AutoBeta(AutoBeta.net)05/16 Report--

May 16, Wei Brand's medium-sized SUV "new mocha DHT-PHEV" was officially unveiled. As a medium-term revamped model, the new car adopts a new appearance and interior design, with the shadow of a small Blue Mountain model, while the power continues to carry a plug-in hybrid system composed of a 1.5T engine and motor, with a pure electric mileage of 175km under WLTC conditions.

In terms of appearance, the front face of the new car adopts the latest family design style, the front face is equipped with borderless air intake grille, the center is Wei brand LOGO logo, both sides are equipped with split headlamp group design, the top is penetrating LED daylight belt, the lower headlamp group is horizontal layout, and the air guide on both sides is integrated, with a high degree of recognition. The lower encirclement uses a trapezoidal air inlet, which has a more hierarchical visual effect.

On the side of the body, the new car basically continues the style of the cash model, using a slippery back body design, equipped with large-size rims and hidden door handle design, complex and changeable body waistline to inject more sense of strength into the new car. In terms of size, the length, width and height of the new car are 4881/1960/1690mm and the wheelbase is 2915mm.

In the rear part of the car, the new car taillights also adopt a split design, which echoes with the front face. The shape of the air guide is also used on both sides of the rear enclosure, which has a certain echo effect with the front encirclement. In addition, there is a DHT logo in the lower right corner of the rear of the new car to highlight the identity of new energy.

Some of the new cars with interior decoration also adopt a new design style, which is more simple than the current model as a whole. The new car is equipped with three sets of screens, including a 14.6-inch central control screen, a 9-inch touch panel screen and a 9.2-inch digital instrument screen, as well as an AR-HUD function. In addition, the new car also uses a new style of multi-function steering wheel and shifter mechanism, which is consistent with the Blue Mountain model, while the sub-instrument console cancels the original block area and is replaced by the wireless charging panel of the mobile phone. the cover plate was removed from the right cup holder.

In terms of power, the new car is equipped with a plug-in hybrid system composed of a 1.5-liter turbocharged engine and a motor, of which the 1.5-liter turbocharged engine has a maximum power of 115 kilowatts and a peak torque of 235 Nm; the comprehensive power of the system is 291 kW and the comprehensive torque is 570 Nm. In terms of battery and battery life, the new car will provide a 34 kWh battery pack with a pure electric mileage of 175km in WLTC and 215km in CLTC.

Mocha DHT-PHEV is currently the most expensive model under Wei Brand. After its launch, the new car will compete with add-on SUV models such as ideal L7 and Lantu FREE. Previously, Wei CEO Li Ruifeng said that the listing of Mocha DHT-PHEV was the first shot to sprint into the high-end new energy market. At the same time, Wei CEO Li Ruifeng high-profile pointed out: "DHT hangs Wei Xiaoli, and said in his personal Weibo speech:" We are extremely confident in our technical strength. "

According to the official website, Wei brand models currently on sale include mocha / mocha DHT-PHEV, latte DHT/ latte DHT-PHEV and Macchidol DHT/ DHT-PHEV model, Blue Mountain, of which Blue Mountain is the latest new car on the market this year, with a price range of 27.38-308800 yuan, a positioning medium and large SUV, a six-seat layout, and a plug-in hybrid system composed of 1.5T engine and motor. With a comprehensive mileage of more than 1200 kilometers, it will compete with popular models such as the ideal L8 and the M7.

According to the plan, Wei Brand will also launch a new MPV model this year. At present, the new MPV model has appeared in the declaration catalogue and officially named "Wei Brand Gaoshan". The power is equipped with a mixing system composed of a 1.5T engine produced by Great Wall Automobile Co., Ltd., with a maximum power of 115kW and a ternary lithium battery provided by Honeycomb Energy.

But for the current Wei Pai, "how to stop the decline in sales" is the problem that Wei Pai urgently needs to solve. According to the data, the cumulative sales of Great Wall from January to April in 2023 was 313100, down 7.18% from the same period last year. Wei Brand's cumulative sales were only 5778, down 65.15% from the same period last year, making it the brand with the highest decline in sales under Great Wall.

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