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Xiaopeng car advertisement is accused of insulting scientists, official response

2024-11-22 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)04/26 Report--

Recently, an advertisement for Xiaopeng car has sparked controversy, accused of insulting scientist Nikolai Tesla.

It is understood that the video is unofficial content produced by a car comic book blogger. After querying the relevant accounts, the Tramway report found that the video had been deleted, but the relevant video was still circulated on the Internet, causing heated discussion. The video shows that the video is titled "if you don't want to take Road Y, pull out the nail". In the video, the anime firewood dog driving Xiaopeng G6 sees a huge portrait of Nikolai Tesla at the Y intersection, which says "WANTED". After seeing the wanted notice, the anime firewood dog drives Xiaopeng G6 to pull out the nail of the wanted notice. With the pull out of the nail, the originally Y-shaped intersection evolved into a straight intersection, and finally Xiaopeng G6 went away.

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It is understood that Nikolai Tesla was born in July 1856. Serbian-American inventor, physicist, mechanical engineer and electrical engineer, known as the father of alternating current, was nominated for the Nobel Prize 11 times, conceded 9 times, and refused 2 times. Although he devoted his life to continuous research and obtained about 1000 patented inventions, this did not make him rich. Nikolai Tesla was financially strapped for years because he refused to sell his AC patent. He finally died of heart failure in January 1943 and left a lot of debt after his death. In July 2003, Tesla Automobile was co-founded by Martin Eberhard and Mark Tapenning, resulting in a toast to physicist Nikolai Tesla.

As to "whether the video advertisement is officially authorized by Xiaopeng Motor", Xiaopeng said: unofficial content, and according to the watermark on the video screen, the video was produced by a car comic blogger.

Netizens have expressed their views on this video. Some netizens said that the advertising video seriously insulted Nikolai Tesla, a great scientist, using his image as a "stepping stone" of Xiaopeng G6, totally disrespecting the value of scientists and human civilization. Some netizens also pointed out that Xiaopeng pulled out the nail to fight against the traditional concept, and the removal of the wanted notice affirmed the achievements of Nikolai Tesla. The convergence of the Y-shaped road into one direction shows that the Xiaopeng G6 only takes one route and goes straight along the road of electromagnetization invented by Tesla. What do you think of this?

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The Xiaopeng G6 is the fifth production car under Xiaopeng Automobile, and it is also the first model under the SEPA2.0 "supporting and shaking" structure. It is positioned as a medium-sized pure electric SUV and was officially unveiled at the 2023 Shanghai International Auto Show. According to previous news, the Xiaopeng G6 is expected to be available and delivered in the middle of this year and is expected to sell in the range of 20-300000 yuan for Standard Tesla Model Y.

In terms of appearance, the new car adopts the family design style of Xiaopeng car, which is different from the current Xiaopeng car model on sale. The new car embeds Xiaopeng LOGO in the middle of the through headlight belt with black treatment, and the ring lamp belt and split headlamp are its main features. The overall style is very simple and has a sense of science and technology. The rear part of the car, the LED light belt and the front are also disconnected design, and the rear window is also equipped with adaptive lifting tail wing, which can automatically adjust the lifting height according to the vehicle speed. In terms of size, the length, width and height of Xiaopeng G6 are 4753/1920/1650mm and wheelbase 2890mm respectively.

In terms of interior decoration, the Xiaopeng G6 adopts a new design style, the whole center console is integrated into the "vector ring" design, the oval steering wheel ensures the upper field of view and legroom, and the physical buttons in the car are reduced as much as possible. The Xiaopeng G6 full LCD dashboard is 10.2in in size, while the central control screen is 14.96in. It is equipped with a Xmart OS 4.0car system and a four-tone area voice function in the whole scene.

In terms of power, the Xiaopeng G6 will provide two-wheel drive and four-wheel drive power, of which the two-wheel drive version of the maximum power 218kW, peak torque 440N ·m; four-wheel drive version of the comprehensive power 358kW, comprehensive torque 660N ·m. In addition, Xiaopeng has 800V fast-charging technology and self-operated fast-filling piles, but the specific mileage has not been announced.

2021 is Xiaopeng's "highlight moment". In this year, Xiaopeng delivered a total of 98155 new cars, pressing Kilai and ideal, and firmly ranked first in the new force of car-building, but in 2022, Xiaopeng's delivery volume suddenly encountered Waterloo. Although the annual delivery reached 120757 vehicles, it was surpassed by ideal, Ulai, Nezha and other new force companies, not even half of the annual sales target set by themselves.

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According to the plan, Xiaopeng will launch five new cars this year, with a cumulative delivery target of 200000. According to the latest delivery volume, Xiaopeng delivered a total of 18230 cars in the first quarter of 2023, down 47.25% from the same period last year, with an annual target completion rate of only 9.1%.

He Xiaopeng believes that the extremely aggressive price volume in the past two years is inevitable, especially fuel vehicles will face great challenges, and fuel vehicles will certainly fight back. In the future, Xiaopeng will be in the forefront of autopilot, or even the first, Xiaopeng will also aggressively occupy a higher position in the relevant pricing market.

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