AutoBeta(AutoBeta.net)04/20 Report--

On April 19th, a Weibo-certified car blogger posted: do you think 140000 is attractive enough to buy a new Teana? At the same time, it also released a promotional map of New Teana in Guangzhou. As can be seen from the promotional map, the new Teana has dropped by 49000, and the price is 139800 after the price reduction.

In this regard, many netizens left messages on their Weibo, and some netizens said: sure enough, the more fierce the rise of China, the harder the price of joint venture cars will fall. In the past, who dared to think that the Accord Camry, once the three giants of B-class cars most favored by the small middle class in Guangdong, could fall to this price. Another netizen said: quite sincere, if there are no other conditions attached to the price. In fact, when Hubei launched an unprecedented car purchase discount in March this year, Dongfeng Nissan launched Teana preferential policy, subsidizing 40000 yuan. In addition, there are media reports that in October last year, Guangzhou Teana had a tax price of 150000 packs of brand bags.

Relevant data show: new Teana launched on September 30 last year, a total of five new models, the price range is 17.98-239800 yuan. As a medium-term modified model, the new Teana has made some adjustments to the appearance, adopting a new design style, and the power is still equipped with a 2.0T/2.0L engine and a CVT gearbox. Among them, 2.0L has a maximum power of 156 horsepower and a peak torque of 197N m. The maximum power of 2.0T is 243 horsepower and the peak torque is 371N ·m.

It was hoped that the launch of the new car would lead to higher sales, but the new Teana did not sell as expected after its launch, with sales of 12068, 6880 and 7931 respectively from October to December 2022, according to relevant data. By 2023, the sales of New Teana had a cliff-like decline. Sales from January to March were 4501, 7103 and 4290 respectively.

The poor sales of New Teana may have something to do with the slow updating of its products. Relevant data show that: at present, in addition to the adjustment of the appearance of the new Teana, there are not many breakthrough and innovative changes. In contrast, Teana's market performance is obviously inferior to the same class model Camry, Accord and other models. For reference: from January to March this year, Camry sold 14396, 14401 and 11703, respectively. Accord sales from January to March were 14594, 13218 and 20158 respectively.

It is worth mentioning that Nissan's sales of Nissan are not good only. Nissan's sales in China have plummeted after entering 2023. Nissan's sales in China fell by more than 36% to 161961 vehicles in the first quarter of 2023, according to relevant data. Among them, Dongfeng's daily production and sales volume was 151467, down 37.7% from the same period last year. With regard to sales performance, Mr. Yamazaki Yamasaki, senior vice president of Nissan, once said: "the company's current priority and focus is to improve sales quality and ensure the interests of partners and consumers." and promote the sustainable growth of business in China. " In the coming months, the company will launch a number of new models with Nissan's advanced technology in the Chinese market to meet the diversified needs of Chinese consumers.

It is well known that Dongfeng Nissan is the main source of sales supporting Nissan in China, with Dongfeng Nissan accounting for 90 per cent of its sales. At present, Dongfeng Nissan is selling SUV Qijun, Xiaoke, Jingke, Loulan, Tuda, sedan, Teana, Xuanyi, Bluebird and other models, but only three models with good market performance are Xiaoke, Teana and Xuanyi. But at present, these traditional fuel vehicles have lost their advantages in the Chinese market, and their sales have plummeted, or they can only cut prices to survive in order to boost sales. However, Nissan's sales in China are not satisfactory, in addition to the impact of environmental factors, the automobile industry believes that the main reason is the decline in the market performance of traditional fuel models with the rise of new energy vehicles. In addition, Nissan's own car electrification process is also relatively slow.

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