz C-Class, Maiteng, Camry, Passat and BMW 3-Series.

Compared with February, the biggest change in the top five in March was that the Model 3 surged to the top of the list from No. 7 in February, replacing the Camry, with sales of 21726 Model 3 vehicles, down 16.5% from a year earlier, but still ahead of other automakers to become the top seller of medium-sized cars in March.

The big change in the list is the Toyota Camry, which fell to fifth on the list in March, with sales of only 11703 vehicles, down 48.03% from a year earlier. For comparison, Honda Accord, which is also one of the top three in Japan, sold 20158 vehicles in March, up 35.7% from a year earlier, ranking second on the list after Model 3, while Nissan Teana models plunged 63.3% to 4290.

Accord, Camry and Teana have long occupied a large share in the field of medium-sized cars, but now this situation has changed. For example, Teana has fallen out of the top five of the list many times. It should be noted that the Teana model currently on sale is a model that has just completed a mid-term modification in September last year. As a replacement model, the new car has a brand-new design style and is more stylish as a whole. The power is still equipped with 2.0T and 2.0L engines, matched by CVT gearboxes, but despite this, Teana's sales failed to stir up waves in the car market. According to the data, the sales of Camry, Accord and Teana were 242225, 220771 and 146012 respectively, ranking first and second and sixth among medium-sized cars in 2022.

The latest retail data show that Camry's cumulative sales in the first three months of this year were 40500, down 34.4% from the same period last year; Accord was 47970, down 7% from the same period last year; and Teana's sales were only 15894.

FAW-Volkswagen Maiteng and SAIC-Volkswagen Passat, which are sister models in the list, did not have a big gap in March sales, at 12120 and 11200 respectively, ranking fourth and sixth respectively. For comparison, SAIC-Volkswagen Passat and FAW-Volkswagen Maiteng sold 163500 and 152400 cars respectively in 2022, ranking third and fourth in the 2022 midsize sedan sales list, second only to Toyota Camry and Honda Accord.

In the BBA luxury brand camp, Mercedes-Benz C-Class ranking is the same as last month, still ranked third on the list, March sales were 13794, up 20.03% from the previous month, while last month, Mercedes-Benz C-Class sales were 11492, a month-on-month increase of 106.17%. By the end of March, Mercedes-Benz C-Class sales totaled 30860 in the first three months of 2023. In addition, the BMW 3-Series and Audi A4L also made the top 10, with sales of 10777 BMW 3-Series and 9394 Audi A4L.

Among the top 10 on the list, independent brands Red Flag and Changan Deep Blue also had a good performance, including Red Flag H5 sales of 9443 and Changan Deep Blue SL03 of 8568. FAW Hongqi H5, currently on sale, went on sale on July 26, 2022, with a total of seven models with a price range of 15.98 yuan to 225800 yuan, which is the only one of Hongqi products priced below 200000 yuan. Changan Deep Blue SL03 is also listed in the same period of time. On July 25, 2022, it launched a total of 4 models with a current price of 17.99-699900 yuan. This model is the first model under the Deep Blue SL03 brand, based on Changan's brand-new EPA1 pure electric platform, positioning medium-sized sedan, providing extended-range version, pure electric version and hydrogen version. The main competitors include Tesla Model 3 and BYD Seal.

In addition to the above models, the Lailai ET5, Yingshi School, Cadillac CT5 and BYD Seal respectively ranked 11th to 14th on the list, with good sales in March. In addition, looking at the whole list, there is no doubt that Dongfeng Citroen C6 is the best performer. Data show that Dongfeng Citroen C6 sold 1259 vehicles in March, up 436% from a year earlier and exceeding the total sales in the past eight months.

"Automotive Industry concern" believes that the surge in sales of Dongfeng Citroen C6 models is mainly related to Dongfeng Group's participation in the implementation of car purchase subsidy policy in early March. At that time, Dongfeng Group's Dongfeng Citroen, Dongfeng Peugeot, Dongfeng Nissan, Dongfeng Honda, Dongfeng God and other brands all started car purchase subsidy policies, among which Citroen C6 models had the greatest preferential treatment. Subsidies for Citroen C6 co-founder models and C6 comfort models, which were originally priced at 211900 yuan and 226800 yuan, are both 90, 000 yuan, while subsidies for other C6 models are between 40, 000 yuan and 46000 yuan.

From the analysis of intuitive data, the price reduction of Dongfeng Citroen in March has indeed achieved good results, and the surge of Citroen C6 has also directly led to the growth of DPCA sales. Data show that DPCA sold 10100 vehicles in March, an increase of 86.2% over the previous month.

Generally speaking, after a month of "price war", the overall retail sales data of the car market in March were weak, which the Federation said was the result of a combination of factors such as sluggish consumption and an increased wait-and-see atmosphere brought about by market price chaos. It is generally believed that April is the starting point of the second quarter of this year, and the market environment is good, which is conducive to the production and sales of car companies. Cui Dongshu, secretary general of the passenger Association, also pointed out that China's automobile market is facing a gradually improving trend in 2023. From January to February, the car market is greatly affected by Spring Festival factors and the withdrawal of subsidies. Driven by the low base last year, the commercial vehicle market recovered strongly in March, while the passenger car market recovered slowly due to the promotion war. The growth of the car market in April will be surprisingly high.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat