AutoBeta(AutoBeta.net)04/18 Report--

On April 18, at the 2023 Shanghai International Auto Show, FAW Hongqi brand-new medium-sized car "Red Flag H6" was officially launched, a total of four models were launched, with a price range of 192800-239800 yuan.

The new car is another medium-sized car after the Red Flag H5, which can be directly regarded as the sedan version of the new Red Flag H5, but it is better than the H5 in power. In terms of appearance, different from the red flag brand cars currently on sale, the new car appearance cancels the common business design style and is replaced by a new slip-back body and hatchback rear door design. Specifically, the front face part still uses the red flag family front face shape, the front face uses the big mouth type intake grille design, the interior is supplemented by the dot matrix layout, the overall front grille height is lower, although the sense of momentum is reduced, but the aggressiveness is slightly higher than the Red Flag H5. In addition, the sides of the new car grille become thicker, combined with the split headlight group shape to make the whole front look younger, the headlight group interior uses matrix LED lattice light shape, the engine hatch rib line protrudes, the central red flag car logo extends back from the grille, looks imposing.

The side of the body is also different from the design style of other red flag models, the new car adopts slip-back type and two-color body color design, multi-waistline design and the rear of the front fender are typical, but the red strip of the red flag brand provides a sense of dexterity and movement for the whole car. In terms of body color selection, the new car will provide eight two-color body colors and two solid colors. In the rear part, the new car still adopts hatchback taildoor and through taillight design, and incorporates a large number of curved lines, in which the taillight group is a double-layer layout, and the left and right side lamp groups are L-shaped, with a very high degree of recognition after lighting. The bottom is equipped with a large black encirclement and central double exhaust system, the overall sense of movement is stronger.

In terms of size, the length, width and height of the new car are 4990/1880/1455mm and the wheelbase is 2920mm. As a comparison, the length, width and height of Hongqi H5 are 4988/1875/1470mm and the wheelbase is 2920mm. By comparison, the size of the two is not very large, and both are located in medium-sized cars.

In the interior part, four color options are available in the new car, of which Graphite Black / Calendula is only available on the sub-top and top models. The styling design still focuses on luxury and atmosphere, and the console of the new car basically continues from the brand-new Red Flag H5, equipped with a full liquid crystal dashboard and a three-spoke multi-function steering wheel, and the center console is a multi-layer design and forms a standard "T" layout. The central control center uses a vertical layout of the embedded multimedia touch screen, while the bottom retains some physical buttons.

In terms of power, the new car is equipped with a 2.0T turbocharged direct injection engine, with a maximum power of 165kW, a maximum torque of 340Nm, a 0-100km/h acceleration of 7.8s and a comprehensive fuel consumption of 6.5L/100km under WLTC conditions. The high-power version has a maximum power of 185kW, a maximum torque of 380Nm, a 0-100km/h acceleration of 6.8s and a comprehensive fuel consumption of 6.55L/100km and 6.8L/100km under WLTC conditions, which matches the 8-speed manual integrated transmission.

As a brand-new coupe, considering the product performance of all aspects of the new car, the new car faces many competitors of the same class, including Buick Regal GS (21.08-249800 yuan) and Ford Mondeo (15.98-218800 yuan), which have good sales in the medium-sized car market. Japanese brand classic representatives of the "Japanese top three" Accord, Camry, Teana and Asian Dragon, as well as German brand FAW-Volkswagen CC models are also potential competitors for new cars.

Up to now, there are two major product systems of car family and SUV family in FAW Hongqi's existing product camp, covering the middle and high-end market of 15-700000 yuan. The models on sale include L5, LS7, H9 +, HQ9, H9, H6, new H5, H5 classic, HS5, HS7, H7, E-HS9, E-QM5, E-HS3 and other models, among which cars include Red Flag H5, H5 classic, E-QM5, H9, H6 and H7 models. At present, the H5 model on sale is a replacement model, which went on sale on July 26 last year, with a total of 7 models, with a price range of 15.98 yuan to 225800 yuan. It is the first model with a price of less than 200000 yuan among Hongqi products. The latest figures from New car Traffic Insurance show that Red Flag's cumulative sales in 2022 increased by 5.31% year on year to 286000 vehicles, of which H5 sales were 82000, accounting for 28.67% of total sales.

With the new car Hongqi H6 model on the market, FAW Hongqi product matrix will be more perfect. This time, both the new car and the H5 are positioned as medium-sized cars, and the new car can be directly regarded as a sedan version of the brand-new Red Flag H5, but the overall design is younger and fashionable, as to whether the new car can continue the best-selling market performance of H5 to become a "dark horse" of medium-sized cars. We need more time to verify.

According to the previous sales forecast set by Red Flag, the total sales of Red Flag will reach 1 million by 2025, including 400000 new energy vehicles, but from the current Red Flag's existing products, Red Flag still needs to launch more competitive products to achieve its sales target. Wang Shengli, general manager and party committee secretary of FAW Hongqi sales Co., Ltd., said: "2023 is the product year of the Red Flag brand. Three new SUV products will be launched one after another in the field of energy-efficient vehicles, and the new Red Flag product matrix will be continuously improved." At the Shanghai Auto Show, FAW Red Flag officially announced that it would launch three new SUV models this year. It is understood that the three SUV are HS3, 2023 HS5 and HS6, of which HS3 Red Flag brand's new entry-level SUV models are expected to start at around 150000 yuan. As for whether the sales volume of Red Flag can be greatly boosted by the addition of multiple models, it is still unknown.

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