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On May 25th, SAIC GM Wuling's new small pure electric SUV-- Baojun Hyatt was also officially listed. The new car has launched a total of two models, the flagship version and the Zhizun version, with a price range of 79800 yuan and 89800 yuan respectively.

As the first pure electric SUV under Wuling, the new car is replaced with the brand new LOGO of Baojun, which is the first mass-produced model with the new LOGO. In terms of appearance, Baojun Yue is also styled mainly in square and tough style, which is very similar to the classic Suzuki off-road vehicle, so it is also labeled "Jimni Pindi".

The front face adopts a through-type narrow-banner black closed grille, and is connected with the light groups on both sides. The LED headlamp is composed of four horizontal light groups, with a high degree of recognition after lighting. The center of the grille is the brand new LOGO logo. Compared with the old logo, the new LOGO visual effect is more concise and flat, more in line with the current trend design, so that the whole vehicle looks younger and fashionable. Baojun Yue is also below the use of cross-country style of the front bumper shape, with the engine hatch uplift of the rib line, the visual impact is quite good.

On the side of the body, Baojun Yue also uses off-road vehicle style elements and two-door four-seat design, the bottom is a wide wheel eyebrow design, the short body with wide wheel eyebrows look muscular. In terms of body color, the new car provides a total of 5 color options: sunrise, early morning, clouds, neon and deep sky. In the rear part, Baojun Yue also adopts the very popular hard off-road vehicle "square box + side door" styling design, the taillight group is longitudinal layout, the lighting shows a circular style, the back door is side open, and the rear encirclement also adopts broad cross-country style, which echoes with the front face, and the overall collocation is very coordinated. At the same time, Baojun Yue also launched with "Car-watch" DIY decoration, similar to the shape of a watch, through text, pictures, video and other ways to meet the social needs of users.

In terms of size, Baojun Yue is also 3381/1685/1721mm in length, width and height, 2110mm in wheelbase, and positioning small pure electric SUV. As a comparison, the length, width and height of Qirui unbounded Pro are 3402 and 1680 mm, respectively, and the wheelbase is 2160mm, and the zero running T03 is 3620/1652/1592mm, and the wheelbase is 2400mm. By contrast, the new car has more advantages in height.

In the interior part, Baojun Yue also uses two main colors of black and white, in which black is a combination of physical black and functional green, white is a combination of beach rice white and gun ash metal, and the center console uses soft materials, the overall texture is good. The configuration of Baojun Yue also adopts double screen layout, equipped with double 10.25-inch LCD instrument and central control screen to provide infotainment interaction, the steering wheel adopts T-shaped style and game handle buttons, and the air conditioning buttons are designed for completely independent areas. In terms of seat layout, the new car adopts a double-door four-seat design, and the interior space layout is optimized.

In terms of power, Baojun Yue also uses a rear drive with a permanent magnet synchronous motor with a maximum power of 50 kilowatts and a peak torque of 140Nm. The power parameters are the same as those of the Wuling Air ev listed before. In addition, Baojun Yue also uses McPherson independent front suspension and three-link integral bridge rear suspension, equipped with 28.1kWh battery capacity, 303km mileage in CLTC operating conditions, and support for fast charging.

Baojun is an independent automobile brand founded by SAIC GM Wuling in 2010. Since its establishment, it has undergone two changes. In January 2019, Baojun Automobile released a new logo-diamond logo, which bears the important task of high-end brand. The other time is this time, the official said that with the new LOGO as the starting point, it will fully enter the new energy track to reshape the brand, and become another car brand to announce the full entry of new energy.

For the current Baojun, it has no voice in the fuel car market. As the first model launched after comprehensively cutting into the new energy track and brand LOGO, whether Baojun Yue can become a popular style has become the focus of attention in the car market. At present, the small electric cars with a high sense of existence within 100000 in the car market include BYD Seagull (price range 73800-89800 yuan), Chery small ant (price range 6.4999-94000 yuan), zero run T03 (price range 5.99-99500 yuan), Wuling colorful fruit (price range is 5.98-83800 yuan), Nezhong V (price range is 7.39-103800 yuan), etc. Just from the price analysis, these models may also form a competitive relationship with Baojun Yue.

However, as an urban pure electric daily trolley, Baojun Yue also has cross-country and trendy play elements, coupled with the niche positioning of new cars, Baojun Yue has also become a scarce model in the new energy market, and there is no direct competitor in the car market competition. Of course, Baojun Yue is also positioned as an "electric Jimney" in the car market, and believes that it is a "flat" version of Jimni, but in terms of product strength, there is still a big gap between Baojun Yue and Jimni.

From the perspective of product pricing, the price of 7.98-89800 yuan can also be regarded as a leader in small pure electric vehicles. As for whether Baojun Yue can stand out in the small pure electric vehicle market after listing, it will take more time and market feedback.

In addition to the launch of the new small pure electric SUV Baojun Hyatt, Baojun officials also revealed at the press conference another new car-Baojun Yunduo, which is located in a five-seat pure electric model with a maximum power 100kW drive motor, which will go on sale in August this year.

Sales of SAIC GM Wuling and Baojun rose 38.52 per cent to 105300 vehicles in April from a year earlier, while cumulative sales in the first four months of 2023 fell 25.93 per cent to 297800 vehicles, according to the latest data.

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