AutoBeta(AutoBeta.net)05/16 Report--

The "Legal Department" may have become the "standard configuration" of new force automobile enterprises. On May 15, Zero-Run Auto officially opened the official account of "Zero-Run Auto Legal Department" and issued a notice of prosecution claiming 500,000 yuan.

Zero-running car official said: "Recently, the network intermediate frequency is now malicious derogation and smearing of zero-running cars, causing serious misleading to the public and greatly damaging the legitimate rights and interests of zero-running cars." In view of this, zero-run cars are defending their legitimate rights and interests through litigation and other means." At the same time, the legal department of zero-run automobile published the "Hangzhou Internet Court Acceptance Case Notice." The official said: "The network account 'Youshi Automobile' and its operator Hunan Youshi Infinite Culture Communication Co., Ltd. deliberately sing the investor confidence and social evaluation of the zero-running car in the investment market, reducing the reputation and brand image of the zero-running car." In this regard, Zero Run Auto has formally sued the company, demanding immediate deletion of the content, apology and compensation for economic losses and reasonable rights protection costs totaling 500,000 yuan. The court has officially filed a case."

Zero-running car said, As a listed company through hard work to achieve phased development, Zero-running car sincerely accept the media, Public advice and criticism; At the same time, Lack of fairness and justice, Beyond the true and goodwill scale malicious smear, Will also start judicial procedures to protect rights. In addition to the cases that have been filed as described in this article, other similar cases are being accepted or filed by the court, and the company will continue to use legal means to resolutely safeguard the legitimate rights and interests of the company and safeguard the dignity of the law.

In fact, zero-running car is not the first car enterprise to open the official micro blog of the legal department. Before that, Tesla, Ideal Automobile, Xiaopeng Automobile, NIO Automobile and other automobile enterprises have opened the legal department. Among them, Tesla is the first to open the legal department, Tesla legal department official micro bo account launched at the end of May 2021, micro bo profile is "independent thinking, distinguish right from wrong," or because this profile is too attractive, at that time also directly rushed to the micro bo topic list, but so far,"Tesla legal department" account has been open for two years, but the page shows that no news has been released yet.

Since then, the new domestic car-making force "Wei Xiaoli" has also opened the micro blog account of the Ministry of Justice successively, among which, the ideal car was opened in September 2022, and recently released a post about CEO Li Xiang angrily denouncing the rumor event of "ideal car throwing money to hire media marketing".

Xiaopeng Automobile and NIO Automobile opened on the 8th and 9th of this month respectively. On May 15, NIO Automobile said in the official account of NIO Legal Department that the lawsuit filed by NIO against Gu Yubo, the holder of the chattering account "Mavericks Said Car", has been formally filed by the court.

In addition, the "network water army" chaos still occurs in the automobile industry from time to time, for this reason, on March 24 this year, the Chinese automobile enterprise chief brand officer joint meeting (CB20) also joined hands with 14 automobile enterprises to put forward the "joint initiative on resisting the automobile industry network water army". It is understood that the joint initiative enterprises cover FAW Group, Dongfeng Group, Chang 'an Group, SAIC Group, BAIC Group, GAC Group, Chery Group, Jianghuai Automobile Group, Great Wall Motor, Geely Automobile, BYD Shares, NIO, Ideal and Xiaopeng.

"Auto Industry Concern" believes that the opening of the "Legal Department" micro blog account to some extent can play a "deterrent" role, or can better safeguard the legitimate rights and interests of car manufacturers themselves. Of course, just as the Internet said: "A qualified 'legal department' should be a 'guardian' to defend the legitimate rights and interests of enterprises, and cannot become a 'thug' who is busy covering the nose of the population at the slightest whisper."

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