AutoBeta(AutoBeta.net)05/05 Report--

On May 4th, Cyrus Group Co., Ltd. (hereinafter referred to as "Selis Group") announced the production and marketing of KuaiBao in April. According to the data, Selis Group sold 6917 new energy vehicles in April, down 19.12% from a year earlier, of which Selis, which is dominated by AITO, sold 2953 vehicles, down 14.13% from a year earlier. By the end of April, Selis had sold a total of 14627 cars, up 72.43% from a year earlier. Sales soared because delivery of the Mengjie series did not begin until March 2022.

After entering 2023, the question world does not have a very bright performance in the terminal market. According to the data, the retail sales of AITO from January to March in 2023 were 4469, 3512 and 3625 respectively. It is worth mentioning that in the past, the sales volume of the world was basically announced together with the new power brand, but since Ren Zhengfei reiterated that Huawei does not build cars, AITO officials seldom take the initiative to announce the sales volume. It is not known whether the sales volume falls short of expectations or for other reasons.

On the eve of the 2023 Shanghai Auto Show, Huawei officially launched a high-end intelligent driver version of the M5 series, which includes an all-electric model and an add-on model.

Smart driving is the biggest highlight of the new M5 model. As a new energy vehicle equipped with Huawei ADS 2.0 advanced intelligent driving system for the first time, the M5 series advanced intelligent driving version has added lidar and side-view camera to the hardware, and the computing unit has also been replaced with Huawei's self-developed MDC intelligent driving computing platform, which can provide it with better driving assistance. Mr Yu said Huawei ADS 2.0 was infinitely close to L3 advanced intelligent driving, which could reduce traffic accidents caused by inattention and complex road conditions by 90 per cent. According to reports, ADS 2.0 high-order intelligent driving system does not rely on the high-speed, urban high-order intelligent driving functions of high-precision maps, even without high-precision maps can understand the road, traffic lights and other road elements, making it possible to drive without maps.

Compared with the ordinary version, the endurance ability of the M5 smart car version has also been improved. Under the condition of full fuel and full charge, the pure electric life of CLTC is raised to 255km, and the comprehensive battery life reaches 1425km. In terms of price, the price of the M5 rear-drive version is 279800 yuan, the four-wheel-drive version is 299800 yuan, the pure electric version is 289800 yuan, and the four-wheel-drive version is 309800 yuan.

In addition, the M9 was first exposed at the press conference as a finale product. According to Yu Chengdong, the M9 locates the full-size flagship SUV, which is equipped with an all-aluminum alloy chassis, a standard air spring and a CDC damping system, and uses the world's largest integrated die-casting unit-9000 tons die-casting process. In addition, the M9 comes with 10 screens, ranging in size from 16 inches to 100 inches.

As Huawei's deep enabling product, Huawei smart car full stack technology solution will be fully loaded in the M9. In addition to Hongmeng intelligent cockpit and intelligent driving system, Huawei xPixel smart car lights, HUAWEI AR-HUD (vehicle AR head up display function), AI large model, sensor federation (sharing sensor data between hardware devices) and other technologies will also be carried in the M9.

In terms of price, the M9 series is expected to sell for 50-600000 yuan, which will be the most expensive model in the system. It is divided into extended-range version and pure electric version, which will be officially released in the fourth quarter of 2023. Yu Chengdong said: "the M9 will redefine the best SUV within 10 million yuan."

At present, only three models, M5/M5 EV and M7, are on sale under AITO, of which M5 is the main source of sales. In the first quarter of 2023, AITO asked for a total of 11615 retail vehicles, of which 7322 were for M5 and 4293 for M7. Today, the terminal performance of the Q & J is not "far ahead" in the new energy market, and there is an urgent need for a boost from the new car, but this year's new car series is only the M9, which was released in the fourth quarter, with a price of 50-600000 yuan, aimed at the ideal L9. It may be difficult to form a good sales growth rate. As far as the question is concerned, in the remaining 8 months, how to take effective measures to stimulate sales is worthy of attention.

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