AutoBeta(AutoBeta.net)05/09 Report--

On May 9, Baojun Automobile released a new LOGO, which comprehensively entered the new energy track with the simpler and younger new LOGO as the starting point, and became another automobile brand to announce the full entry of new energy. As the first mass-production model with the new LOGO, Baojun Yue Ye will go on sale on May 25.

Combined with the declaration map and official map, Baojun Yue is also dominated by square shape and tough design style as a whole, with a through-type narrow bar type black closed grille on the front face, and a mutual connection with light groups on both sides, LED headlights are composed of four horizontal light groups, and the bottom is made up of a cross-country style front bumper shape, with the ribs and lines raised by the engine hatch, the visual impact is quite good. In addition, Baojun Yue will launch five body colors for consumers to choose from, named sunrise, early morning, clouds, neon and deep sky.

On the side of the body, Baojun Yue also adopts a two-door four-seat design, using off-road vehicle style elements, and the outer outline of the body has rich off-road vehicle style elements, such as extended anti-scratch eyebrows, side pedals, luggage rack and so on, with a wide and thick wheel eyebrow design at the bottom. the short body looks muscular with wide wheel eyebrows. In the rear part, the new car also adopts the very popular "square box + side door" shape design of the hard off-road vehicle, equipped with rounded rectangular taillights, and the back door is side open, which echoes with the front face and further fits the off-road theme.

In terms of size, the length, width and height of the new car are 3381/1685/1721mm, and the wheelbase is 2110mm. The length and wheelbase are close to the Chery unbounded Pro (89900-115900 yuan) on the market, but because of the SUV positioning, its height is ahead of the unbounded Pro. Compared with Suzuki Jimni, its overall size is one size smaller than Suzuki Jimni. It is worth mentioning that Baojun Yue also applied iWatch design concept innovation to the car, the first launch is equipped with Car-watch, the shape is similar to a watch, users can use text, pictures, videos, etc., to meet the personalized needs of showing creative ideas.

In terms of interior decoration, Baojun Yue also uses the double screen central control layout commonly used in Wuling pure electric mini cars, with multi-function steering wheel, knob shift mechanism and electronic handbrake, and the style of air conditioning outlet echoes the shape of taillight group. the overall interior design is still simple and practical. In addition, Baojun Yue is also equipped with the "smart driving system" jointly built by Wuling and DJI vehicles, equipped with DJI vehicle stereo binocular cameras, vehicle gauge-level domain controllers, UAV homology algorithms, and so on. for high-end models to provide certain driving assistance, parking assistance.

In terms of power, the new car adopts the rear drive form and is equipped with a permanent magnet synchronous drive motor, with a maximum power of 68 horsepower (50 kilowatts) and a peak torque of 140 Nm. At the same time, the new car will be equipped with a battery with a capacity of 28.1kWh and a mileage of 303km under CLTC conditions, which can meet the needs of users commuting to and from the suburbs.

Baojun and Wuling two major brands belong to SAIC GM Wuling. At first, SAIC GM Wuling had only Wuling brand. With the help of Wuling Light and Wuling Hongguang, they almost dominated the domestic van subdivision track, but while gaining sales, SAIC GM Wuling's low-end impression also slowly took root in the hearts of consumers.

In order to break this impression, SAIC GM Wuling began to upgrade its brand in 2010, and Baojun is also a sharp weapon to achieve brand progress. In order to distinguish itself from Wuling, Baojun's models basically surpassed the positioning of minicars and reached the level of small cars and compact cars, but facts have proved that although Baojun shoulders the important task of upgrading SAIC GM Wuling brand, but its sales will never be comparable to Wuling brand.

In order to support sales, Baojun also began to transform to the new energy field. In August 2021, Baojun launched KIWI EV, but its sales still lag behind Wuling Hongguang MINI EV. Data show that Hongguang MINIEV sold 404823 vehicles in 2022, while Baojun KiWi EV sold only 24886 vehicles.

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