AutoBeta(AutoBeta.net)04/17 Report--

On April 17th, ideal Automobile announced a new organizational restructuring and personnel appointment, announcing that Zou Liangjun had joined ideal Automobile as Senior Vice President of sales and Service, responsible for the sales and service group, managing sales, delivery, after-sales and charging network, and reporting to CEO Li, while ideal Automobile CEO Li wanted to withdraw from the first-tier business of retail, service and delivery to focus more on product investment.

According to the data, Zou Liangjun, who was born in Huawei, first joined Huawei in 1999, served as Huawei's Italian terminal business minister in 2016, transferred to Huawei's headquarters in 2018, and became the minister of overseas sales and service of Honor Terminal Business Department. responsible for overseas sales and service of Glory Brand After Glory became independent from Huawei, Zou Liangjun was appointed head of MKT Department of Honor Terminal in January 2021, reporting to Glory CEO Zhao Ming, and later media reported that Zou Liangjun had retired from Glory.

Zou Liangjun is the second former Huawei executive to join ideal Automobile this year. In February this year, Li Wenzhi, former head of Huawei's global HRBP management department, became the head of the CFO office, reporting to CFO Li tie that the CFO office was responsible for process, organizational and financial changes. Before joining ideal Automobile, Li Wenzhi had 18 years of service at Huawei, with the first 16 years mainly responsible for sales in domestic and overseas markets, and the last two years in charge of the group's human resources work. Before leaving Huawei, Li Wenzhi was the head of Huawei's global HRBP management department, where he was mainly responsible for the recruitment and deployment of Huawei's global talent.

In addition to the above two personnel changes, ideal Automobile has successively introduced well-known R & D and management senior talents in the past two years. In December last year, ideal Automobile Chief engineer Ma Donghui replaced Executive Director and President Shen Yanan as President of ideal Automobile and joined the Board of Directors. Overall responsible for R & D and supply chain group Xie Yan, senior vice president, serves as the CTO of ideal Automobile and is fully in charge of the systems and computing group. as for personnel changes, Li Xiang, founder and chairman of ideal Automobile, said that the personnel adjustment of ideal Automobile is aimed at upgrading the matrix organization model.

At the same time, ideal Motors also announced the launch of a matrix organizational structure, including "starting from the end of 2022, ideal Automobile has officially launched a comprehensive matrix organizational upgrade for hundreds of billions of annual revenue. On the basis of the original two horizontal entity departments (Strategy Department and Product Department), new horizontal entity departments are added to support the company's comprehensive matrix organizational upgrading and process operation. The overall upgrade process and organization will be fully landed and continuously optimized in the next 3 years to form the minimum operational closed loop of the ideal automobile matrix organization.

According to Automotive Industry concern, ideal car founder Li Xiang is a famous serial entrepreneur in China, who has successively founded computer hardware website Bubble and Automobile website Automobile Home. In July 2015, Li wanted to enter a car manufacturing company to create an ideal car. Together with Xiaopeng Automobile and Xilai Automobile, he became the new force of domestic car-building three swordsmen. Ideal car is headquartered in Beijing, formerly known as "car and Home". In March 2019, "car and Home" changed its name to "ideal car", and then obtained the production qualification through the acquisition of Lifan passenger car.

Up to now, the ideal car on sale includes three models: L8, L9 and L7, among which the ideal L9 went on sale in June last year with a price of 459800 yuan; the ideal L8 is a replacement model of the ideal ONE, which was launched on September 30 last year and launched a total of two models with a price range of 35.98-399800 yuan. The ideal L7 went on sale on February 8 this year and launched a total of three equipped models with a price range of 319800-379800 yuan. On April 6, ideal Automobile announced that the ideal automobile pure electric solution will be released at the Shanghai Auto Show.

According to the data, a total of 20823 ideal cars were delivered from January to March 2023, an increase of 88.7% over the same period last year. For comparison, Lailai delivered 10378 cars, an increase of 3.9 percent over the same period last year, while Xiaopeng delivered 18200 vehicles, down 47.3 percent from the same period last year, obviously lagging behind the ideal and NIO.

Since 2014, the domestic new energy car market has developed rapidly. brands joining the car track are springing up like bamboo shoots after a spring rain, and new car-building forces such as NIO, Xiaopeng, ideal and so on, and then traditional brands are becoming more and more powerful. for example, since 2019, a large number of new "faces" have poured into the car industry, including well-known Internet companies. Including Baidu, Ali, Xiaomi, 360th, oppo, Apple and Sony, etc., all joined the ranks of car building in different forms. However, due to their own reasons and increased competition in the car market, most brands died halfway.

After entering 2023, the knockout stage of the new energy car market has also become more and more cruel. Not long ago, the new power brand NIUTRON car official App has announced that it will stop service, and now it can no longer be accessed normally. The official website of NIUTRON car shows that "the server cannot be found", and the official Weibo content of the auto maker has been cleared, showing "content not yet". In addition, another new power car company, Skyline Motors, issued a notice saying that due to the influence of the company's financial situation and production and sales plans, some positions in the company have been suspended from production and work since April 1, 2023.

Ideal car founder Li Xiang posted on his personal social account on April 16: "2023-2025 is the three-year knockout stage of intelligent electric vehicles, with the three comprehensive capabilities of technology, products and delivery going to death. Barrel theory is indispensable! At least in the Chinese market, the CR5 in 2025 is likely to be CR5 in 2030, but the market share of CR5 will continue to expand. The three most enjoyable years of the industry have officially begun! "

Yu Chengdong, managing director of Huawei and BU CEO of smart car solution, also said: "in the era of smart electric networked cars, the year 2025 is a watershed and may lead to a big reversal, which is equivalent to the reversal of the mobile phone industry in 2013." If we can not seize the opportunity of intelligent electric network connected cars, no matter how powerful the company is, it is likely to disappear in the future. " On the same day, he Xiaopeng, founder of Xiaopeng Automobile, also said that the knockout stage of the automobile industry has just begun, and in the future, the annual sales of 3 million vehicles will only be a ticket for automobile companies. The decline in fuel vehicle sales will accelerate next year, and in the next decade, there will be only eight mainstream car companies, sub-brands will be merged into big brands, and eventually become "giant enterprises", in which 3 million or 5 million sales will be the foundation.

Whether Li Xiang's remarks or Yu Chengdong or he Xiaopeng all reveal the fierce competition in the new energy car market, and at the level of competition among car companies, it will also intensify a new round of knockout stages. The passenger Association expects domestic sales of new energy vehicles to reach 8.4 million in 2023, an increase of 30% over the same period last year, while the China Association of Automobile Manufacturers also expects sales of new energy vehicles to reach 9 million in 2023, an increase of 35% over the same period last year. For comparison, the penetration rate of domestic new energy vehicles reached 25% in 2022.

"Automotive Industry concern" believes that personnel changes often mean the arrival of "big moves". This time, the former Huawei executives are once again introduced as senior vice presidents of sales and service. We can expect what kind of innovation will take place at the end of the ideal car. According to Li Xiang's previous plan, the ideal car will increase its market share of 30-500000 yuan SUV from 9.5% in 2022 to about 20% in 2023.

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