AutoBeta(AutoBeta.net)04/16 Report--

On April 16, at the press conference on the technical architecture of Xiaopeng Automobile 2023, he Xiaopeng, chairman of Xiaopeng Automobile and CEO, once again triggered heated discussion in the industry. He Xiaopeng said that at present, the knockout stage of the automobile industry has just begun, and in the future, the annual sales of 3 million vehicles will only be a ticket for car companies. He Xiaopeng believes that the decline of fuel vehicle sales will accelerate next year, and in the next decade, there will be only eight mainstream car companies, and sub-brands will be merged into big brands, eventually forming "giant enterprises." in these enterprises, 3 million or 5 million sales will be the foundation.

At the same time, Xiaopeng Automobile released SEPA2.0 to support the global intelligent architecture. It is understood that the research and development cycle of new models based on the rocking architecture has been shortened by 20%, and the versatility of architectural components has reached 80%. He Xiaopeng said that the car based on the rocking architecture will be equipped with a global 800V high voltage SiC silicon carbide platform and a standard 3C cell, which is compatible with 4C battery, the new 800V XPower electric drive and X-HP intelligent thermal management system. Xiaopeng said that this is the ultimate technical framework before self-driving and will redefine high-end smart electric vehicles to maintain a three-year technological lead.

According to Xiaopeng's 2022 annual report, the company achieved a net profit of-9.139 billion yuan, with a loss of 87.92% year-on-year, the highest since its listing. In terms of sales volume, Xiaopeng's total delivery volume was 120800 in 2022, an increase of 23% over the same period last year, but ranked at the bottom of Wei Xiaoli. The industry believes that the reason for the drop in delivery volume of Xiaopeng in 2022 is mainly related to the lower-than-expected market performance of Xiaopeng G9 after its listing. Although Xiaopeng made corresponding measures in time, it failed to restore the favor of consumers.

Looking back in 2022, Xiaopeng's major change is to adjust its organizational structure and change its personnel. Since October last year, Xiaopeng Motor has made a series of changes, including a comprehensive adjustment of the internal organizational structure, which Xiaopeng hopes to reverse the decline in Xiaopeng automobile products and sales.

Since then, Xiaopeng has also set up a new financial platform to improve the refinement of cost control and the compliance of the financial system. The platform includes the Department of Financial and Economic BP (business partner), the platform Finance Department, the Integrated Finance Group, the tax Management Group, the Capital Management Group and the Special Project team. Industry insiders believe that the emergence of the financial platform means that Xiaopeng CEO he Xiaopeng began to take back the management authority on "funds", and in the third quarter of 2022, Xiaopeng management made it clear that the company will make further efforts to strengthen cost control and improve operational efficiency in the next few quarters. Xiaopeng hopes to improve cash flow by reducing capital expenditure and increasing product sales.

On April 14, Xiaopeng issued a new personnel appointment announcement within Xiaopeng Automobile, and adjusted the organizational structure again, including the financial and economic platform and the organizational adjustment of the Chief referee Office. In this adjustment, Xiaopeng Motor once again emphasizes "cost control". The responsibilities of the new management team cover Xiaopeng's full-process business operation and cost management, as well as manpower, investment, enterprise management, cost control and overall planning. At the same time, the president's office of Xiaopeng Motor increases three departments: enterprise process planning department, enterprise project management department and enterprise committee operation department. In addition, the appointment email shows that Gu Yuanqin served as vice president of operation and management of the financial platform, with overall responsibility for the company's operation and management business, reporting to he Xiaopeng, chairman of Xiaopeng Automobile on the solid line, and Gu Hongdi, president of Xiaopeng Automobile on the dotted line. According to the data, Gu Yuanqin was the chairman of Guangdong Yichuang Technology Co., Ltd., and became a director of Guangzhou Hagrid Communications Co., Ltd after the merger and acquisition of Yichuang Technology by Guangzhou Hagrid Communications Group.

Prior to this, on January 30 this year, Wang Fengying, former vice chairman and general manager of Great Wall Motor, formally joined Xiaopeng Motor as president, taking overall charge of product planning, product matrix and sales system of Xiaopeng Automobile, and reporting to he Xiaopeng, Chairman of Xiaopeng Automobile and CEO. According to the recent annual report, Wang Fengying became president, and other core executives continued to hold the original positions. in addition, Xiaopeng Motor's phased organizational structure adjustment has also been completed.

Although Xiaopeng has urgently carried out a series of measures such as organizational structure, model quantity optimization and personnel adjustment, its delivery volume has not improved significantly so far. Data show that Xiaopeng delivered a total of 18200 vehicles from January to March in 2023, down 47.3% from the same period last year, with a market share of only 1.4%. However, Xiaopeng should be expected in the first 3 months. Xiaopeng had previously set a sales target of 18000-19000 vehicles for the first quarter of this year. For comparison, the market share of the ideal car is 4.0%, compared with 2.4%. Among them, Xiaopeng car fell sharply again in mid-March, delivering only 7002 new cars, down 54.6% from the same period last year, while ideal car and Lulai delivered 20823 and 10378 vehicles respectively, up 88.7% and 3.9% respectively from the same period last year. From the data analysis, it is clear that in the "Wei Xiaoli" camp, Xiaopeng car has obviously "fallen".

According to the official website, Xiaopeng car models for sale include Xiaopeng P7, Xiaopeng P7i, P5, G3i and G9 models. Xiaopeng will launch five new cars this year, of which Xiaopeng G6 model has appeared in the latest declaration catalogue of the Ministry of Industry and Information Technology. The new car is located as a medium-sized pure electric SUV and is expected to be officially launched in the middle of the year and compete with Tesla Model Y.

In terms of sales volume, Xiaopeng's delivery target for the year is 200000, which means that the annual target completion rate of Xiaopeng is only 9.1% based on the delivery volume in the first quarter. As for the longer-term delivery target, according to he Xiaopeng, Xiaopeng will release ten models in the future with lower cost and higher production power, and the penetration rate of the new generation of smart cars will exceed 35% by 2027.

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