AutoBeta(AutoBeta.net)04/26 Report--

On April 26th, Seagull, a new pure electric small car of BYD Ocean net, officially launched three models with a price range of 7.38 yuan to 89800 yuan. It is understood that the car is based on BYD e platform 3.0. it has mileage of 305km and 405km under CLTC conditions, and its main competitors are traditional fuel vehicles such as Honda Feido, Toyota Wechi and Volkswagen Polo, as well as Wuling colorful fruit, which has just appeared on the market.

As the most entry-level model of Ocean.com, BYD Seagull made its debut at the 2023 Shanghai International Auto Show, attracting strong attention from domestic and foreign audiences at the auto show. In terms of appearance, BYD Seagull continues the design concept of "Ocean Aesthetics". The irregular headlights are matched with a three-dimensional diamond-shaped gradual texture, and the lower enclosure is designed with a large-size intake grille that has been blackened. It makes the front face sharp in visual effect.

The combination of the side of the body, the front low and rear high waistline and the black decoration kit above the side skirt make the car look younger, the small round rearview mirror is cute, and the door handle is semi-hidden. Five-spoke two-color wheels further enhance the youthfulness of seagulls. In the rear part, the concave and convex taillights not only increase its recognition, but also echo with the front. The square shape is very fashionable and attractive with the semi-suspended roof and the tail wing extending outward from the top.

In terms of size, the length, width and height of the new car are 3780/1715/1540mm and the wheelbase is 2500mm. It is understood that BYD seagulls offer four body colors: "sprout green", "extreme night black", "peach powder" and "warm sun white", of which "sprout green" will be the main color of seagulls.

In terms of interior decoration, the BYD seagull cockpit uses an embracing design, the car uses a large number of curved lines, the whole central control shape is like a seagull with wings spread. The three-frame steering wheel adopts two-color design, and the multi-function buttons on both sides can switch the dashboard, adjust the volume, adaptive circulation and other functions. Although the 7-inch full LCD dashboard is not large, it has many contents such as speed, power, driving mode, mileage and so on. The 10.1inch adaptive rotation center control screen has built-in DILINK intelligent network connection system, which not only supports voice recognition, but also can view the status of the vehicle remotely.

In terms of power, BYD Seagull is equipped with a permanent magnet synchronous motor with a maximum power of 55kW and a peak torque of 135Nm, and is equipped with lithium iron phosphate blade batteries with a capacity of 30.08kWh or 38.88kwh, with a range of 305km and 405km respectively under CLTC conditions. In addition, the car will also support 30 kilowatts or 40 kilowatts of DC fast charging power according to different versions.

In the small car market, BYD has launched dolphins with a market guidance price of 11.68 yuan to 136800 yuan. A total of 204200 models were sold in 2022, an increase of 633.4 percent over the same period last year, making it the best-selling small car in China. Why did BYD launch seagulls? Compared with dolphins, seagulls have a younger design style, and the price of 7.38-89800 yuan directly fills the gap in BYD's market below 100000.

For BYD, the more far-reaching significance of Seagull's launch is to achieve the same price for oil and electricity. Seagull's most direct competitors include traditional fuel vehicles such as Honda Fido, Toyota dazzle / Wechi and Volkswagen Polo, which once dominated the small car market. In 2022, Toyota Zhixuan sold 78910 vehicles for the year, followed by the Fido, with 63182 vehicles sold for the year, compared with 52875 for Toyota Wechi, and only 194967 of the three fuel-fueled cars combined. In other words, the launch of Seagull subverts the traditional joint venture small car market. Of course, as Honda's famous steel gun, the strength of Fido should not be underestimated. After all, fuel cars do not have life anxiety, and the experience of range and replenishment can crush electric cars.

As for Wuling colorful fruit and BYD seagull, who should be chosen? In comparison, colorful fruits are larger and cheaper, while seagulls are richer and safer. In other words, if you directly choose colorful fruits under 70,000 yuan, seagulls can be selected for more than 70,000 yuan.

Seagulls can be said to be a new trump card played by BYD in the low-price market after Qin PLUS. So are you satisfied with the price of seagulls? Will you choose seagulls or colorful fruits or flying degrees?

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