AutoBeta(AutoBeta.net)05/25 Report--

According to the website of the National Supervisory Commission of the Central Commission for discipline Inspection, seven managers of central enterprises are under disciplinary examination and supervision investigation, involving a central automobile company: lan Xiaobing, deputy general manager of the sales branch of China FAW Pentium car Co., Ltd., is currently under disciplinary examination and supervision investigation by China FAW discipline Inspection Commission and Gongzhuling City Supervisory Commission of Jilin Province.

According to the query of "Automotive Industry concern", there are not many reports about Lan Xiaobing on the Internet, and the educational background information is unknown, but it is certain that Lan Xiaobing has worked in FAW for a long time. Lan Xiaobing appeared in media reports as head of the planning department of FAW Toyota Motor sales Co., Ltd. as early as 2016, and Lan Xiaobing's position does not seem to have changed in the following years. In early 2022, FAW Toyota carried out personnel adjustment. Zhao Dong, former deputy general manager of FAW Pentium sales Branch, was officially transferred to FAW Toyota as FAW Toyota Planning Minister, while Lan Xiaobing succeeded Zhao Dong as Deputy General Manager of FAW Pentium sales Branch. However, only one year after his transfer, Lan Xiaobing was taken away for investigation on suspicion of serious violations of discipline and law.

The sales branch of FAW Pentium car Co., Ltd. is a branch of FAW Pentium car Co., Ltd., which was established in June 2019 and is a wholly owned subsidiary of China first Automobile Co., Ltd., its predecessor is FAW car Co., Ltd. (established on June 10, 1997), it is the first joint-stock listed company in China's car manufacturing industry, successively launching more than 10 models, such as B70, B50, X80, T77, T99, T55, E01, E05 and so on.

In 2017, the headquarters of Pentium was officially established, integrating FAW car, FAW Xiali and FAW Jilin, that is, Pentium brand, Senya brand and Junpai brand. In 2018, FAW Pentium released a new brand strategy and brought a new product series "T" series of the first model T77, the new internal and external design is refreshing to the outside world, and it was sought after by the market at the initial stage of listing, but then the sales, which were supposed to easily exceed 10,000, declined all the way. In 2019, the Pentium career headquarters was abolished.

In order to change the image, FAW Pentium released a new brand positioning, a new "window of the world" brand LOGO. It should be noted that FAW Pentium has changed its standard twice in 2014 and 2018, although "changing the mark" means cutting off the past to some extent, but the new brand image also means lower brand recognition. In 2022, FAW Pentium sold 61130 new cars in the whole year, and accumulated sales of 18646 from January to April in 2023.

At the 2023 Shanghai Auto Show, FAW Pentium unveiled this Shanghai Auto Show with a brand new product matrix. In addition to all the products such as Pentium B70 and Pentium T77, FAW Pentium also brought three new products at one time-the intermediate large-scale MPV Pentium M9, the new strategy SUV Pentium T90 and the first modified version of the first miniature pure electric car. In addition to the new products, FAW Pentium also demonstrated the strength of hard core technology such as FMA and FME.

In 2021, FAW Pentium plans to launch two new cars a year between 2023 and 2025, and complete the layout of eight traditional energy products and five new energy products in the future, but FAW Pentium brand sales have not exceeded 100000 in recent years. Obviously, FAW Pentium still has a long way to go.

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