AutoBeta(AutoBeta.net)04/20 Report--

On April 18, 2023 Euler ballet cats went on sale, and the new car launched a total of three equipped models with a price range of 14.98 yuan to 179800 yuan, including 149800 yuan and 159800 yuan for the 401km version and 179800 yuan for the 500km version.

It is understood that the ballet cat is a brand new model launched by the Euler brand on July 12, 2022. The new car also offers two mileage versions of 401km and 500km, of which the 401km version costs 19.3-203000 yuan and the 500km version costs 21.3-223000 yuan. In other words, compared with 2022 models, the overall price of 2023 ballet cats has been reduced by 43200 yuan.

Compared with the old model, the overall shape of the 2023 ballet cat has not changed obviously, it adopts a very retro appearance, the headlight group uses an oval shape, a double-row door design and a two-color body, and the front and rear wings are wide out of the body. bring a strong retro flavor, while enhancing the lovely flavor of the whole car.

At the rear of the car body, the two silver strips extending to the rear of the car are very eye-catching, and the rear headlamp group also uses an oval shape, which forms a good echo effect with the design of the front part. In addition, the spoiler under the ORA brand logo can play a good embellishment role, highlighting a certain youthful attribute. In terms of size, the length, width and height of the 2023 ballet cats are 4401/1867/1633mm and the wheelbase is 2750mm, which is consistent with the old models.

In terms of interior decoration, the ballet cat not only adopts the retro design style, but also takes into account the sense of science and technology. it adopts the popular double-screen design, and the standard 10.25-inch dashboard and 12.3-inch central control screen frame use a circular arc design. it is refreshing to match the retro steering wheel and unique air conditioning outlet design.

In order to meet the aesthetics of female consumers, the overall color matching inside the car is very "girlish". The front handrail area known as "Swan Lake" is made of a material similar to crystal, and in order to provide female drivers and passengers with a mobile dressing room, the new car has a built-in large cosmetic mirror in the seat visor, with LED surround the light source, so that women can make up and have the most beautiful side at any time. In addition, as a car specially built for women, ballet cats provide warm male mode, children mode and wind and wave mode, which will be related to the car air conditioning, headlights, cameras, seats and other functions, which can be opened with one click to form a linkage.

As a pure electric car, the mileage of the ballet cat is the most concerned, but the mileage performance of the new car is really mediocre. The new car is equipped with a drive motor with maximum power of 126kw and matches lithium iron phosphate battery. It offers both 401km and 500km mileage versions.

As the first brand-new model launched after the suspension of the sale of Euler Black Cat and Euler White Cat, Euler Ballet Cat was controversial at the beginning of its launch. Although its retro round appearance is loved by female consumers, it is also in doubt. It is accused of plagiarizing the Beetle, and sales of ballet cats continue to slump after they are listed due to high market prices. In 2022, Euler sold a total of 3816 ballet cats, with an average monthly sales of about 630. In the first quarter of 2023, Euler sold a total of 443 ballet cats, with an average monthly sales of only 100.

Euler is the only pure electric brand owned by Great Wall, which is officially defined as a "new energy car that loves women more", whether it is the previously launched black cat, white cat, good cat, or the newly launched ballet cat and lightning cat. These models are basically based on the consumer demand of female users, but the current market performance is not good. The Euler brand sold a total of 11900 vehicles in the first quarter.

After the launch of the 2023 Euler ballet cat, it will become the second lowest-priced model of the Euler brand, but it is not known whether it can effectively drive up brand sales. It is understood that the Euler good Cat is currently the best-selling model of the Euler brand, with a total of 7538 sold in the first quarter, compared with 443 Euler Ballet Cats and 3960 Euler Lightning Cats.

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