AutoBeta(AutoBeta.net)05/08 Report--

On May 8, Hyundai N Brand track Day was officially launched at the Shanghai International Circuit, and the new Elantra N interior was publicly unveiled for the first time. According to previous reports, Elantra N is expected to be officially listed in the fourth quarter, but the exact launch time is temporarily unknown.

In terms of interior decoration, Elantra N uses a black layout, and the curved duplex screen with integrated LCD dashboard and central control screen emphasizes the sense of science and technology. At the same time, the red exclusive buttons on the steering wheel and the flipped fur material of the seats and door panels also highlight the sense of movement. In addition, there is also an "N" series exclusive logo under the seat headrest, which is also the positioning of the performance car.

As a performance car, the Elantra N carries out a series of exercises on the basis of the basic model to enhance the black decoration of the front face in a similar X shape, and there is a modern "N" series logo in the larger and more ferocious intake grill. there are a large number of air kinematics kits on both sides of the bumper, embellished with red front lips. From the side, the new car has a stronger waistline design and a redesigned side skirt, with 19-inch spoke rims and N-series exclusive red calipers, the overall recognition is not low. In the rear part of the car, the new car uses a fixed rear spoiler and exaggerated bilateral double exhaust, black fixed tail wing, bottom diffuser and N-series exclusive inverted triangle reflector, all bring a good sense of freshness to this car.

In terms of power, the Elantra N will be equipped with a 2.0T turbocharged engine with a maximum power of 280hp and a peak torque of 392N ·m. The transmission system will match an 8-speed wet double clutch gearbox with a 0-100km/h acceleration time of 5.3s.

Data show that Hyundai N brand is a high-performance automobile brand of Hyundai Automobile, which is equivalent to AMG of Mercedes-Benz, M of BMW and RS of Audi, all of which belong to high-performance division. The brand was born in Nanyang, South Korea in 2015. The brand name "N" comes from the initials of Namyang, Hyundai's global research and development center, and Nurburgring, where Hyundai's driving performance testing center is located. It is understood that at present, there are i30 N, i30 Fastback N, Veloster NJournal i20 N, KONA N, Elantra N and other models on sale.

At present, Hyundai does not have a strong sense of existence in the domestic market. According to the insurance figures, the cumulative sales of Hyundai in Beijing in 2022 was 260390, down 31.96% from the same period last year. According to sales figures released by Beijing Hyundai, the Elantra is Beijing Hyundai's best-selling model, with retail sales of 100718 vehicles in 2022, accounting for 38 per cent of Beijing Hyundai's total sales. According to the data, the seventh generation Elantra went on the market on October 25th, 2020, with an official guidance price of 9.98-141800 yuan, providing 1.5L+CVT and 1.4T+7 speed dual clutch gearbox powertrain.

At present, if Elantra N is to be introduced into China, its pricing is particularly important, with reference to Volkswagen Golf GTI (22.98-234200 yuan) and Lecker 03 + (19.88-256800 yuan). However, the imported Elantra N is expected to sell at a high price, starting at $32650, or about 225000 yuan, in the United States. In addition, even if the Hyundai N brand enters China, it is impossible to sell well. after all, it belongs to a minority market. The monthly sales of Golf GTI and Lecker 03+ are basically less than 1,000 vehicles, while in Hyundai brands with relatively weak brand strength, the challenge is still relatively great. Of course, as an imported model, sales of Elantra N are not expected to be very high, especially in the market where Korean cars are under competitive pressure, but it still gives consumers more choice of performance cars.

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