AutoBeta(AutoBeta.net)04/17 Report--

On April 17, Great Wall's brand Wei brand brand new MPV model was officially unveiled. The new car is the first Wei brand MPV product. Officials have identified the new car as "Wei Brand Gaoshan". It is powered by a 1.5T engine produced by Great Wall Motor Co., Ltd., with a maximum power of 115kW and a ternary lithium battery provided by Honeycomb Energy.

In terms of appearance, the appearance design of this debut model is basically consistent with the previous declaration chart. Subdivided, the new car adopts a new style design which is different from the existing model. The front face uses a large-size grille, the interior is decorated with straight waterfall chrome strip elements, and the Wei brand LOGO logo is embedded in the middle. The overall momentum is full, and the polygonal lamp group and grille on both sides form an integration, with a high degree of recognition. In addition, the front lips of the new car and the diversion grooves on both sides are embellished with chrome-plated strips, resulting in a delicate feeling.

On the side of the body, the overall shape of the new car is square, the roof is designed with straight lines, and the window line, door handle and side bottom are decorated with chrome strips, so as to enhance the exquisite sense of the vehicle. The new car will have a seven-seat layout with 18-inch rims. In the rear part, the new car is relatively simple, and the taillight group adopts through-type lamp group and vertical shape design, with bilateral exhaust layout and chrome strip decoration, which makes the overall visual effect more prominent.

In terms of body size, the length, width and height of the new car are 5045/1960/1900mm and the wheelbase is 3085mm. As a comparison, Toyota Elfa's length, width and height are 4975/1850/1945mm and wheelbase is 3000mm; Buick GL8 is 5238/1878/1800mm and wheelbase is 3088mm; Teng Teng D9 DM-i is 5250/1960/1920mm in length, width and height and 3110mm in wheelbase. By contrast, the new car surpasses Toyota Elfa in body size, but is slightly inferior to the Teng Teng D9 DM-i in terms of length and wheelbase.

In terms of power, the new car will be equipped with a mixing system consisting of a 1.5T engine made by Great Wall Motor Co., Ltd., with a maximum power of 115kW and a ternary lithium battery provided by Honeycomb Energy.

Domestic MPV sales fell 1.0% year-on-year to 1.079 million vehicles in 2021, and then fell again to 943000 vehicles in 2022, down 12.6% from a year earlier, according to the Federation of passengers. Among the subdivided models, the latest data from New car Traffic Insurance show that only Wuling Hongguang and Buick GL8 sold more than 100, 000 vehicles in 2022, of which Wuling Hongguang is still the first in sales, but fell 32.09% to 131600 compared with 2021. Buick GL8 was 118300, followed by Sena, with sales of 74700.

With the entry of Buick flagship MPV, domestic Lantu dreamer, Teng Teng D9, FAW Toyota Grevia and Hongqi brand-new MPV, the domestic MPV market pattern will reshuffle again in 2023. According to the latest retail data of the Federation, the cumulative sales of domestic MPV in the first quarter of 2023 was 243000, an increase of 1.3% over the same period last year, of which 7 models sold more than 10,000 vehicles, namely Wuling Hongguang, Teng Teng D9, Buick GL8, Chuanqi M8, Sina, Wuling Jiachen and Chuanqi M6. Among the top five on the list, the most eye-catching sales performance is the Tengli D9, with cumulative sales of 24161 vehicles in the first three months, ranking second in the MPV sales list. In addition, Sena and Gravia launched in 2022 also performed well, with cumulative sales of 18500 and 9700 respectively in the first three months. Chuanqi M8, Ericsson, Pentium NAT and Golden Sea Lion also increased to varying degrees, of which the highest increase was Pentium NAT, an increase of 273.1% over the same period last year.

The debut model is the first MPV product of Wei Brand under Great Wall Motors. Data show that cumulative sales of Wei Brand in the first quarter of 2023 were 3403, a year-on-year drop of 76.18%, including a 73.19% year-on-year drop in March to 1275. Prior to this, Wei Brand has become the biggest decline brand of Great Wall for three years in a row. for Wei Brand, there is an urgent need for Wei Brand to launch a product that can be recognized by consumers to stop the decline in sales. We can look forward to whether the follow-up "Wei Pai Gaoshan" can improve the sales situation of Wei Brand.

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