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It is needless to say how popular the Wuling Hongguang MINI used to be in the entire category of A00 electric vehicles, but now that situation has changed. On May 1, SAIC GM Wuling officially released its April sales figures. Data show that Wuling colorful fruit first month on the market sales of 16383 vehicles. For comparison, Hongguang MINIEV sold more than 15000 vehicles in the first month after its launch in July 2020, that is to say, Wuling colorful fruit has surpassed the record set by Hongguang MINIEV.

Wuling colorful fruit is SAIC GM's first "large space five-door pure tram", positioning a small car, one level higher than Wuling clear Sky and Wuling MINI EV. Wuling colorful fruit went on sale on March 29, with a total of 5 models with a price range of 5.98-83800 yuan, which mainly competed with zero run T03, Qirui boundless and BYD seagulls.

Although the new car is positioned as a small car like the Hongguang MINI, the Wuling colorful fruit is designed in a retro style and the overall shape is more round and lovely. Specifically, the new car uses a new design language, the front face uses a closed front grille with oval headlights, the interior is equipped with LED near and far lights and two curved daytime driving lights, the visual effect is very fashionable. On the side of the body, the new car adopts the popular suspended roof design, and the addition of low wind resistance wheel ring also enhances the fashion sense of this car. In the rear part, Wuling colorful fruit also adopts round shape design, which echoes with the front face. The shape of X ripple LED taillight is full, and the inner lens adopts water ripple laminated design, which is rich in layers.

In terms of size, Wuling colorful fruit length, width and height are 3950/1708/1580mm, wheelbase is 2560mm, positioning small pure tram, as a reference, zero running T03 length, width and height is 3620/1652/1605mm, wheelbase is 2400mm; Changan Lumin length, width and height is 3270/1700/1545mm, wheelbase is 1980mm, by contrast, Wuling colorful fruit uses 2560mm wheelbase to roll zero run T03, Changan Lumin and other competitors at the same price.

In terms of interior decoration, Wuling colorful fruit uses matching color interior decoration, with many details of chrome trim, center console, air conditioning outlet, window opening and closing buttons and other areas using oval, with double-spoke multi-function steering wheel and knob shift mechanism to create a good fashion atmosphere. At the same time, the new car is equipped with the popular double 10.25-inch through-screen design to further enhance the vehicle's sense of technology. In terms of power, Wuling colorful fruit motor has a maximum power of 30 kilowatts and 50 kilowatts and a maximum torque of 110Nm and 150Nm. It uses lithium iron phosphate battery and lasts for 203km and 333km respectively under CLTC conditions.

In 2020, SAIC GM Wuling launched Hongguang MINIEV mini electric vehicles, which once became a "popular style" in the A00 market because of its low price and scarce models in the car market, and occupied a unique share in the market segment. Since the explosion of Hongguang MINIEV, there have been more and more peer competitors in the Chinese car market, including Chery QQ ice cream, Changan waxy corn, Dongfeng scenery MINIEV and Geely Panda mini, etc., these models have the same positioning and similar prices as Hongguang MINIEV. With the gradual increase of competitors, Hongguang MINIEV is difficult to make a breakthrough in its previous achievements. According to the data, Hongguang MINIEV sold 395500 vehicles in 2021, an increase of 250.7% over the same period last year, while sales reached 404800 in 2022, but the growth rate was only 2.4%. In contrast, Chery QQ ice cream grew by 661.3% year-on-year in 2022, while Changan Mercedes-Benz EV grew by 20.5%.

"Wuling will build what the people need" is the original idea of Wuling. For Wuling Automobile, if you want to achieve transformation, you must launch new models to participate in the market competition, such as Wuling NanoEV, Wuling Air EV clear sky, etc., while Wuling colorful fruit is a relative Hongguang MINIEV, focusing on high-end models, intended to make up for the market gap between 5-100000 yuan, and become the key to undertake Wuling new energy series brands upward.

With Wuling colorful fruit on the market, the industry believes that the car will become the next "Hongguang MINIEV". From the analysis of sales data, it is also a sign of high market recognition that Wuling colorful fruit sold more than 16000 vehicles in the first month after it was put on the market. However, as the new car has just been launched, at the same time, BYD Seagull is also officially on the market, it is expected that the car will take part of the share of colorful fruit, and whether Wuling colorful fruit can eventually become a model with no dust in sales. Need more time to give feedback from the market.

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