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On April 18, BYD's high-end new energy brand looked up for its U8 model, which was positioned as a million-class high-end new energy hard off-road vehicle. There are two versions: deluxe version and cross-country version, with an official pre-price of 1.098 million yuan. According to official sources, delivery of the U8 deluxe version will begin in September, while delivery of the U8 off-road player version will start later.

In terms of appearance, look up to U8 using the "gate of time and space" design language, the front face for the huge "I" font grille shape, with dot matrix LED light source and interstellar headlights, the central inlaid with the brand LOGO, lit to enhance the recognition of the vehicle. The rear part of the car is equipped with an external spare tire, the lower part uses hidden exhaust, and the taillight group uses the "L" shape to highlight the identity of the vehicle hard off-road vehicle.

In terms of the body, the overall body shape is more square, with a layout of three rows of seven seats, the second row of double independent seats, supporting functions such as front and back sliding, backrest adjustment and waist adjustment, and the third row of seats with three consecutive seats. In terms of size, the length, width and height of the U8 are 5319*2050*1930mm, and the wheelbase is 3050mm, which is larger than that of Mercedes-Benz GLS and BMW X7.

In terms of interior decoration, the star ring cockpit is designed and multiple curves are used to create a sense of wrapping when driving. Equipped with a 12.8inch Xinghe curved screen and a gauge-level curved OLED central control screen, the rear of the cockpit is equipped with two 12.8inch suspension screens. The steering wheel adopts a three-spoke structure, and the central control area is also equipped with physical function buttons, mobile phone wireless charging and other configurations. In terms of intelligent assistance, it is equipped with a high-order intelligent driving assistance system and more than 38 high-precision sensing elements, including 3 lidars, 5 millimeter wave radars, 14 ultrasonic sensors and 16 cameras, improving driving safety.

In terms of power, the U8 is equipped with Yi Sifang technology, the maximum power of a single motor is 220-240kW, the maximum torque is 320-420 Nm, and the acceleration time of 100 kilometers is 3.6 seconds. According to official sources, Yi Sifang technology can enable vehicles to achieve extreme stability, emergency floating, U-turn and agile steering and other scene functions. In addition, the new car is also equipped with Yunqi-P system, which can achieve a high degree of self-regulation and effectively improve the passability of the vehicle. For example, in the high-speed corner and other intense driving, improve the stability of the car body, make the handling stronger; when passing through the bumpy road or speed reducer, enhance the driving comfort. In terms of range, look up to U8's longest CLTC operating mode with a comprehensive mileage of 1000km.

In terms of competitive products, the new car will bid on Dongfeng Mengshi 917, Land Rover, Mercedes-Benz G-Class and other models, as a reference, Dongfeng Mengshi 917 pre-price range of 700000-1.6 million yuan. The price range of 23 range rovers ranges from 142.8 to 3.298 million. The price range of Mercedes-Benz G-class off-road vehicles is 189.3-2.547 million yuan.

Relevant information shows: "look up" is a high-end new energy brand launched by BYD on November 8 last year. The brand is wholly owned by BYD Automotive Industry Co., Ltd., targeting millions of markets. On January 5, BYD officially launched the high-end brand "look up", and the first model looked up to the U8 also made its debut. At present, BYD Automobile has three major brands: BYD, Teng Teng and Wang Wang, among which the BYD brand covers two major product lines: dynasty and Ocean net, focusing on markets of less than 300000 yuan. The Tengli brand focuses on the high-end market in the range of 30-500000 yuan, with listed models such as Tengli D9 and Tengli N7, followed by sedans and urban sports cars. With the release of the first model of the high-end look-up brand, it also means that BYD's product matrix has covered all areas from low-end to high-end, including off-road, sedan and other types of models.

For BYD, launching the look-up brand to enter the high-end market may be an attempt. Wang Chuanfu also said earlier that BYD's momentum and looking up to the two major brands will promote BYD's upward development and consolidate its voice in the luxury and high-end markets. However, in the past, there have been a number of car companies hoping to hit the high-end market through the establishment of new brands, some successful and some failed. For example, both Qoros and Bowo were forced to resell them because of their unfavorable development and persistent losses. Successful cases also include Lecker and WEY, whose success has something to do with the car companies behind them. After all, Geely Motor and Great Wall Motor are independent front-line formation, with strong capital and strength.

For the million pre-price U8, whether it can have a place in the market, this has yet to be verified by the follow-up market. After all, from the point of view of price, BYD has been focusing on the market for 10-300000 yuan, and the price of U8 has risen to more than one million, which will inevitably give rise to the idea that the price is not close to the people. However, as a high-end brand of BYD, having BYD's endorsement and launching high-end luxury models can effectively boost the company's income level. In addition, in the high-end luxury field where domestic car companies have never been successful, BYD hopes that if it succeeds in opening up the million-tier market, it will also increase BYD's brand premium.

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