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In the past two days, the 2023 Shanghai Auto Show was hot, and many automobile brands took out their magic weapons to participate in this Shanghai Auto Show. According to incomplete statistics, more than 100 new cars were launched at the Shanghai Auto Show, and many multinational executives and global CEOs came to the scene one after another. However, Shanghai, Tesla's home base in China, was absent from the Shanghai auto show, causing heated discussion among netizens. In fact, Tesla said a few days ago that it would not participate in this year's Shanghai Auto Show, but the reason why it did not participate in this auto show was not disclosed.

It is worth noting that this is not Tesla's first absence from the domestic auto show. Tesla did not participate in Chengdu Auto Show as early as 2021, and then did not participate in Beijing, Chengdu and other auto shows in 2022. Tesla did not participate in the auto show, Tesla officials have said earlier, Tesla does not classify itself as a car company, artificial intelligence, energy and other areas are Tesla's focus.

Tesla did not attend the auto show this time, or it was expected. In terms of models, the ultimate goal of most car companies participating in the auto show is to promote new cars, while Tesla has no new car launch, and there is really no need to participate in the auto show from a product level. At present, Tesla has four Model 3/Model Y/Model X/Model S models on sale, of which Model 3/Model Y is the main sales model and the main source of record sales in 2022. According to relevant data, Tesla delivered 439770 new vehicles in China in 2022, of which Model 3 sold 124456 vehicles and Model Y sold 315314 vehicles.

Marketing: As we all know, car companies participate in auto shows to launch new models or announce new strategies to attract public attention. For Tesla, however, attention has been high, and even Tesla Musk's simple words on social platforms may be on Weibo. In addition, many car companies like to take Tesla models as a comparison in the launch of new cars, which makes Tesla's attention has been very high, so participation in the auto show does not have much impact on it, sales will not be reduced.

Of course, Tesla's non-participation in the auto show can also reduce a lot of rights incidents. The most influential rights protection was at the 2021 Shanghai Auto Show, when a car owner wearing a T-shirt with "brake failure" stood on the roof of a car in Tesla's exhibition area and shouted for rights protection, triggering onlookers and filming. The incident caused a certain loss to Tesla at that time, causing Tesla's secondary market to fall by more than 5%, and the market value evaporated by more than 240 billion yuan. Tesla sold 25845 vehicles in April 2021, down 27.2% month-on-month. At that time, some insiders believed that Tesla sales in China fell sharply in April, or had something to do with the recent Tesla Shanghai Auto Show rights negative public opinion.

The most important thing is that Tesla's frequent price cuts recently have also triggered many old car owners 'rights protection. On January 6 this year, Tesla China announced a big price cut, specifically for the Model 3 rear-drive version straight down 36,000, from 265,900 to 229,900;Model 3 high-performance version price cut 20,000 yuan, from 349,900 to 329,900. The Model Y rear-drive version dropped 29,000 from 288,900 to 259,900; the Model Y long-life version dropped 48,000 from 357,900 to 309,900; and the Model Y high-performance version dropped 38,000 from 397,900 to 359,900. From the price reduction range, Model 3 price reduction range in 2.0- 36,000 yuan, Model Y price reduction range in 2.9- 48,000 yuan. The price cut also triggered car owners in many areas to go to Tesla stores to defend their rights.

Just now, there were media reports that Tesla cut prices again in the United States, with a maximum price cut of 9.1%. The price cuts are: Tesla Model Y long-life version is down 9.1% to $49990, Model Y high-performance version is down 8.5% to $53990, Model 3 rear-wheel drive version is down 7% to $39990. As for whether the Chinese market will also follow the price cut, there is market news that Tesla Model 3 and Model y will usher in price cuts this Saturday, with Model 3 falling by up to 43,000 and Model Y series falling by 46,000. However, this news, Tesla Shanghai a store staff said, The news is false news. Tesla updates prices directly through its official website and there will be no gossip, it said. At the same time, it also pointed out that Tesla is currently the cheapest in China in the world, and it has been heard that the price will rise before.

From the point of view of frequent price cuts, Tesla does not participate in the auto show, to a certain extent, can indeed reduce rights incidents. Although Tesla did not come to the exhibition, it did not prevent car companies from taking Tesla as the catch-up object and the most important enemy. However, the excitement and noise presented by the Shanghai Auto Show also means that a new energy war is brewing, and a new round of frontal fighting has begun.

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