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Volkswagen has changed to a new brand logo! As early as April 2018, Volkswagen Brand Chief Marketing Officer Jochen Sengpiehl announced at a media conference in Berlin that Volkswagen will launch a new logo in 2019 as part of the brand's efforts to update its image and adapt to new trends in the industry.

Recently, German Volkswagen has adopted a new logo image in many media promotions. The original classic and three-dimensional logo has adopted a flat design on the new logo, which is very simple.

At the same time, the image of the new logo is related to Volkswagen's development of getting rid of diesel and electrification. According to Volkswagen's previous explanation, the release of the new logo is to abandon the "too German" label, which makes Volkswagen lose some of its emotional charm, changing the negative image of the "emission gate" and adapting to the needs of the electric car era.

It means that the replacement of the new logo by Volkswagen marks the beginning of a new era.

So far, Volkswagen has only used the new flattened logo in the digital media environment, while the original classic stereo logo has not been replaced. It is speculated that the replacement of a new flattened logo or Volkswagen's first move on the new energy strategy.

It is reported that the new logo will be used in the first electric vehicle at the end of this year. Volkswagen earlier announced a huge investment in electric vehicles, investing tens of billions of dollars in new energy vehicles, including $40 billion over five years to promote electric vehicles, self-driving and new mobile travel services. By 2025, Volkswagen Group will put more than 80 new electric vehicles on the market, covering nearly 50 pure electric vehicles and 30 plug-in hybrids.

In China, Volkswagen plans to withdraw another 10 billion euros to localize the production of more than 20 new energy vehicles in China by 2025.

Volkswagen has developed the MEB modular platform to build its brand of electric vehicles, the first model will be based on the platform of I.D. Mass production version of series electric cars.

From the evolution of the Volkswagen logo, there have been 11 replacements. Before 1967, the Volkswagen logo was designed in black. For the next 32 years, the Volkswagen logo was all flattened, and more adjustments were made only in color. After the integration of 3D three-dimensional effect of the design, so far. What do you think of Volkswagen's new flattened logo compared to before?

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