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At the just-opened 2023 Shanghai International Auto Show, Ford Ruijie L was officially listed, of which the fuel version was priced at 22.98-279800 yuan and the E-hybrid version was priced at 24.98-309800 yuan. As a reference, the cash sharp boundary only provides the fuel version, the price range is 22.98-309800 yuan.

As a replacement model, the change of the new Ruijie L is very great, the front face uses a sharper headlight group, and the penetrating LED daytime driving lights are now a popular design method, which is perfectly integrated with the forward air grille. The outline of the polygonal front grille is also significantly different from that of the previous generation, with a scaly design inside the huge smoked grille, combined with the eye-catching Ford logo in the center and the muscular feel of the raised ribs on the hood. In addition, the new Ruijie L also fumigates the air intakes on both sides of the front to further enhance the sense of movement.

On the side of the car, the new sharp boundary L is burly, with a blackened suspended roof and a black panel below the waistline, which is consistent with the style of the head. at the same time, there is the word "L" under the C-pillar to show its huge figure. In the rear part, the new taillight group does not adopt the popular through taillight design, but the taillight lines extending to the center with through decoration also form a penetrating visual effect, and the internal details of the lamp group are also richer than those of the previous generation of models. it helps to create a sense of hierarchy at the rear.

In terms of size, the length, width and height of the new acute boundary L are 5000/1961/1773mm and wheelbase 2950mm respectively, in which the wheelbase increases 100mm compared with the previous generation of models, far exceeding Toyota Hanlanda. Although it is positioned as a medium-sized SUV, its size is even larger than that of a selected large SUV.

Into the car, the new Ruijie L uses the latest family design, the overall design is similar to the EVOS and the new Mondeo, the new car is equipped with a 1.1m joint screen composed of a 12.3inch full LCD instrument and a 27-inch central control screen, most of the functions are concentrated on the central control screen, reducing the appearance of physical object buttons, with through-type air conditioning outlet design, the visual effect is relatively outstanding. In addition, the new car is equipped with Ford's latest sporting style steering wheel and a newly designed suspension electronic lever. In terms of seat layout, the new car owners play a large space and adopt two different forms of seven-seat layout: 2-2-3-3 and 2-3-3-2.

In terms of power, the new Ruijie L offers fuel version and hybrid version, in which the fuel version is equipped with a 2.0T engine with a maximum power of 185kw and a maximum torque of 378N ·m, matched with a 8AT gearbox; a 2.0T hybrid model with a maximum power of 202kW and a system maximum torque of 405Nm, matched with an E-CVT gearbox.

It should be noted that when you open Ford's American website, you can find that the sharp boundary on the model page is still the old sharp world. In other words, Ruijie L, which appears on the market today, is actually another special model after EVOS and the new Mondeo. In addition, the new acute boundary L is also different from the previous generation of models, which uses the CD4 platform, while the new acute boundary L uses the C2 platform, which is somewhat degraded, because the lower swing arm suspension of the old acute world rear suspension is a sturdy aluminum alloy, while the new sharp world is made of cast iron, which is seen by many as a naked reduction.

Ruijie is the third SUV model launched by Changan Ford after the wing tiger and the wing beat. Ruijie, as a 7-seat medium-sized SUV model of Changan Ford, was once one of the strongest competitors of Hanlanda, but due to the iterative model and fierce competition in the medium-sized SUV market, Ruijie gradually opened the gap with Hanlanda. Figures show that Ruijie sold 22997 vehicles in 2022, while Hanlanda sold 87108.

The new Ruijie L does make great efforts in appearance, interior decoration and configuration. It is indeed younger and sportier than the Hanlanda, and even launches the hybrid version for the first time, which also has the meaning of the front hard steel Halanda. But it doesn't affect consumers' choice of Halanda at all. In fact, in terms of product power alone, the new Ruijie L does not have too obvious shortcomings, but for the new Ruijie L and even the Ford brand, the biggest obstacle is the price. The vast majority of consumers do not recognize the pricing of Ford models. Previously, the price range of the new Mondeo was 15.98-216800 yuan, just because the lower pricing has achieved some success, even though the new Mondeo does not have any discount. It is also the best-selling model of the Ford brand. Therefore, with reference to the pricing of the new Ruijie L and market expectations, if the volume cannot be raised in the future, then we do not rule out the possibility that the end market will give a larger discount.

As for whether the new Ruijie L can catch up with Hanlanda, I can only say, good luck!

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