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Recently, a marketing story about Wuling colorful fruit attacking BYD Seagull has been exposed.

According to previous reports, Seagull is the latest model launched by BYD, which is based on BYD e platform 3.0. it has a mileage of 305km and 405km in CLTC operating conditions. the new car has launched three models with a price range of 7.38 yuan to 89800 yuan. In addition to traditional fuel cars such as Honda Fido, Toyota Wechi / Jishuo and Volkswagen Polo, the main competitors include Wuling fruits that have just hit the market.

In marketing terms, priority is given to space, appearance, battery life and battery safety.

In terms of space, colorful fruit is of the same level as dolphins, but it has the largest space and maximum utilization in the same level, and the space for seagulls is very short, and the back seats cannot be divided into 50 or 50 points.

In terms of appearance, colorful fruit shape is round and retro, advanced fashion, no redundant lines, both good-looking and can reduce wind resistance and improve life, while the appearance of seagulls is regular and not very good-looking, the shape of internal and external decoration is not unified, the sense of split is strong, and the rear window is very small.

In terms of battery life, China Automotive Research and understanding car Emperor issued authoritatively that Wuling New Energy reached the first rate in the industry. It can run 300km in winter and summer, while BYD has serious false signs of battery life, only 305km in the same price, and only 250km in winter and summer when air conditioners are turned on.

In terms of battery safety, Wuling New Energy sold zero spontaneous combustion, while Mudi had as many as 43 spontaneous combustion accidents in the six months of 2022, which frequently broke out on the Internet. The blade battery is actually a lithium iron phosphate battery with high density, small heat dissipation and easy spontaneous combustion.

In terms of body safety, colorful fruit is more secure. 1500MPa is equivalent to 30 500kg cattle standing on your fingernails dancing, while seagulls only mention configuration, do not mention body safety, safety should be called a question mark.

In fact, it is very common in the industry to develop crackdown skills for competitive products, especially for those brands that continue to be popular in the market, how to give full play to their strengths and circumvent their weaknesses, and sum up a professional sales training skill, which does play a certain role in the end market transaction.

From the perspective of related strike skills, the appearance and interior design of colorful fruit is indeed cuter than seagulls, and it is also more in line with the aesthetic of female consumers, and the performance of space is also a major advantage of colorful fruit. By contrast, seagulls look sharper, but as a pure electric compact car that starts at 73800 yuan, seagulls are far more equipped than colorful fruit conscience. For example, seagulls come standard with GPS navigation system, car networking, OTA upgrade, keyless entry / keyless startup / remote startup, all of which are not available. In addition, the front row of seagulls is equipped with lead and co-driver airbags, standard side safety air curtains, and colorful fruit is only the main driver airbags. Therefore, there are reasons why selling is expensive, while selling cheaply has its disadvantages.

Wuling colorful fruit or BYD seagull, who should be chosen? In comparison, colorful fruits are larger and cheaper, while seagulls are richer and safer. In other words, if you directly choose colorful fruits under 70,000 yuan, seagulls can be selected for more than 70,000 yuan.

Judging from the latest data released by SAIC GM Wuling, colorful fruit sales are not bad, with a total of 16383 vehicles sold in the first month of its launch. Of course, hot sales in the first month is nothing new, as to whether colorful fruits can continue to sell well and compete with seagulls, it still needs to be seen step by step.

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