AutoBeta(AutoBeta.net)05/13 Report--

On May 11, Lincoln's new adventurer Corsair officially launched five new models with a suggested retail price of 24.58-345800 yuan. As a medium-term revamped model, the new adventurer upgrades the exterior and interior details and is equipped with a 2.0T engine matching 8-block self-integrated gearbox. From the point of view of the price, the 2.0T four-wheel drive elegant version and the cash model decreased by 3000 yuan, while the prices of other models remained the same.

As a medium-term revamped model, the new adventurer uses the latest family design language of the Lincoln brand, the larger intake grille is decorated with lattice ornaments, and the through LED daytime driving lights connect the headlights on both sides to enhance the aura of the front face. In addition, the surrounding area under the new car has also been redesigned, the lower grille is decorated with through strips, and the fog lamp area on both sides adopts a new shape, which looks more stable.

There is little difference between the side of the body and the cash model, the classic hidden D-column and through taillight design can still be retained, with large-size rims and bilateral double-out exhaust layout, taking into account the sense of fashion and sports. In the rear part, the new car continues to use through-type taillights, with a round and rugged exhaust layout, and the bottom panel of the new car turns black. In terms of size, the length, width and height of the new car are 4612/1887/1630mm and the wheelbase is 2711mm.

In terms of interior decoration, the new adventurer has also subverted the market's perception of American cars, with a 12.3-inch digital instrument screen and a 13.2-inch central control display, in which the central control screen is increased to 13.2 inches, and the through central control screen extends to the front of the copilot. but the central control screen is not connected to the LCD dashboard, which is different from the Lincoln Z. At the same time, the steering wheel shape, shift area and air conditioning system operating area of the new adventurer are highly consistent with those of Lincoln Z.

On the power side, the new adventurer continues to use 2.0T+8AT powertrain, maximum power 190kW, maximum torque 395N ·m, and two-wheel drive and four-wheel drive options.

Adventurer is the first domestic model of Changan Lincoln, which was officially launched in March 2020 and positioned as a compact SUV. The main competitors are Cadillac XT4 (RMB26.17-354700), Volvo XC40 (RMB26.98-354800), Lexus UX (RMB26.78-337800), BMW X1 (RMB27.98-349900), Mercedes-Benz GLA (RMB28.78-344800) and Audi Q3 (RMB2788-327700). Among them, Cadillac XT4 and Volvo XC40 offer considerable discounts in the terminal market. From the perspective of brand awareness, Lincoln and Cadillac, Lexus, Volvo and other brands do not have much advantage, but in view of the product configuration advantages, Lincoln adventurers sales performance is not poor. Data show that Lincoln adventurers sold 10092 vehicles from January to April 2023, higher than Mercedes-Benz GLAs (8076), Cadillac XT4 (7784) and Volvo XC40 (3353).

As early as the 1980s, Lincoln entered the Chinese market by way of import, but due to outdated models, low cost performance and other factors, Lincoln was forced to withdraw from the Chinese market in 2008. In April 2014, Mark Fields, then Ford CEO, saw a new opportunity in China's luxury car market and urged Lincoln to return to the Chinese market and enter China again as an import. By 2015, Lincoln has introduced all SUV to China, including medium-sized luxury SUV Lincoln MKC, medium-and large-scale luxury SUV Lincoln MKX, full-size luxury SUV Lincoln navigator. Lincoln's sales in China have grown steadily for many years since then, but compared with Cadillac, Lexus, Volvo and other second-tier brands, Lincoln's presence in China is very low.

At the end of 2019, Ford made a bold decision to localize Lincoln. In March 2020, the adventurer Corsair, the first domestic model of the Lincoln brand, was officially launched. Since then, Chang'an Lincoln has successively made domestic pilots and navigators, and their sales have been rising and surpassing the domestic market of the United States. In 2020, Lincoln sold 61761 vehicles in China, setting the highest sales record since Lincoln entered China and becoming the fastest-growing luxury car brand in the country.

In the following two years, Lincoln developed rapidly by virtue of the price advantage of localization, with annual sales approaching the 100000 mark from less than 50, 000 in 2019 to 2021.

In 2022, the pressure faced by the domestic luxury car market is obvious to all, with repeated epidemic, chip shortage, rising raw material prices and so on, resulting in the overall shrinking of the traditional luxury car market. In 2022, Lincoln car sales in China totaled 79300 vehicles, down 13.4% from the same period last year.

Admittedly, in terms of sales, the domestically made Lincoln played a key role in driving Ford to turn losses into profits in China. In 2020, domestic adventurers assume the important task of Lincoln brand recovery, this medium-term change adventurers can once again take the lead?

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