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On May 18, Geely announced the official launch of the new colorful car. The new car has launched a total of three models with a price range of 75800-95800 yuan. After listing, it will continue to compete with similar models such as Changan CS35 PLUS (69900-109900 yuan), Chuanqi GS3 (84800-111800 yuan) and Chery Tiger 5x (69900-100900 yuan).

As a modified model, the new car basically continues the design style of the cash model, but optimizes and adjusts the design details and configuration. The medium and high-end models are powered with a brand-new 1.5TD four-cylinder engine. Specifically, the new car still uses quite sporty styling, the front face is designed with black vertical spokes intake grille, the interior is decorated with straight waterfall structure, the center is the brand LOGO logo, and the interior of the headlight group on both sides is integrated with lenses and blackened. In addition, the front of the new car is surrounded by a large number of blackened designs with red decorative strips to further enhance the identification of the new car, and the fangs on both sides make the vehicle look more ferocious.

On the side of the body, the new car model is relatively compact, a rising waistline extends to the taillight group, the windows are decorated with chrome-plated silver strips, and the rims are blackened with red brake caliper design. it further highlights the exquisite sense and sports atmosphere of the vehicle. In terms of size, the length, width and height of the new car are 4380/1800/1609mm, wheelbase 2600mm, positioning small SUV. In the rear part, the new car adopts relative motion style rear wing design, equipped with large size spoiler, through taillights with bilateral exhaust layout to make the new car look younger in visual effect.

In the interior part, the layout of the new car basically continues the 2021 models, the central control multimedia display screen adopts suspension design, it is equipped with 12.3inch central touch display screen and color digital instrument, and the shift lever style and functional area physical keys are all preserved. the overall look and feel is more regular. The seat part is designed with orange stitches to look more youthful and athletic.

The power side is the biggest highlight of the new car, the new automatic gear model is replaced with the brand new 1.5T four-cylinder engine code named BHE15-EFZ, with a maximum power of 133kW, a peak torque of 290Nm, a transmission system matching a 7-speed wet double clutch gearbox, the acceleration time of the vehicle at 0100km / h is 7.6s, and the comprehensive fuel consumption of the Ministry of Industry and Information Technology is 6.35L. In addition, the new car also retains an optional manual gear model, with a 1.4T engine, a maximum power of 104 kilowatts, a peak torque of 235 Nm, a transmission system that continues to match a six-speed manual transmission, and a comprehensive fuel consumption of 6.5 liters for 100 kilometers by the Ministry of Industry and Information Technology.

Geely colorful is one of Geely brand younger representative models, is based on Geely's new BMA architecture to build the first model, positioning small SUV, the overall shape is younger, and this modified model also continues this design style, and there is a significant improvement in power, coupled with the people-friendly price, the new colorful is still one of the SUV models very suitable for young consumers. Considering the positioning and performance of the new car, the new car will form a high-low matching lineup with Geely colorful COOL after its launch, and compete with the same class models including Changan CS35 PLUS, Chuanqi GS3, Chery Tiger 5x and so on.

According to the retail data of the Carriage Federation, Geely's sales from January to April in 2023 were 10470, 7430, 5859 and 5013 respectively, compared with 28772 in the previous April.

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