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On May 4, the official chart of the new LaCrosse Avia was officially released, which may also indicate that the new car will be released soon. As a new replacement model, the new generation of LaCrosse will adjust its appearance, interior and power, and will continue to attract the attention of middle-class families as a medium-and high-grade car in the future. As a reference, the guidance price of the 2022 LaCrosse is in the range of 219800-289800 yuan.

The official picture of this release is the Avia version, which is the high-end model of the LaCrosse. In terms of appearance, the new LaCrosse front face adopts the design combination of trapezoidal front grille and L-shaped headlight group, and the design style is similar to that of Buick Century. At the same time, the new generation of LaCrosse continues to offer the ordinary version and the Avia version, in which the front grille of the ordinary version is designed with silver multi-banners, and the interior of the front grille of the Avia version is chrome-plated Ivia exclusive details. Compared with the ordinary version, the Avia version adds a chrome-plated exclusive "star" front grille on the basis of maintaining the general version of the overall design, and is equipped with a "Avenir" logo on the lower part of the front door. At the same time, other exclusive equipment also includes emperor blue car paint, Matrix adaptive matrix headlights, streamer concierge light show with inductive welcome function and so on.

On the side of the body, the new car uses a relatively smooth roof line, which extends from the front to the rear, creating a similar slip-back shape, which is more slender and atmospheric in the visual effect. with large-size multi-spoke-shaped wheels to further enhance the movement atmosphere of the whole car. In terms of size, the length, width and height of the new car are 4996/1866/1472mm and the wheelbase is 2905mm.

As a replacement model, the new LaCrosse center console is equipped with a 30-inch curved conjoined screen and a new four-spoke multi-function steering wheel, with an overall design style similar to that of Buick Century. Unlike the current LaCrosse, the new generation of LaCrosse uses a shifter mechanism, which frees up sub-instrument space, which is equipped with mobile phone wireless charging boards and more storage space. As a high-end version of the model, the new LaCrosse Avia is exclusively equipped with Lantian raw jade two-color interior, crystal light rhythm LED transparent trim panel, passenger seat "boss key", and its front / rear seats are equipped with 3-gear adjustable heating, 3-speed suction ventilation and massage functions.

According to the declaration information, the new generation of LaCrosse will be available in 1.5T and 2.0T power versions. Among them, the model is LXH 2.0T engine, the maximum power is 169kW. The model is LAX 1.5T engine, the maximum power is 127kW.

In March 2016, the third generation Buick LaCrosse went public, offering 1.5T and 2.0T power for consumers to choose from, matched by a seven-speed double-clutch transmission and a six-speed automatic transmission with a price range of 22.58-339800 yuan.

The length, width and height of the third-generation LaCrosse are 5018/1866/1469mm and wheelbase 2905mm respectively, so it is classified as a joint venture medium and large vehicle class, which is distinguished from the Buick Regal. As a medium-to-large car, LaCrosse's competitors will be locked in the same class, including Ford Taurus, but the LaCrosse is cheaper by comparison, mainly because the entry-level model is equipped with a 1.5T turbocharged engine. Not only the engine is small, but also can enjoy the purchase tax halving policy, which is rare in the medium and large car market.

At the same time, joint ventures such as Honda Accord / Yingshi, Toyota Camry / Asian Dragon, Volkswagen Maiteng / Passat and Nissan Teana also compete with LaCrosse. In other words, although the body size of LaCrosse has reached the standard of medium and large size, in fact, competitors are mainly medium and large joint ventures, which can compete with the above models through the advantage of size.

However, after the listing of the third-generation LaCrosse, its sales declined instead. LaCrosse sold only 4671 vehicles in the first quarter of 2023, ranking seventh among Buick brands and 28th in the midsize car market, according to the Federation of passengers. As for the reason for the decline in sales, it is actually related to the influence of the market in the Buick brand, and it has been seven years since the launch of the third-generation models, the market competitiveness is indeed not as good as before, and now Buick has finally replaced the LaCrosse. Whether it can drive the overall sales growth of Buick still needs to be further verified. From a current point of view, Buick really needs more competitive fresh blood to join.

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